...WHAT WORKS: AKASHGANGA'S IT TOOLS FOR THE INDIAN DAIRY INDUSTRY Using IT to increase efficiency in rural dairy cooperatives AJAY SHARMA AKHILESH YADAV August 2003 SUPPORT FOR THIS DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY PROVIDED BY: THE MICROENTERPRISE DEVELOPMENT DIVISION OF THE UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT (USAID), THROUGH THE SEEP NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM: THE INFORMATION FOR DEVELOPMENT PROGRAM (INFODEV) MICROSOFT IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL EXECUTIVE SUMMARY India has quadrupled its milk output in forty years, becoming the world’s largest milk-producing nation, with a gross output of 84.6 million tons in 2001. It has achieved this on the strength of a producer-owned and professionally-managed cooperative system, despite the fact that a majority of dairy farmers are illiterate or semi-literate and run small, marginal operations; for many dairy farmers, selling milk is their sole source of income. More than ten million dairy farmers belong to 96,000 local dairy cooperatives, which sell their product to one of 170 milk producers’ cooperative unions which, in turn, are supported by fifteen state cooperative milk marketing federations. Despite this achievement, India’s dairy industry is relatively inefficient and unproductive...
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...CHAPTER 1 INTRODUCTION 1.1 THE DAIRY INDUSTRY India is the world’s largest producer of dairy products by volume and it also has the world’s largest dairy herd with 194mn cows and 155mn buffaloes. The country accounts for more than 13% of world’s total milk production and is also the world’s largest consumer of dairy products, consuming almost all of its own milk production. Milk production in India has developed significantly in the past few decades from a low volume of 17 million tons in 1951 to 127.3 million tonnes in 2012. Currently, the Indian dairy market is growing at an annual rate of 7%. Dairying has helped in alleviating poverty and providing employment opportunities to many people in the rural areas. From being milk deficient country in the 1950’s it has now been able to increase the milk production in spite of the population growth. The main objective of the Indian Dairy Industry is to manage the national resources in a manner to enhance milk production and upgrade milk processing using innovative technologies. Many dairy co-operatives have come up nowadays which have helped India in boosting up the dairy production in India. India has also been facing a lot of trade problems in dairy industry, because of the unorganised nature of this sector. However with the initiatives of milk cooperatives coming up this problem is now being intervened. This industry has a lot of potential for export of dairy products because it is located near the milk deficient...
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...1) Arun Reddy Patel (G13068) Neha Bhartiya (G13085) Neha Dani (G13086) Preeti Venugopalan (G13091) Roopashree BE (G13097) TABLE OF CONTENTS INTRODUCTION ........................................................................................................................................ 3 THE GENESIS ............................................................................................................................................. 3 ABOUT GCMMF ......................................................................................................................................... 3 THE THREE TIER AMUL MODEL ........................................................................................................... 4 INDIAN DIARY INDUSTRY – AN OVERVIEW...................................................................................... 5 COMPANY OVERVIEW ............................................................................................................................ 6 Sales .............................................................................................................................................................. 6 Retailing ........................................................................................................................................................ 7 Export..............................................................................................................................................................
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...Sector Coverage A pril 15, 2008 Indian Processed Food Industry Opportunities Galore Industry Overview Global Processed Food Industry Indian Processed Food Industry Processed Food Industry - A Sunrise sector Where the opportunity lies- areas for investment Industry Analysis Driving Forces Major Challenges Indian Food Processing Industry by sectors Diary Fruits and Vegetable Grains Meat and Poultry Fish Packaged/Convenience Food Aerated Soft Drinks, Packaged drinking water Exports FDI in Food Processing Government Regulation and support Regulatory framework Outlook Initiating Coverage Lakshmi Energy & Foods Ruchi Soya Analyst - Nisha Harchekar nishaharchekar@way2wealth.com Sectors - FMCG, Pharma, Entertainment WAY2WEALTH Securities Pvt. Ltd., 15/A Chander Mukhi, Nariman Point, Mumbai - 400 021. Tel: +91 22 4019 2900 email: research@way2wealth.com website: www.way2wealth.com Indian Processed Food Industry Sector Coverage Opportunities Galore Executive Summary The size of global processed food industry is estimated to be valued around US $3.6 trillion and accounts for three-fourth of the global food sales. Despite its large size, only 6% of processed foods are traded across borders compared to 16% of major bulk agricultural commodities. Indian food-processing industry is miniscule in comparison and is estimated to be US $40 billion and is likely to grow at over 10%, on the basis of an expected GDP growth rate of...
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...Emerging Trends in Business Strategy A Success Story of Mother Dairy Research Paper prepared by: • Rajeev Ranjan Post Graduate Diploma in Management, Jaipuria institute of Management, Noida Mobile: 09350864084 Email: rajeevranjan99@gmail.com • Rahul Bangabash Post Graduate diploma in Management, Jaipuria Institute of Management, Noida Mobile: 09953550067 Email: rahulbangabash@yahoo.co.in Emerging Trends in Business Strategy 2 A Success Story of Mother Dairy ABSTRACT Emerging Trends in Business Strategy A Success Story of Mother Dairy By Rajeev Ranjan Rahul Bangabash From chronic shortages of milk, India has emerged today as the largest producer of milk in the world nearing 100 million tonnes. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. The effective milk market is largely confined to urban areas, inhabited by over 25 per cent of the country's population. An estimated 50 per cent of the total milk produced is consumed here. By the end of 2007, the urban population is expected to increase by more than 100 million to touch 864 million in 2007 a growth of about 40 per cent. The expected rise in urban population would be a boon to Indian dairying.Presently, the organized sector both cooperative and private and the traditional sector cater to this market. In this booming period Mother Dairy is looking to take advantage of the opportunities which are in...
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...world. It is becoming a lucrative market for processed food imports, popular because of a growing population of 1.2billon. New Zealand exporters have found the biggest market potential is for processed foods such as milk and dairy, coffee and carbonated drinks, and seafood. Fonterra have invested in India and want to keep sustainable development. India is also the one of the world's largest agricultural producers with a large farming industry. Its GDP was calculated to be US $2,010 billion in 2012 and to grow at 7 to 8percent per annum. There has been a specific increase in purchasing power among the cities. Indian packaged food trade was US$25.4 billion in 2011 and it was hoped to reach US$35 billion by 2016, with the highest value segments (dairy, bakery and oil) (India Online, 2013). India’s consumers have become more health conscious, more and more people are concerned with heart disease and diabetes. This influences their purchasing decisions. The New Zealand-India Free Trade Agreement currently being negotiated to reduce tariffs (India Online, 2013). India’s importance is growing for New Zealand. New Zealand export for food and beverages to India was NZ$178 million in 2010, and had a 106 percent increase from 2009. The dominant export product was Dairy products, including butter, milk and cream (India Online, 2013). According to compound average growth rates, the fastest growing food exports from New Zealand were liquor, sweetened bottled water, seafood, babies’ formula...
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...Catalyst India A report on Indian Food Processing Industry 1. INDUSTRY OVERVIEW India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The food processing industry is one of the largest industries in India-it is ranked fifth in terms of production, consumption, export and expected growth. The food industry is on a high as Indians continue to have a feast. Fuelled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. Increasing incomes are always accompanied by a change in the food basket. The proportionate expenditure on cereals, pulses, edible oil, sugar, salt and spices declines as households climb the expenditure classes in urban India while the opposite happens in the case of milk and milk products, meat, egg and fish, fruits and beverages. For instance, the proportionate expenditure on staples (cereals, grams, pulses) declined from 45 per cent to 44 per cent in rural India while the figure settled at 32 per cent of the total expenditure on food in urban India. A large part of this shift in consumption is driven by the processed food market, which accounts for 32 per cent of the total food market. It accounts for US$ 29.4 billion, in a total estimated market of US$ 91.66 billion. The Confederation of Indian Industry (CII) has estimated that...
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...Mother Dairy plant Introduction: Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal). Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products. In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share. Source: Euromonitor International March 2013 “Drinking Milk Products in India” https://www.euromonitor.com/dairy-milk-products-in-india/report ...
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...Occasional Publication 13 OPERATION FLOOD: LITERATURE REVIEW AND RECONCILIATION Nalini Kumar (An Earlier draft of this paper was used as the Background Paper for OED-IRMA Workshop on Impact of Operation Flood held at IRMA, March 17-18, 1997) Institute of Rural Management Anand Post Box 60, Anand-388001, India August, 1997 Contents 1. Introduction ..............................................................................................1 Key Players in the Field ...................................................................1 The Impact of Operation Flood .......................................................2 Women in Operation Flood .............................................................3 Implementation of Operation Flood .................................................4 Sustainability ...............................................................................4 2. Key Players in the Field The Indo-Dutch Group Other Players ...........................................................................5 ....................................................................5 .............................................................................6 3. Production Impact of Operation Flood ....................................................7 Background ................................................................................7 Evidence of Increase in Milk Production ..........................................7 Causes of Growth in Milk...
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...Study of Consumer Behaviour for Cadbury Dairy Milk By, Group 1 Contents 1. Introduction 3 2. Methodologies 4 3. Objectives 5 4 Emergence of chocolate industry in India 6 4.1 Cadbury Company’s profile 8 4.2 Range of Products 11 4.3 Major Competitors 13 4.4 Cadbury Dairy Milk 15 4.5 Pre Purchase behaviour analysis 17 4.5.1 Factors influencing Purchase Decision 17 4.5.2 Age group of people 17 4.5.3 Product Purchased for 18 4.5.4 Preference for Brands 19 4.5.5 Consumption Pattern/Frequency of Purchase 19 4.5.6 Access to Product Information 20 4.5.7 Preference across Cadbury brands 20 4.5.8 Place of Purchase 21 4.5.9 What is preferred? Bar or Isolated Chocolates 21 4.5.10 What do you prefer? Dairy Milk or Traditional Sweets 22 4.6 Major Findings and Recommendations 23 4.7 Conclusion 23 5 References 23 1. Introduction The primary objective of the study is to understand the consumer behaviour and consumer preferences for consuming Dairy Milk chocolates costing Rs 5/-. A pre purchase questionnaire was prepared for the same and 20 consumers were surveyed. The respondents were interviewed at Mahabalipuram and Chennai market. Cadbury is the market leader in India with a 68% market share and this was evident when 83% of the respondents cited that Dairy Milk was their favourite chocolate. Our analysis revealed that Cadbury advertisements play a major role in influencing consumption of the product. Cadbury also has very high brand equity and this is one...
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...Mother Dairy Plant Report – Industrial Visit to Mother Dairy plant Introduction: Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal). Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products. In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share. Source: Euromonitor International March 2013 “Drinking Milk Products...
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...when consumers eat their meals. This migration of consumers has resulted in new products boasting ethnic and or region-specific flavours, appearing on store shelves. The search for functional food items paired with the desire for instant gratification has caused solid growth in ready-meals, noodles and soup sales. With the growth of modern retailing and the shopping revolution in India, there has been a radical shift in the Indian food industry. In addition, with the arrival of international fast food outlets in India, the food industry has experienced steady growth. It is difficult for most regional packaged food companies in India to expand nationally, due to the country’s underdeveloped infrastructure. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) was the leader in the packaged food market, with an 8% share in 2009. INSIDE THIS ISSUE Executive Summary Consumer Trends Economic Trends Regional Trends Urban and Rural Trends Packaged Food Table Key Market Segments Market Share Breakdown 2 2 3 4 5 6 6-7 8 CONSUMER TRENDS Higher income Indians prefer to shop at supermarkets because of convenience, higher standards of hygiene, and an attractive environment. As supermarket sales are forecast to expand at a much higher rate than other retail...
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...Marketing of Processed Food [Type the document subtitle] 9/1/2012 Sakshi Sethi Roll no. 53 INDIAN PROCESSED FOOD INDUSTRY The food processing Industry in India is of fundamental importance, holding as it does the vital link between agriculture and industry. This industry provides nearly 60 percent of all job opportunities by directly employing around 1.6 million workers. It is the fifth largest industry in the country in terms of production, consumption, export and growth. The worth of the Indian processed foods sector stood at USD 157 billion in FY2012; it is expected to touch USD 255 billion by FY2016 with 13 percent growth rate per annum. The availability of raw materials, changing lifestyles and relaxation in regulatory policies is fuelling the growth of this industry. India is the highest producer of milk in the world at 90 million tonnes per annum and the third largest producer of fish. With an arable landmass of 184 million hectares, it is the second largest producer of fruits & vegetables and the third largest producer of food grains. It has the largest livestock population as well. In addition to its large and wide-ranging raw material base, India has a huge consumer base of over one billion people. All these are positive factors that add vigour to the processed foods industry, which holds tremendous opportunities for large investments. With enormous scope for value addition, increase in the consumption of processed food products in India and many fiscal...
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...views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me. Table of Contents SYNOPSIS 4 OBJECTIVE 5 INDUSTRY PROFILE 6 COMPANY PROFILE 10 RESEARCH METHODOLOGY 11 Title Of The Project 12 Problem Statement 12 Scope Of The Study 12 Sources Of Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE 26 SYNOPSIS Indian Dairy Industry is the largest in the world having around 40% milk processed to produce dairy products. Ice cream is an essential processed product. Indian Ice cream industry is still at a nascent stage when compared to consumption in US & European...
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...Votes Chocolate consumption is gaining popularity in India due to increasing income and lifestyle. Chocolate market in India is valued at Rs 2,000 crore and is growing at the rate of 18 – 20 per cent per annum. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70per cent and Nestle around 20 per cent. These two companies have been instrumental in building up the chocolate market in India with huge investments in product development, advertising and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Cadbury’s India Ltd, has been in India since 1948. In all the segments i.e.moulded chocolates, count chocolates and panned chocolates, it is undoubtedly the market leader. The world’s largest marketer of chocolates (became world number one when it acquired Rowntree Macintosh of the UK) – Nestle, made its foray in the Indian chocolate Industry in November 1990. In the eighties, Cadbury’s decided to focus its efforts on making chocolates a distinct category with an identity of its own. And the marketer had positioned its product at children to do that. By the...
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