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Industry Analysis in Context of the External Environment

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Submitted By 51254883
Words 2696
Pages 11
Table of Contents
1 INTRODUCTION 2
2 INDUSTRY ANALYSIS - A BROAD DEFINITION 2
3 EXTERNAL ENVIRONMENT 2
4 INDUSTRY ANALYSIS 2
4.1 Industry Attractiveness 3
4.2 Porters Five Forces Model 3
4.3 Industry Dynamics 4
5 INDUSTRY ANALYSIS OF MARUTI SUZUKI 4
6 MARUTI SUZUKI’S INTERNAL AND EXTERNAL ENVIRONMENT 4
6.1 Strengths, Weaknesses, Opportunities and threats 4
6.2 Maruti Suzuki Broad Environmental Forces 5
7 INDUSTRY ATTRACTIVENESS OF MARUTI SUZUKI 5
7.1 Bargaining power of customers: High 5
7.2 Bargaining power of suppliers: Medium 6
7.3 Existing competitors (rivalry’s): High 6
7.4 Threat of new entrants: Increase 6
7.5 Substitute Providers: Increasing 6
8 CONCLUSION 7
9 DECLARATION STATEMENT 8
10 BIBLIOGRAPHY 9

1 INTRODUCTION

The purpose of this document is to critically explain what is meant by Industry analysis in context of the External environment. I will also analyse the attractiveness of the industry in which Maruti Suzuki is operating in. The analysis will be based on Porters Five Forces model which will comprise of looking at the power of buyers (Customers), the power of suppliers, existing competitors, potential competitors (threat of new entrants) and substitute providers (substitute products or services).
2 INDUSTRY ANALYSIS - A BROAD DEFINITION

Osmond Vitez defines an industry analysis as a business function that is used to help organisations understand the market they are competing in and how this understanding can be used to gain a competitive advantage. (Definition of industry analysis by Osmond Vitez, demand media).
3 EXTERNAL ENVIRONMENT

The external environment comprises of Political, Legal, Economical, Technological and Natural forces. All organisations forms part of the external environment and have no control over the forces in this spectrum. At most the organisation would need to constantly recognise,

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