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Innovation in Indian Businesses

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Submitted By shreyasdhamdhere
Words 287
Pages 2
Indian businesses today have the potential to be innovation leaders for tomorrow. However there are some gaps in their capabilities which need to be removed. The first of these bottlenecks is the lop-sided focus of innovation on customer and product centric aspects with very little focus on internal aspects such as infrastructure and support activities. We still consider innovation as a means for radical change and do not use the value of innovation in our regular work.
Managers today have a tough task in ensuring that innovation is effective. Our study reveals that organizations are doing well in devising an approach to innovation, but often we falter at the point of implementing innovation initiatives. In addition, Indian businesses do not measure the effectiveness of innovation to be able to make necessary improvements to their approach. This is an area where managers should focus if they want to contribute to India’s growth as an innovation hub.
Across organizations, leadership and organizational culture come across as the major drivers and facilitators of innovation. These can be effective metrics to measure the effectiveness of innovation across any organization. Since innovation itself is a way of doing things differently, existing measures such as ROI should not be applied to measure innovation.
Lastly, Indian businesses consider innovation as a means to an end and not the end itself. Such an approach is appropriate if organizations are able to efficiently handle innovation activities. But given that the effectiveness of innovation in Indian businesses is low, in the short-term Indian businesses need to consider innovation as an end itself. Once innovation is part of the DNA of our businesses it will help us effectively in improving business performance and adding

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