...Mother Dairy Plant Report – Industrial Visit to Mother Dairy plant Introduction: Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal). Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products. In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share. Source: Euromonitor International March 2013 “Drinking Milk Products...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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...Mother Dairy, set up under the Operation Flood program in Delhi in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, dairy whitener etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices). Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme. It is now a subsidiary company of a wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Dairy Whitener, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution networks for marketing food items. Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy’s constant endeavor to (a) ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers...
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...CHAPTER 1 1. INDUSTRY PROFILE 1.1 Dairy Industry-An overview In 1965, National Dairy Development Board (NDDB) was set up with the object of meeting the demand of milk, especially in urban areas.as well as developing the rural economy through the enhancement of the milk production of the country. In 1970 national dairy development board took up operation flood program in order to organize milk producers co-operative in several places in India taking the Khera district (Anand)co-operative milk producers union limited (AMUL) of Anand, Gujarat as a model with the object in view. 1.2 HISTORY OF DAIRY CO-OPERATIVE IN INDIA: The co-operative movement started in India in the last of the 19th century with two objects in view, i.e., to protect the farmers from the hands of the private money lenders and to improve their economic conditions. The history of dairy development movement in India is a new one. The most notable of this venture was a Khera District to Co-operative Milk Producer Union Limited of Anand, Gujarat. But after Independence, the national government took great initiative in setting up new dairy co-operative in many parts of India. The National Dairy Development Board was setup to make ambitious project a success. Dairy Industry is playing a vital role in providing quality and hygienic milk and other milk products at a competitive price to the consumer as well as it is offering / providing employment opportunities to rural folk. In June 1974...
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...Emerging Trends in Business Strategy A Success Story of Mother Dairy Research Paper prepared by: • Rajeev Ranjan Post Graduate Diploma in Management, Jaipuria institute of Management, Noida Mobile: 09350864084 Email: rajeevranjan99@gmail.com • Rahul Bangabash Post Graduate diploma in Management, Jaipuria Institute of Management, Noida Mobile: 09953550067 Email: rahulbangabash@yahoo.co.in Emerging Trends in Business Strategy 2 A Success Story of Mother Dairy ABSTRACT Emerging Trends in Business Strategy A Success Story of Mother Dairy By Rajeev Ranjan Rahul Bangabash From chronic shortages of milk, India has emerged today as the largest producer of milk in the world nearing 100 million tonnes. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. The effective milk market is largely confined to urban areas, inhabited by over 25 per cent of the country's population. An estimated 50 per cent of the total milk produced is consumed here. By the end of 2007, the urban population is expected to increase by more than 100 million to touch 864 million in 2007 a growth of about 40 per cent. The expected rise in urban population would be a boon to Indian dairying.Presently, the organized sector both cooperative and private and the traditional sector cater to this market. In this booming period Mother Dairy is looking to take advantage of the opportunities which are...
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...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...
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...Symbiosis Institute of Management Studies Summer Internship Project Report On Value Addition and Cost Reduction Across Milk Sales Division of MOTHER DAIRY Project Duration: 9th April 2012 to 8th June 2012 PROJECT GUIDE- SUBMITTED BY- Ms Nitya Krishna SUNIL YADAV Assistant Professor HR-CORE SIMS PUNE-20 SIMS 2011-13 CERTIFICATE This is to certify that Mr/Ms SUNIL YADAV PRN no. 11020441063 has completed his project report on the topic “MOTHER DAIRY- AN APPROACH TOWARDS VALUE ADDITION & COST REDUCTION” under my guidance. Prof Nitya Krishna Signature Date DECLARATION I hereby declare that the project entitled “MOTHER DAIRY-AN APPROACH TOWARDS VALUE ADDITION & COST REDUCTION” submitted for the MBA Degree is my original work and the project has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. SUNIL YADAV Place: SIMS PUNE Date: 31/7/2012 Acknowledgment Company project study is meant to provide...
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...Data 12 Population 13 Places Of Study 13 Analysis Techniques 13 DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15 Types of outlets surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE 26 SYNOPSIS Indian Dairy Industry is the largest in the world having around 40% milk processed to produce dairy products. Ice cream is an essential processed product. Indian Ice cream industry is still at a nascent stage when compared to consumption in US & European...
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...Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would, for example the ice cream range for the children would be entirely different from that for the teenagers or for that matter adults. Or, for those who like to have ice cream in peace, there are a number of ice cream parlors that are opening shop. But did you know that a 100 ml scoop of your favorite ice cream that you ordered may contain upto 50% air! This makes the business a highly profitable venture to get into – sometimes, the profits can go upto 100%! However, there are several challenges to this business as well. In this story, DARE attempts to find out the dynamics of the business. The Ice Cream Industry: An Overview Looking at some industry facts first. In 2007, the global market of ice creams was pegged at $61.6 billion in terms of retail...
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...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...Amanda Wiff Mr. Beasley English 101 April 16, 2017 Dairy is Scary Do you use dairy products? Or do you know what the major dairy farms look like? In the past, parents always had their children drink milk at least once a day so their bones could grow strong. But do you know how the farmers get the milk from the cows? For some people the process is disturbing. Therefore, they are pro nondairy products. For others, not having dairy in their body benefits their health and digestive system. To start off, a main reason why people do not use dairy products is because of how the dairy industry works. When a calf is born, they are taken away from their mother at the early age of only one day old, if not immediately (PETA). After the...
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...Printed in Tunisia Application of Membrane Technologies in Dairy Industries Josef Robert, Rolf Kuemmel, and Hans Fahlenkamp Fraunhofer Institute for Environmental, Safety, and Energy Technology Osterfelder Strasse 3 D-46047 Oberhausen, Germany Tel. +49 208 8598-0 e-mail info@umsicht.fhg.de INTRODUCTION Despite of its appearance, the food-processing industry is generally agreed to be one of the major sources of environmental pollution in industrialized countries. Emissions of gaseous components, aqueous effluents containing heavy loads of biodegradable organics (high BOD values), and solid or pasty residues of different compositions are frequently accompanying phenomena of food production lines. The dairy processing industry is known for high energy and water consumption, in part due to product diversification. The energy consumption in some dairy companies has been significantly reduced through the coupling of heat and power generation. Although the consumption of water and the generation of waste water has been reduced over the past years, it has not been decreased sufficiently. Until now, in the overwhelming majority of process units, end-of-pipe technologies have been preferably applied to protect natural systems against inputs of contaminants, while, on the contrary, the number of studies referring to a more modern process design is rather limited. For a more advanced processing of substances in the dairy industry, there are many potential applications for membrane...
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...perspectives | 8 | 6 | Collaborative – Company’s operations and advertisements | 11 | 7 | Our learnings | 15 | 8 | Online references | 16 | INTRODUCTION About Amul: Amul was formally formed on December 14, 1946. The brand name was derived from the Sanskrit word ‘Amoolya’, which means priceless. But some cite the name as an acronym Anand Milk Union Limited. Amul products have been used in millions of home since then. Today Amul is a symbol of high quality delivered at a reasonable price, of the creation of a vast co-operative network, of a triumph of the white revolution. And it serves as an established model for dairy development. In the early 1940s, the main sources of earning of the farmers of the Kaira district were selling of milk and farming. During that time, there was a high demand of milk in Bombay. It was mainly supplied by Polsen dairy limited which had a monopoly and was privately held. Those traders used to decide on the prices of milk and the farmers had no say in that. But the exploitation became intolerable and the farmers collectively requested Sardar Vallabhai Patel. He told them to establish a co-operative union, as an alternative to supplying milk to private traders. Morarji Desai intervened and formed a society for collection of milk in Samarkha, a village near Anand. Mr. Varghese Kurien showed main interest in establishing the union, who was supported by Mr. Tribhuvandas Patel who led the farmers. The Kaira district milk producers union was thus...
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...Human’s have included animals and all kinds of animal bi products in their diet for the past thousands of years. In recent times (the past hundred years or so), the way we farm and prepare animals for the table has drastically changed due to the growing population and demand for these goods. Therefore, many people have been eating meat and dairy products their entire life, but it is questionable whether or not that is the best thing for our bodies, the animals, and the environment. It is no secret that health in the united states has plummeted, and it is correlated with the amount of animal products us as americans put into our bodies. With millions of different diets and eating plans out in the world for everyone to try, it is incredibly...
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...Consuming Animals Steven D. McAfoose DeVry University It was the fifth of May 1982; a young boy had just turned 12 years old and was very excited. The only thing he wanted for his birthday was to attend the Pennsylvania Hunter-Trapper Education Course, which allowed him to purchase his hunter’s license for the upcoming winter hunting season. He had been shooting rifles since he was eight years old and became a very proficient marksman, so much that when he attended the United States Army Infantry School at Fort Benning, Georgia, he received his very first Certificate of Achievement for the highest overall marksmanship qualification record in the company of over 600 soldiers. He had killed his first deer that winter and she was a very healthy doe. He then conducted a field dressing on the doe and removed all her internal organs in order to transport her home. Once home, he proceeded to hang the doe from the rafters in the family barn. Within a few days, he had skinned and butchered the doe for steaks, sausage, and jerky and ensured that nothing was wasted, all under his father’s tutelage. This was a proud moment in his life, and years later he was able to teach his own children the art of hunting as well. He had learned the skill of providing meat for his home. A century or more ago, this would have been one of the most common ways of providing meat for sustenance. Because the human body requires certain minerals and vitamins to function, consuming meat and other...
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