Industry Context 1 Essay – Boutique Hotels

Name: Gabriella Costantini

Tutor: Manjiri Pujari

Submission Date: 14/11/2013

Contents page

Cover page .................................................................................................................1

Contents page ............................................................................................................2

Introduction .................................................................................................................3

Main body ...................................................................................................................4

Conclusion ..................................................................................................................7

Appendix .....................................................................................................................8

Reference list ............................................................................................................13

Introduction
This essay outlines the size of the boutique hotel sector and goes into the advantages and disadvantages of this particular characteristic. The characteristics are affected by the target market and essentially, the hotels’ products and services are set to suit their consumers. The target market is affected by many things, one perhaps being the ownership type which the essay later goes into detail regarding large chains starting to franchise in this sector. We’ll then look into the PESTEL analysis where two suggestions have been made in order to improve part of the sector.

Main body
Boutique hotels are difficult to generalise as their entire purpose is to be unique. They have many attributes, the most prominent being their size. When people think about boutique hotels they tend to think of a small, cosy hotel