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XML VS HTML
“Extensible Markup Language (XML) is a simple, very flexible text format derived from SGML (ISO 8879). Originally designed to meet the challenges of large-scale electronic publishing, XML is also playing an increasingly important role in the exchange of a wide variety of data on the Web and elsewhere.” ("Extensible Markup Language (xml)", 2003). XML is an acronym for EXtensible Markup Language and is markup language like HTML. XML was designed to structure, transport and store data, so it has a different use than HTML which displays data. XML is mainly concerned with what the data is whereas HTML is focused on how the data should look.
HTML tags are predefined and must be structured properly to display the web page properly, but XML tags are not predefined. For example, some predefined HTML tags are , , , and each tag much have an opening and closing tag. With XML developers can design their own tags and make then apply to what kind of data they are transporting or storing. For instance, if a developer is working with data about dogs they can choose to create tags like , , , or anything. XML by itself doesn’t really do anything because it still needs an application to send, receive, or display the data it contains. XML is not a replacement for HTML as it only works with data and does not display the data. Instead, XML is more of a compliment to HTML. ("Introduction To Xml", 2013).
Examples Uses of XML
Site Mapping and Search Engine Optimization (SEO) One reason for using XML would be for site developers to create site maps for their sites and increase search engine optimization. Web sites that have updated XML site maps will make pages easier to find via search engines because the pages will be indexed. The following quote will give a description of why creating an XML site map helps improve search engine optimization. “For SEO reasons, it is important that you add an XML sitemap to your website and keep it updated to keep your website fully indexed by the search engines. These sitemaps give the search engines a complete list of pages you want indexed, relative page priority, along with how frequently the page is updated.
XML sitemaps are considered the best practice in building search engine friendly websites. An HTML sitemap makes it easy for people to find what they are looking for; XML sitemaps the same for search engines. They don’t directly affect search engine rankings. XML sitemaps just ensure your website is crawlable and easy for the search engines to index all pages on your site.
Building a search engine friendly website means making a website where all content can be easily spidered. You can do this with good internal linking, good page structure and using plenty of keyword rich text. If your website has structural issues, XML sitemaps still help search engines find all the pages on your site.
An XML sitemap will help get the pages on your website indexed. It won’t improve the rankings of a page that has already been indexed. It is easy see how many pages on your website site have been indexed on Google. Do a Google search for site:www.yourdomain.com. If the actual number of pages is higher, then adding a sitemap may be your easiest solution.
Sitemaps can be easily generated using xml-sitemaps.com or Google supplies a list compliant sitemap generators.” (Williams, 2010).
Automotive Diagnostic Tools Another example of XML use can be found in a place that many people might not thing to look. These days, cars and trucks are monitored by small computers that are built into most or all newer vehicles. The computer continually monitors different sensors that provide data to the driver. When there is a problem with the vehicle, the automotive technician will plug a device into the computer to get information about the problem. That information is sent to the device by using XML. The following quote goes into more detail about that process. “ODX data is an XML data format, which is superficially similar to HTML codes; in XML formats, you can specify what data is stored in which set of tags, such as the trouble codes, what types of data will be exchanged, the input and output parameters and what electronic control unit (ECU) configurations are expected. The full functional specification is written in diagrammatic form in Unified Modeling Language (UML) as ISO 22901-1:2008 and, beyond the schema (tag specifications) for defining what goes where in the XML file, it also specifies the protocol by which data is extracted from ECUs.
The ODX protocol, being an open standard, has allowed a thriving third-party market for developers who can make ODX protocol-compatible testing hardware and databases of error codes and diagnostic information. Most of the end market for these services and products are auto dealerships and mechanics shops; of particular note is that since the format is extendable, and committed in software and data structures, it can be updated without forcing wholesale replacement of diagnostic equipment.” (Burnside, 2012).
XML and Database Development XML and databases are like peas in a pod. Databases are the natural use for XML because it is a data driven language. There are many reasons a developer might want to use XML to order and organize database. Some examples of data that a database might contain would be a music or video database, food database, plant database, and others. ("Xml Examples", 2012). XML would be used in databases to organize and transport the necessary data between the database/server to the client. XML can be used to make the data reachable and easy to filter making it more user friendly.

References
Burnside, K. (2012). ODX Protocols. Retrieved from http://www.ehow.com/list_7664076_odx-protocols.html
Extensible Markup Language (XML). (2003). Retrieved from http://www.w3.org/XML/
Introduction to XML. (2013). Retrieved from http://www.w3schools.com/xml/xml_whatis.asp
Williams, D. (2010). Why Top Ranked Websites Use XML Sitemaps. Retrieved from http://www.dougwilliams.com/blog/seo/why-top-ranked-websites-use-xml-sitemaps.php
XML Examples. (2012). Retrieved from http://www.w3schools.com/xml/xml_examples.asp

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