The article, This Bud May Be for the Belgians, discusses InBev’s buyout of Budweiser. Discuss the value of the brand from a consumer perspective. Some of you may not be beer drinkers, or drink any alcohol, but you are still a part of a culture where beer drinking is an identifiable lifestyle component, so you should be able to provide some perspective. Some things to consider are Budweiser’s targeted blue-collar market segment, its country of origin, and our nationalistic “pride of ownership.” Switch perspectives a bit, and consider how international consumers might value the quintessential American beer. Do you think that coming from the US enhances the value to overseas customers? Why or why not? (Blenkinsop & Geller, 2014)

In replying to other classmates, discuss the consumer perspective, thinking about your own exposure to Budweiser’s products and promotions. Include your thoughts on the value of any of the AB brands.

Even though I am not a beer drinking but during socializing events majority of my friends and the people I have observed prefer international beer (i.e. Russian, German etc). During the initial stages of the InBev buyout of Budweiser the response was not that great Hence, the AB InBev buyout adopted to understand and address factors hindering Budweiser’s growth in the US as well as build or introduce the brand in other markets helped them achieve strong in-market performance globally. In addition, the brand is now successfully developing a universal positioning, which in itself is a near impossible task for any brand, particularly within the beer category. Even in Muslim countries like Saudi Arabia where alcohol is banned, you can find non-alcoholic beer from Bud.
In addition, launching the anticipation campaign in the US resulted in a positive change in consumers’ imagery perceptions of Budweiser between 2010 and 2011, particularly