...Assignment #1: Marketing Model Model Marketing Marketing 506 (Intergrated Mkt Communication) Oct 23, 2012 1. Develop an argument regarding the significance of marketing to organizational success in the 21st century. Marketing plays an important role in creating a the solid position in the competitive market. Organizations are also able to build competitive advantage through effective marketing strategy. The importance of marketing for the business to be successful is so that firms can make appropriate strategies to gain advantages. In today’s competitive environment, the success of a business is solely dependent on the type of marketing. Most of the operations and aspects of the business are based on the successful marketing. Marketing covers different components such as personal sales, public relations, sales promotions and advertising. Marketing is the process through which, business firms introduce and promote the product and services to the potential customers. Without marketing, business firms can offer the products within its industry; they cannot sell it to the potential buyers in other countries and industries (Gitman & McDaniel, 2008). It is then very important for the business firms to make effective strategies for marketing of products. In the 21st century...
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...CONTENTS Toyota executive summary………………………………………………………………………………………………………………1 How products are developed to sustain competitive advantage………………………………………………………2 How distribution is arranged to provide customer convenience………………………………………………………3 How price are set to reflect an organisation’s objectives and market conditions…………………………….4 Analyse the additional elements of extended marketing mix……………………………………………………………5-6 Show how and why international marketing differ from domestic marketing……………………………………7-8 How promotional activities is intergrated to achieve marketing objectives……………………………………….9 Plan marketing mixes for two different segments in consumer markets……………………………………………10 Illustrate differences in marketing products and services to business rather than consumers…………..11 Reference……………………………………………………………………………………………………………………………………………12 TOYOTA EXECUTIVE SUMMARY Toyota is a Japanese multinational automaker headquatered in Toyota , Aichi ,Japan. The company was founded by kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota industries to create automobiles. Three years earlier ,in 1934, while still a department of Toyota industries, it created its first product, the type A engine , and , in 1936 ,its first passenger car, the Toyota AA . Toyota motors corporation group companies are Toyota (including scion brand), lexus, daihatsu and Hino motors along with several non-automative companies . TMC is part of the Toyota group, one of the largest...
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...implemented by the Company for the best decision or solution in order to overcome the problem occurred. Lastly, are the effects to the Company from the implementation of control plan. 1 INTRODUCTION 1.1 Background of organization Adsigns Imej Sdn Bhd was formally known as Stadthouse Adsigns Sdn Bhd. The company was incorporated in 23 June 1997. The principle activity of the company is providing the advertising services which is includes of billboard advertising, unipoles, gantry and many other forms of outdoor advertising. Outdoor advertising is far more effective than other advertising media especially in areas of high footfall as the potential audience is very high compared to indoor advertising mediums Adsigns is based in Jalan Tun Razak, Kuala Lumpur. They currently operates many sites around Klang Valley, with which they cover their clients' media display requirements from ad copy production to placement and maintenance. They offer attractive & attention grabbing sites at all the strategic places where erected along highways to direct motor traffic; near shopping malls and tourist attractions in order to best advertise their clients’ products and services. Collaborating with Yayasan Selangor; Adsigns now can offer excellent advertising sites on the properties of the non-profit organization. This includes the famous Bangunan Yayasan Selangor at the...
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...relationships with customers. 2 or more parties with something of value ot exchange, way to communicate w. eo * Not all marketing transactions involve exchange of money. Nonprofits use ads to bring in more donations Value: how customer views benefits of a product or service weighed against the cost of buying and cosuming it * Benefits can be functional, experiential, &/or psychological Marketing mix- Product, Place, Price, Promotion Integrated Marketing Communication (IMC)- coordinating various promotional elements and other marketing activities that communicate w/ the firms customers. Marketing Revolution: * Shifting of marketing expendistures from traditional media advertsing to other forms of promotion, and nontraditional media * Rapid growth of the internet and social media that’s changing the nature of how companies do business and the ways they communicate and interact with customers * Shift in marketplace power from manufacturers to retailers * Growth and development of database marketing * Demand for greater accountability from advertising agencies and changes in the way agencies and marketing communication firms are paid Brand identity: combination of logo, symbols, design, packaging, and performance of a product or service as well as the image or association that comes to consumers mind when they think about the...
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...FOREIGN TRADE UNIVERSITY ------------------------------------------------- FACULTY OF BUSINESS ADMINISTRATION APPLIED INTERGRATED BUSINESS JOHN LEWIS’CUSTOMER SERVICE CASE STUDY Student Name : Bang Tran Hai Vo Student ID Number : 1305052015 Instructor : Dr. Cao Dinh Kien Hanoi, October – 2015 ------------------------------------------------- CONTENT 1. Introduction about John Lewis 2. John Lewis – A customer service and the success in keeping customer satisfaction 3. Bad practice of customer service 3.1 Analysis of the causes for bad customer service 3.2 Suggestion and Recommendation 4. Pllog 5. Refferences 1. Introduction John Lewis is a chain of upmarket department stores operating throughout Great Britain. The chain is owned by the John Lewis Partnership, which was created alongside the first store in the mid-1800s. The first John Lewis store was opened in 1864 in Oxford Street, London. The chain's slogan is "Never Knowingly Undersold" which has been in use since 1925. There are 45 stores throughout England, Scotland and Wales, including eleven "At Home" stores, and a "flexible format" store in Exeter. The store in Birmingham is the largest operated by the Partnership outside London. On 1 January 2008, the Oxford Street store was awarded a Royal Warrant from Her Majesty the Queen as: "suppliers of haberdashery and household...
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...MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means That Content Creation Is No Longer Exclusive To Media Firms and Marketers---------------------------------------------------------6 Convergence as Glue---------------------------------------------------------------6 The Digital Media------------------------------------------------------------------8 Major Issues Facing Marketers---------------------------------------------------10 Brand engagement------------------------------------------------------------------10 Conclusion----------------------------------------------------------------------------------11 References----------------------------------------------------------------------------------12 Introduction Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these...
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...1.1 Introduction The underlying principle of enterprise risk management is that every entity exists to provide value for its stakeholders. All entities face uncertainty, and the challenge for management is to determine how much uncertainty to accept as it strives to grow stakeholder value. Uncertainty presents both risk and opportunity, with the potential to erode or enhance value. Enterprise risk management enables management to effectively deal with uncertainty and associated risk and opportunity, enhancing the capacity to build value. This paper seeks to explain the ERM process, its history, approach and practice. 1.2 Summary of Enterprise Risk Management principle The ERM approach differs from the traditional risk management approach as the focus is placed on an enterprise-wide strategy. Meilbroek (2002) argues that in order to achieve integrated risk management, a company must review and assess all the risks that could potentially affect its value. This core principle of ERM ensures that senior managers' focus is engaged on the uncertainties around the company's entire asset portfolio. A second fundamental concept of ERM relates to the people that carry out and manage the process. Although ERM is the ultimate responsibility of the board of directors with the support of senior management, (i.e. a top-down process) it must be noted that in order for the approach to be enterprise-wide, every employee from every level of the organisation must support the framework. Without...
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...Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated Marketing Communications class to complete our assignment. Thanks to the report, we have the opportunity to apply theories in real situation, learn more about integrated marketing communications and know how to plan IMC stategies for a specific brand. ...
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.... Level 3 Extended diploma in business UNIT 9 ASSIGNMENT ONE JASMINE OSBORNE Level 3 Extended diploma in business UNIT 9 ASSIGNMENT ONE JASMINE OSBORNE Creative Product Promotion Creative Product Promotion Table of Contents About promotion P1 – THE PROMOTINAL MIX USED BY LESOCO THE PROMOTINAL MIX USED BY THORPE PARK P2 - THE ROLE OF PROMOTION WITHIN THE MARKETING MIX FOR LESOCO M1 – HOW THE PROMOTIONAL ASPECTS IS INTERGRATED & USED WITH THE WHOLE MARKETING MIX AT THORPE PARK D1 –EVALUATION OF THE USE OF AN APPROPRIATE PROMOTIONAL MIX IN RELATION TO MARKETING OBJECTIVES PROMOTION Promotion is all about communication and trying to let your target market know that you exist and that you want them to use your products or services, it is also a competitive strategy because you want your target market to come to you so you have to persuade them that your product or services is better than your competitors. The promotional mix is all about a business trying to attract interest, create awareness, create an image and constantly remind your target market that your products and services exist. The promotion mix consists of 6 elements; Advertising This is where business’ pay to have their brand promoted, this can be done through TV advertisements, Billboards, Newspapers, Radio and many more methods. Its aim is to inform people that the brand and its products or services exist. There are three types of advertising...
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...5 HP’s Knowledge Management Programme 5 1.6 KM Approaches: 6 1.7 Aligning Existing Information Systems with Corporate Goals: 7 2.0 Knowledge Management Integrating Information 8 2.1 Knowledge Management Systems at HP 8 2.2 Implications and Applications 9 2.3 Infrastructure and Collaborative Technology 9 2.4 Building a Knowledge Management Rationale 9 2.5 Knowledge Resources 10 3.0 Challenges faced by HP 11 3.1 Obstacles to KM Implementation 12 3.2 Importance of Organizational Knowledge 12 3.3 Knowledge Management Models 13 4.0 Advantages of adopting new technologies: 15 4.1 Brand identity and Brand loyalty: 15 4.2 Role of Information Systems in establishing Brand Identity & Brand Loyalty: 15 4.3 Social Media and its benefits to organizations: 17 4.4 Threats on over reliance of Information Systems: 18 Wrapping Up 19 5.0 Bibliography 20 1.0 What is Knowledge Management Knowledge Management is a project or framework intended to generate, capture, allocate and control knowledge towards the accomplishment of the organization. This is easily said than done. Organizing a Knowledge Management project obliges plentiful changes and support at all levels of the organization (Knowledge Management, 2014). 1.1 The Influence of Technology- Applications in the Workplace Knowledge ought to be at the center of everything an association does, however customary methodologies to knowledge management frequently neglect to connect the discipline to the...
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...of Contents 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Mission 4 2.2 Product or Service Description 4 2.3 Value Proposition 5 2.4 SWOT 5 2.5 Critical Issues 6 3.0 Market Analysis 7 3.1 Macro Environment 7 3.2 Market Size and Growth 8 3.3 Market Trends 8 3.4 Target Market Analysis 9 3.5 Customer/Consumer Analysis 9 3.6 Needs Analysis 9 3.7 Competitive Analysis 10 3.7.1 Direct Competitors 10 3.7.2 Indirect Competition 11 4.0 STRATEGY 11 4.1 MARKETING OBJECTIVES 11 4.2 FINANCIAL OBJECTIVES 12 4.3 SEGMENTS AND TARGET SEGMENTS WITH NEEDS OUTLINED 12 4.4 POSITIONING STRATEGY 12 4.5 PRODUCT STRATEGY 13 4.6 PRICING STRATEGY 13 4.7 Distribution Strategy (Direct and Indirect) 13 4.8 Intergrated Marketing communications strategy 13 4.9 branding 13 4.10 Market research 13 5.0 Financial Analysis 14 5.1 Break-even Analysis 14 5.2 Sales Forecast 15 5.2 Expense Forecast 17 6.0 IMPLEMENTATION AND CONTROL 18 6.1 IMPLEMENTATION 18 6.2 CONTROLS 18 6.3 MARKETING...
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...Film260 Week 2: iFriends Professor Sydney Matrix May 12, 2013 Lecture Notes Friendship in the Age of Social Media * 7 out of 10 people use social media (this hasn’t changed in 2 years) * 7 out of 10 facebookers check it every day * Many people say they’re spending less time on FB than we used to (but FB says we aren’t) * So do we have a disconnection between perception and reality? * Is FB so habitual that we go on every day for like 20 minutes but we think it’s 5? * Study from Social Bakers says the top reasons for not Facebooking are: * “I’m too busy” * “There’s too much drama” * “It’s too boring/irrelevant” * Migration from Facebook where all the parents and the police are to a more instant gratification like Snapchat (where there’s instantaneity and impermanency) * Younger generations may migrate to things like Snapchat because of the instant gratification and the impermanency of it all * A lot of people freak out over the “once I put it on FB or Twitter, I can never take it off” but Snapchat gives that false sense of security (self-destruct feature) which is why it’s often used for sexting * Social media fatigue – getting tired of social media * Leads to you taking a vacation from the site * But it’s really hard to do so cause FB is integrated into everyday event planning, decision making and networking * People who love FB the most are of course, the ones who are forbidden from...
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...Competition 11 2.3.1 Identifying Competition 11 2.3.2 Competitive Strategies 12 2.4 Service Offering 14 2.5 Keys To Success and Critical Issues 14 2.7 Location Of NeWave Marketing Areas 16 3.0 Marketing Strategy 17 3.1 Marketing Mission 17 3.2 Marketing Objectives 17 3.3 Financial Objectives 18 3.4 Target Markets 19 3.5 Positioning 20 3.6 Strategies 21 3.7 Marketing Mix 21 3.7.1 Service Marketing 21 3.7.2 Pricing 22 3.7.3 Promotion 23 3.7.4 Place 26 3.8 Marketing Research 27 4.0 Financials 28 4.1 Break-even Analysis 28 4.2 Sales Forecast 29 4.3 Marketing Communication Budget/Expense 30 5.0 Controls 30 5.1 Implementation 30 5.2 Marketing Team 32 5.3 Contingency Planning 33 6.0 Summary 33 1.0 Executive Summary NeWave is a new company with an office in the United States of America and Nigeria, engaged in RF telecommunication network design, optimization, and microwave backhaul design. In addition, the company shall engage in network drive test and data collection. The Chief Executive Officer for NeWave is Emmanuel Ewe, a PhD from business background, who is committed to providing high quality service, being reliable to customer, and integrity in the way the company shall perform. The target market is the 43 telecommunication companies that are located in Nigeria. These companies shall be the target for the first 3 years of operation in Africa, followed by an...
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...BUS 317 Strategic Management Management Report for SMRT Corporation By: Subash S/O Tharumalingam Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Current Company Situation 5 3.1. Past Performance Assessment 6 4. External Environment Analysis - PESTEL 6 4.1. Political 6 4.2. Economic 6 4.3. Socio-Cultural 7 4.4. Technology 7 4.5. Environment 8 4.6. Legal 8 5. Industry Analysis 9 5.1. Porter's Five Forces 9 5.2. Competitor Analysis 9 6. Internal Environment Analysis 10 6.1. Financial Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3...
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...1. ACCOUNTING SYSTEMS IN A COMPUTER ENVIRONMENT ACC 109 Information and its complexity For any business to survive, it needs an objective that it strives to achieve. The manager of a business must plan, organize, direct and control the activities of an organization so that the set objective is met. In order to perform these functions they need to be making decisions continuously. To make decisions managers need information to help them to make informed choices. Basically a computer is a device that has the ability to accept data, internally store and execute a program of instructions, perform mathematical, logical and manipulative operations on the data and internally store the data or the result from the earlier described processes and reports on the results. Data and Information Data is raw facts or unprocessed information, computers and manipulate data according to the instructions contained in the software to produce information. Activities that are captures into an information system are known as data. -Data that has been processed is available as information and must be used by someone -Information is created through a process of recording, capturing and processing data and activities, then communicating it to the users to increase their knowledge to enable them to make decision. -Processing data involves doing calculations on the activities and summarizing the activities, classifying the activities according to certain attributes, sorting the activities etc. Information...
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