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Individual vs Group Decisions

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Dell SWOT Analysis
Dell, which is named after its founder, Michael Dell, is a privately owned, multi-national computer technology company based in Round Rock, Texas. They develop, sell, repair and support computers and related products and services. Dell is the third largest PC manufacturer in the world and controls an 11.6% share of the global PC market (Jones 2013).
Strengths
1. Brand name. Dell has a very strong brand reputation for quality products. Its brand is valued at $7.5 billion (2013).
2. Product customization. Dell allows its customers to customize their products. Such services adds great value to the customers and provides dell with a competitive advantage.
3. Environmental record. Dell is engaged in many green initiatives and has won awards for being an eco-friendly business. Dell committed to reduce greenhouse gas emissions from its global activities by 40% by 2015, with 2008 fiscal year as the baseline year. It is listed in Greenpeace’s Guide to Greener Electronics that scores leading electronics manufacturers according to their policies on sustainability, climate and energy and how green their products are.
4. Acquisitions. In the last 2 years, Dell has acquired 6 different companies which brought patents, increased capabilities, new skills and assets to the company.
5. Direct selling business model. Dell doesn’t sell its products through external retailers but instead sells directly to consumers through their website. This enables them to sell their products at lower prices than their competitors with similar margins.
Weaknesses
1. Low investments in R&D. Dell spends a lower percentage of its income on R&D than its competitors which caused them to miss an opportunity to get in the tablet and smartphone market early. While they now offer tablets, their late entry in the market has them far behind competitors such as Apple and Samsung.
2.

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