Influence of the Entertainment Media Entertainment media has held a foothold on American culture. Lule, J.(2012) stated, “Today, as Internet technology and satellite broadcasting change the way people watch television, the medium continues to evolve, solidifying its position as one of the most important inventions of the 20th century”(p.603). Everything from the ideology of becoming a star to product placement has had an effect on the society. Lately, the pauper to prince dream has swept the nation (nobody to “somebody”) with shows like Jersey Shore, Keeping up with the Kardashians, America got talent, So you think you can dance, American Idol, and the list goes on. These shows have “made” commoners into stars.. That goal has had people seek other applications on the internet rise up to cash in on the benefits. The Years of Fast and the Furious had people deck out cars with the dream of being king of the road. Street racing, however dangerous, had become a lasting fad since the days of “chicken" in the 50’s and 60’s. Product placement on shows and commercials has helped Coca-Cola stay in the refreshment top spot since 1886. Other companies have found their way in to the American Culture like sport teams memorabilia, sponsors, and events for advertisement. Michael Jordan has a net worth of 650 million (90 million coming from his career with the Bulls) just for his name thanks impart to Nike and the shoes that keep on selling out. Rappers have taken names of known criminals to emphasis the “bad boy” concept in American Culture. 50 cent, Rick Ross, Frank White (Notorious Big other name), Escobar (Nas other name), Capone& Noriega all rap about a lifestyle on the criminal side and those emulate the rappers and want to be them take the words for truth. This type of media has encouraged both spectrums of bad and good. Artist like TuPac has done some raps to praise women