...The Internet is rapidly being transformed into a Big Brother control grid where privacy rights are being systematically strangled to death. The control freaks that run things have become absolutely obsessed with watching, tracking, monitoring and recording virtually everything that you do on the Internet. One thing that you can count on is that nothing you do on the Internet will ever be private again. In fact, if you are obsessed with privacy then the last place you want to be is on the Internet. Most Americans have absolutely no idea how far Internet surveillance has advanced in the past few years. At this point, it would be hard to imagine any place less private than the Internet. Do not ever put anything on the Internet that you would not want the authorities or your employer to hold you accountable for. Basically, the Internet is creating a permanent dossier on each one of us, and we contribute to this process by freely posting gigantic volumes of information about ourselves on social media websites such as Facebook and Twitter. The Internet is the greatest tool for mass communication that the world has perhaps ever seen, and it gives average citizens the ability to communicate with each other like never before, but there is also a downside to using the Internet. Everything that we do on the Internet is being watched, monitored and recorded and there is no longer any such thing as Internet privacy. If you think that you still have any privacy on the Internet,...
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...1. Compare the business models and areas of strength of Apple, Google and Microsoft. Apple: Unlike Google and Microsoft, Apple has made unique hardware devices such as iPhone, iPod and etc, with application like iTunes, Apple’s online store. Also one of greatest challenge became one of their strength as well, which was advancing new technology such as iPhone and Ipad. It was one of the conventional technologies that changed into new era of technologies. We also can see that Apple has always been trying new technologies like iMac, although, it was not successful like iPhone and iPad. Apple has always tried to provide elegant design and its feature, which also attracted to customer. To be honest, who thought that, phone can be used like a computer before smart phone was out. Steve Job used to say “I am selling my dream”, and I also do believe that his dream and believe changed into new era, which became one of the strength in Apple as well. Google: Apple and Microsoft have always determined to prevent Google from extending beyond its dominance in search engine and advertising. Google always provided free access to web information through its search engine to internet users. Its business model has always focused on the Internet and the Web. It also has developed extensive online advertising services for businesses of all sizes. Microsoft: dominates computer technology with its operation systems Window and many business software especially office, Exchange and etc. However, Microsoft...
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...Statement of Intent Independent Study Project Jane Eyre There are many themes within Jane Eyre including religion, order and education. However the greatest one of all is love. This is why the topic for my ISP is the effect love has on the story and the reader in Jane Eyre. I chose this topic simply because while reading the novel I found that love had a crucial role in the novel. It seemed to have the richest descriptions and most alluring imagery. Therefore in this ISP I will demonstrate how love is the most important theme in Jane Eyre, as it greatly affects the plot, is present in many forms throughout the whole book and gives the story a deeper connection to its readers than any other themes. The major points in my essay are: In Jane Eyre there are many important themes including order, education, love and religion. Education is important because Jane is a governess and enjoys learning throughout the book. Order is important because it restricts Jane from being happy at the Reed mansion and restricts her passionate nature. Religion is important because it is the main reason she left Thronfeild. But none of these themes has such a major role in continuing the plot then love . Love is present in many forms throughout the novel such as when she is staying at the Reeds, at Lowood, at Moor House and at Thornfeild. Since it is seen in so many different forms, it is easy for anyone to connect with it. Throughout the novel Jane never revokes her love for Mr. Rochester...
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...S U C C E S S F U L ON THE INTERNET A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18 19 20 22 22 23 2.9 Introduction What is a Brand? The Layers of a Brand Product and Service Brands Branding & the Buying Process The Importance of Customer Satisfaction and Loyalty Emotional Loyalty The Concept of Brand Equity 2.8.1 The Value of Brands to Customers 2.8.2 The Value of Brands to Companies Conclusion CHAPTER 3 3.1 3.2 3.3 BUILDING BRANDS 24 25 25 26 27 28 30 31 32 32 3.4 3.5 3.6 3.7 Introduction Overview of the Brand-Building Process The Value Proposition 3.3.1 Added Value 3.3.2 Distinctive Brand Identity Developing the Framework and Communicating the Value Proposition Building Customer Relationships Characteristics of Successful Brands Conclusion 1 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CHAPTER 4 4.1 4.2 4.3 4.4 4.5 4.6 THE INTERNET 33 34 34 35 35 39 40 43 Introduction Overview of the Internet 4.2.1 The Defining Characteristics of the Internet The Growth of the Internet The Internet & e-Commerce The Impact of the Internet...
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...to figure out his fixed cost, variable cost and also the start up costs. These are presented in the answers to the following questions. I have also presented an analysis based on Socio economic, technological situation, and SWOT analysis. Socio economical condition in Jamaica There is an unmet demand in the country for easily available internet access and combined with a coffee shop, this can be a great venture. There seems to be a great awareness for the technology but not that many private users. Mr.Grant will have the advantage of new enterprise offering to meet this void in the country. Economically the country has been in negative economic growth and the fact that Mr.Grant will be increasing the price for intenet access by 30% may be a bit expensive to many users. He has to watch the revenue and the economic developments and adjust his pricing accordingly Jamaica has many restaurants and cafe but none of them offer internet browsing services in Kingston area. CIC may be facing competition for those customers who are interested only in coffee or social time but not internet time. The case study mentions that coffee is not popular in Jamaica. Eventhough this could be an issue, Mr.Grant can use this opportunity to make Coffee as an attractive beverage to...
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...Travel prices falling * Travel becoming easier It is not unusual for British families to take a holiday abroad once a year plus additional short breaks and holidays in the UK and overseas. The effects of this increase in frequency of holidays has positive impacts across many travel and tourism component industries, especially low cost airlines, train companies, hotels and European cities/regions that can promote themselves as short break destinations. Where do you think the most popular destinations are? 1. Spain 2. France 3. Greece 4. USA 5. Great Britain 6. Italy 7. Turkey 8. Egypt 9. Croatia 10. Thailand Greater Flexibility How do people research for holidays nowadays? Intenet Using the internet offers people great flexibility than buying standard holidays from a travel agency. It also allows tour operators to sell a wider variety of destinations and holiday products online. This has a positive effect on online travel companies, but a negative effect on high street travel agencies. Independent travel is gradually increasing at the expense of traditional package holidays. The following figures from the office for national statistics demonstrate this trend. Year | Total number of holidays | % independent | % packaged | 2004 | 42.9M | 53.9 | 46.1 | 2006 | 45.2M | 58.2 | 41.8 | 2008 | 45.5M | 60.7 | 29.3 | * A recent report from mintel shows that more than 75% of all short breaks are organised...
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...their lives. Every people doesn’t want to be steered wrong in many areas so we must carefully asssess the wealth of information available. Nowadays, Internet publications and web site content can claim the same legal protection as books, newspapers and etc., that are protected by the law. For most part, infoemation on internet is easily copied which causes other resources in having copyright rules. But as a person, we must give credit to the information giver. Most of the students do this to share that the information they have searched were true so they cite the resources to give proper merit to the one that given you the informationthat is not truly your original thought. Most importantly, the ease of obtaining information from the intenet and of the publishing information on it can contribute other problems. Internet hoaxes, urban legends, and false information continue to increase because opf the internet. Using the internet introduces legal and ethical issues also such as plagiarism which is copying information from another source and claiming iot is your own, even if the information is not copyrited. Another is identity theft, which occurs when criminals gather information, acquire credit, and conduct transactions using false identities. In evaluating an information and resources you must have the ability to distinguish what is right and what is wrong. The internet contains warious of resources which...
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...(Sam Ashe-Edmunds and Media 2013). On the other hand, marketing strategy of any company focuses on selling products. In other wrds, marketing strategy compromise of producing high margine profit product, targting ceratin customers demograpghic, pricing services on two things: profiblity and company requirments, presenting products trough promonotional channels without dmaging the brand (Sam Ashe-Edmunds and Media 2013). All that has been applied successfully in Ryainair situation. Ryanair’s main target is to prsent itselfe as the cheapest low cost airlien operator in Eurpe. That has been achived through successful mrketing strategy of contnious enhancing its offers and enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the...
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...WHAT IS MARKETING? Marketing deals with customers. Marketing is the managing profitable customer relationshis. 2 fold goal of marketing - to attract new customers by promising superior value; -keep and grow current customers by delivering satisfaction Today, marketing must be understoodnot in the old sense of making a sale -"telling and selling"- but in the new sense of satisfying customer needs. If the market understands consumer needs; develops products that provide superior customer value; and prics, distribuites, and promote them effectively, there products will sell easily. Marketing: the process by which companies create value for customers and build strong customers relationships in order to capture value from customer relationships. 5 steps of marketing process: companies work to undersand consumer, create value and build trong relationships---> 1. understend the market place and customer need and wants. 2. design a customer-driven marketing strategy. 3. construct an integrated marketing program that delivers superiors value. 4. build profitable relationships and create custumer delight. capture value from customers in return---> 5. capture value from custumers to create profits and customer equity. 1. Understanding the marketplace and Customer needs. Custumer Needs, Wants and Demands. Needs: states of felt deprovation; 1. physical (food, clothing, warmth, safety); 2. social (belonging and affection); 3. individual (knowledge and selfespression) Wants: the form of human...
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...Exercise 1 #1 Gasoline prices are always fluctuating at the pump, although demand has decreased with the availability of hybrids and electric cars, the prices seem to be impacted by global oil prices and the limited refinery capacity. According to USATODAY, “Refinery shutdowns and reduced production in California, Washington and Illinois caused both regional and national wholesale prices to surge before seasonal demand slumped in the fall.” (Strauss, 2012) One of the reasons for this fluctuation in gas prices is due to the price of crude oil. Crude oil prices account for 72% of gasoline and the remaining 28% comes from taxes. (Amadeo, 2013)There are also other reasons for this increase at the pump, decline in the value of the dollar, as well as, future exchanges. Traders will bid on the price of gasoline or future prices by what they think it will be in the future, this in turn makes them bid up. Because of this bidding up, it leads to higher prices at the pump. (Amadeo, 2013) Another reason for this rise is particularly due to the time of season as well. Traders know that the demand for gas will rise in the summer due to family vacations and increased travel. These traders begin buying oil in the spring in anticipation for the rise of gasoline. War and rising gasoline prices, of course we all have seen it happen, but whenever there is a conflict of some sort, the price of gasoline seems to go up. Just recently in the news Iran...
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...Marketing planiranje Marketing Planning Predmetni nastavnik:Nevenka Popović Šević | Polaznik:Sabina ŠabovićDatum predaje28.12.2012. | 1. Be able to understand the meaning role of marketing in achievement of organizational objectives; Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. The marketing function facilitates the link between the customer and various key processes within the organization. Recognizing the real importance and the role of the marketing concept in the management of organization, it is necessary to accurately and clearly define the basic principles and elements of the marketing activities management. Considering the management of marketing activities as a process that initializes and directs numerous activities in the organization for the purpose of satisfying the needs and desires of the citizens as consumers, of the economy and society as a whole for specific products and/or services, while providing income for the organization, it is necessary to establish such a marketing management...
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...researchResearch is the investigation into and the study of new materials in order to establish facts and reach new conclusions. It is swork undertaken on a systematis basis in order to increase the stock of knowledge. Research is a key aspect of journalism and as researchers we employ various sourdes and methods of research. Throughout this essay I will explore and examine the different sources available to journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages...
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...Exam I Study Guide 1. Definition and focus of sport sociology. a. Sociology: interaction between groups and their inherent cultures b. Sport sociology: relationship between sport and society by examining its inherent institutions (race, genders…) i. “Sport is a microcosm of society. It mirrors our culture” (drugs, women, scandal) 2. Definition of the following terms: c. Socialization: The process of interacting with other people and learning social customs, morals and values. One becomes socialized by observation, participation, and/or reinforcement . *economics affects socialization more than anything* as well as personal attributes, significant others, and social situation d. Culture: Shared beliefs, values, symbols, ideologies-> changing patterns of learned behavior. (ex. After 9/11 one team, not individual players) (criteria: class, income, gender, age, education, occupation, religion, ethnicity, race, appearance, athleticism) ii. transformation of sport: social roles -> social statuses-> role behavior-> social interaction -> social organization e. Play: Free activity that involves exploring our environment, self-expression, dreaming, and pretending. There are no firm rules, and the outcome of the activity is unimportant. f. Games: an aspect of play that shows more evidence of structure and is competitive. The goals for participating are clear. They are mental, physical, or a combination...
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...eficacia. 3- Revisa tu comportamiento sobre las últimas campañas que han sido relevantes para ti. ¿Existe alguna campaña que te llevó a la compra o fue una reafirmación para tu decisión ya tomada? ¿Por qué crees que se produjo? 1. Anúncios [pic] O passatempo da revista de tecnologia – “B!T”, permite ao participante habilitar-se a ganhar um dos 20 prémios que a “B!T” e a empresa “Panda Security” (empresa especialista na prevenção de vírus) oferecem, em conjunto, um Apple Ipod Nano, um Iomega HD ou um Acer Aspire. Para tal, o concorrente terá de escrever uma frase com as palavras Bit e Panda Security e responder à seguinte questão: Qual o número de endereços reconhecidos pela tecnologia de controlo parental do Intenet Security 2009? Os concorrentes têm de enviar a resposta para endereço de e-mail indicado, incluindo dados pessoais e “número” de BI. O público – alvo é claramente jovens adultos e adultos que têm maior conhecimento em tecnologia. O objectivo é promover a revista “B!T”, juntamente com a “Panda Security”, procurando o reconhecimento da marca e consequente fidelização dos clientes. Embora não considere um anúncio apelativo em termos...
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...Media Issue Paper and Info. Literacy Worksheet Student’s Name University Affiliation Governments should be allowed to monitor and/or censor the Internet use of citizens Introduction Internet censorship is the restriction of the content that can be accessed, published, or viewed through the internet. In any country, the government has a vital role and responsibility in the enhancement of information and technology. It is the right of everyone to have freedom of opinion and expression. Every person has freedom to hold their own opinions without hindrance and to seek, get and pass information and opinions via any media channels. However, in many countries this important human right is usually curtailed through various ways which include censorship, laws that restrict the press, molestation of journalists and other people who articulate their views and opinions. It is also important any government to monitor and control the information which can be accessed by its citizens without infringing the fundamental right to information and opinions. Failure to censor the internet can cause extreme harm to the citizens or even the government (Constance, Theo & Ina, n.d.). Firstly, if the content that can be accessed or published in the internet is not filtered malicious people can spread information that can jeopardize the security of a country. Many countries argue that lack of internet censorship could lead to spread of secret information that is necessary for protecting the country...
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