...Running Head: INTERNATIONAL MARKETING International Expansion at Tesco Introduction Tesco plc is a well-known international grocery and general merchandising retailer. The company headquarter is situated in United Kingdom. Tesco is the fourth-largest retailer in the world on the basis of its revenues subsequent to Wal-Mart, Carrefour and Metro. The company operates with its stores in almost 14 countries throughout Asia, Europe and North America. It is a leader in the UK grocery market with 30% market share (Channer & Hope 2001). The company employs approximately half a million staff worldwide, 250,000 of which are in the UK. It operates with 2,500 stores in the UK. Tesco sells more or less 40,000 food products all over the world and 65% of its sales are attained outside the UK. This evidence, the company high concern with its international operations that will be discussed in this report along with the evaluations of some other international operations related aspects to make some final recommendations. Driving Forces behind Tesco’s Sales outside to UK Retail environment of the world is changing significantly in almost all of its aspects and domains. Nowadays customers does not prefer to purchase different grocery items from different grocery stores as they feel comfortable to purchase it from some retail stores in which every grocery item is present at single place (Burt, Sparks & Teller 2010). Changing customer buying patterns and market trends are the major...
Words: 1133 - Pages: 5
...International Expansion Elena Popova Professor Steven Englehart International Business Strategy 10/27/2013 Strayer University 1. Develop a revised international product life cycle plan As the global economy continues to stumble, retailers are struggling to achieve growth domestically. While there are pockets of opportunity, many retail sectors in the United States are saturated and not expected to grow much, if at all. Growth may be heavily dependent on winning share from competitors, typically a taxing effort. Consequently, many retailers are looking beyond their borders for potential growth. Foreign markets offer attractive growth rates fueled by burgeoning middle classes, lower competitive intensity, and greater pricing flexibility. Additionally, a global presence may help retailers lessen their risk exposure to an economic downturn in any one market. Every brand or product has its life cycle which spans from the time it is launched to the time it exits from the market. This cycle covers four stages, introduction, growth, maturity and decline. The life cycle of each and every brand or product is different, and different advertising strategies should be adopted at different stages to suit the marketing targets and market environment in order to achieve the best marketing results. The first stage in a product’s life cycle is the introduction stageintroduction stageThe first stage of the product life cycle after a product is launched.. The introduction stage...
Words: 2056 - Pages: 9
...International Expansion Name of Student Couse Name of Tutor Date of Submission Table of Contents Introduction 4 Abstract 4 Advantages 5 a) Single Large Market 5 b) Excellent Infrastructure 6 c) Technology 6 d) Skilled and Trained Manpower 6 e) Regional Political Stability 6 f) Business Friendly Environment 7 Disadvantages 7 a) Sovereign Debt Crisis 7 b) The Use of a Single Currency 7 c) Germany Dominance 8 d) Alternative Option 8 Advantages of Acquiring a Foreign Business 8 a) High Growth of GDP 8 b) Available Large Markets 9 c) Favorable Government Policies 9 Disadvantages of Acquiring a Foreign Business 9 i. Different Business Environment 9 ii. Ineffective Regulatory Environment 9 iii. Unbalanced Economies 10 Reasons to Invest In a Foreign Market 10 i. Economic conditions 10 ii. Expectations on Exchange Rate 10 iii. International Diversification 10 Reasons to Provide Credit in Foreign Markets 10 i. High Interest Rates 11 ii. Expectations on Interest Rates 11 iii. International Diversification 11 Conclusion 11 References 12 Introduction The acquisition of business enterprise in a foreign country is part of global diversification. For instance, A US firm can seek to acquire another firm in Europe in which the business environment surrounding the foreign firm corresponds to the environment in the local US firm. The European market in the 28 different countries is diversified and incorporated...
Words: 2250 - Pages: 9
...Benedictine University International Marketing INTB 350 A Proposal For Spotify To Open a Fully-Owned Subsidiary in Canada By Michael T. OSTROWSKI Vincent PETRINI-POLI December 9, 2013 Senior Lecturer Table of Contents Introduction 2 About the Author 3 Spotify 4 The Spotify Service 8 Target Markets 11 Comparison Matrix 15 Entry Strategies 20 Market Responsiveness vs. Cost Responsiveness 22 Financial Aspects 24 Conclusion and Recommendations 26 Exhibits Ex. 1 – Resume 27 Ex. 2 – Company Information 30 Ex. 3 – Service Information 31 Ex. 4 – Country Information from Cia.gov Canada 34 Russia 35 Japan 36 Ex. 5 – Cultural Aspects 37 Ex. 6 – Country Selection Matrix 37 Ex. 7 – Political/Economic Risks Diagram 38 Ex. 8 –Entry Strategies 39 Ex. 9 – Cost Responsiveness vs. Market Responsiveness 39 Ex. 10 – Financial Aspects 40 Ex. 11 – Internet/Media Excerpts 41 Ex. 12 – Power Point Presentation 43 Bibliography 44 Introduction As the world population continues to grow, technology continues to progress, and innovation starts to reach new heights, the need for globalization increases every day. Thanks to advances in modern communication, production is now a global process and aims to reach new consumers across...
Words: 7692 - Pages: 31
...24/2/2014 Picard International Expansion CONTENTS PAGE 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 2 2.1 Picard overview 4 2.2 Picard´s corporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard´s market performance as well as challenges in its operating market using the PEST analysis tool, in order to identify if the company has prospects of entering and succeeding in the UK based on Porter´s five forces model. Picard is a French frozen food retailer focusing exclusively on its own brand product lines. The company has grown to be France´s leading frozen food specialist capturing 20% market share with a network of over 800 stores, and it is also the largest specialised network of frozen food in Italy. Picard also offers a leading home delivery service from internet and telephone orders, including in other countries such as Spain, Luxemburg and Belgium. The retailer´s overall strategy is characterised as a premium proposition with a vision of convenience, quality and innovation, firmly positioning itself on the high end of the market. Picard currently aims to continue opening approximately 50 new stores per year given its successful and consistent performance, allowing the company to potentially expand further overseas. Using the PEST analysis tool it was identified that Picard´s major challenges in...
Words: 3426 - Pages: 14
...Chabros International Group: A World Of Wood As many other companies Chabros International Group faced a financial crisis after the global economic crisis in 2009. The decision from Chami of investing $ 11 million in his Serbian sawmill was taking right before the beginning of the crisis and may have been crucial. Why did Chabros operate internationally? In order to understand Chami’s decision we have to take into account which reasons he argued for expanding his business outside of Lebanon. First of all, Lebanon was a very unstable country and when Chabros received by occasion the first orders from Lebanese customers in Dubai he did not think twice to expand into this country. In 1998 they opened their first branch outside of Lebanon, which led automatically to a share of risk in their operations. From this point on Chabros did not depend anymore on one single market. Another important reason for the expansion was that they could significantly increase their sales numbers. Change in expansion motivations Through this first very positive experience Chami was convinced about his internationalisation plans and his next country on the list was Saudi Arabia. The market entry was not as easy and successful as the one in Dubai. This was partially due to a different strategy with Italian partners as a joint venture which caused problems through cultural differences (Both Italian partners left the market between the first and second year). Shortly after this Chabros faced supply...
Words: 1754 - Pages: 8
...MiniCase 12.1 Question 1 Wal-Mart needed international expansion critically to remain a successful company. The main reason Wal-Mart needed to go global was because they could no longer achieve the growth needed in the US. This market was saturated. The United States represents only four percent of the world’s population, which meant Wal-Mart was missing out on ninety-six percent of the world’s potential customers. (Govindarajan, par. 7) Also, Wal-Mart needed to continue to make their US employees satisfied. With Wal-Mart’s aggressive stock purchasing programs, this meant that employee satisfaction was directly correlated to their stock prices. Walmart also realized that there were many emerging markets with lower levels of disposable income, which offered a large potential for discount retailers. (Govindarajan, par. 7) Therefore, Wal-Mart’s only option to achieve the growth needed was to enter the global environment. Question 2 Wal-Mart achieved success in Canada and Latin America by using different types of entry in each market. They entered Canada by purchasing 122 Woolco stores in 1994. (Ball, 2010) Woolco was a failing retail chain in Canada. Wal-Mart was able to turn these stores profitable by implementing many practices and procedures that have been successful in the United States. Since the cultural differences between Canada and the United States are not extensive, Wal-Mart was able to achieve success. In Latin America, Wal-mart chose to enter the market in...
Words: 807 - Pages: 4
...CONTENTS PAGE 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 2 2.1 Picard overview 4 2.2 Picard´s corporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard´s market performance as well as challenges in its operating market using the PEST analysis tool, in order to identify if the company has prospects of entering and succeeding in the UK based on Porter´s five forces model. Picard is a French frozen food retailer focusing exclusively on its own brand product lines. The company has grown to be France´s leading frozen food specialist capturing 20% market share with a network of over 800 stores, and it is also the largest specialised network of frozen food in Italy. Picard also offers a leading home delivery service from internet and telephone orders, including in other countries such as Spain, Luxemburg and Belgium. The retailer´s overall strategy is characterised as a premium proposition with a vision of convenience, quality and innovation, firmly positioning itself on the high end of the market. Picard currently aims to continue opening approximately 50 new stores per year given its successful and consistent performance, allowing the company to potentially expand further overseas. Using the PEST analysis tool it was identified that Picard´s major challenges...
Words: 3298 - Pages: 14
...EXECUTIVE SUMMARY This report examines the international expansion process of Bharti Airtel as a result of increasing competition in the Indian telecom industry during the last 2-3 years. The report provides a detailed account of the evolution of the Indian telecom industry analysis. It gauges the industry through YIP’s globalization drivers and measures industry attractiveness through Porter’s Five Forces model. It also provides information about the increasing saturation and declining Average Revenue per User (ARPU) and the strategies major operators such as Bharti Airtel, Vodafone, Idea Cellular Ltd, Reliance Telecom Ltd, etc. are following to safeguard their profitability. The report discusses about the two fold strategy of tapping the rural market within India and netting talkers in emerging economies, followed by mobile operators in India to de-risk them. Whether it is the rural Indian market or other emerging markets, operators would be busy acquiring subscribers. This, in turn, may result in erosion in profitability. There is no question of profitability. It is all about registering your presence and building psychological pressure. On the other hand, the Indian market has yet to take-off when it comes to offering data-intensive mobile value-added services like m-commerce, healthcare services, governance, education, information and location-based services. But these areas are already contributing to revenues in many African and Middle Eastern countries. In...
Words: 6716 - Pages: 27
...Starbucks Developing International Expansion Plan Starbucks Starbucks Corporation is a publicly traded company that was established in Seattle in 1971 and is now one of the fastest developing coffee retailers in the world. The company now has over 8,000 company operated stores and 7,803 licensed stores in 49 countries. Starbucks has been in a steady state of development since CEO Howard Shultz in a franchise with a group of investors in 1987. Starbucks is the largest coffee bar chain in the U.S. In actual fact, they are the largest in the world, with some 2,600 stores globally. These stores all have like products that are similar in appearance. Starbucks seeks to provide the same experience to coffee drinkers in Seattle, New York, London, Kuwait City, and Taipei. Starbucks also offers services to companies to supply coffee and related items to their employees, owns a supermarket channel run by Kraft Foods, and sells its coffee and other items directly to customers through catalogs and its website. Ahead of these items, the company has an agreement with Pepsi-Cola to develop and produce bottled coffee drinks like the "Frappuccino" drinks and an agreement with Dreyer's Grand Ice Cream to produce different flavors of ice cream. Moreover, the company provides coffee service to customers like airlines and hotels. To put all this in perspective, in fiscal year 2009, Company operated retail stores accounted for about 84% of revenues...
Words: 3616 - Pages: 15
...Exporting Many automobile manufacturing firms begin their international expansion as exporters then later switch to another strategy for serving a foreign market. In August 1957, two Toyota Crown sample cars arrived at Los Angeles, becoming the first Japanese passenger cars ever exported to the United States (Isabel, 2008). Producing car in USA entails limited risk, expense, and knowledge of foreign markets and transactions, most firms prefer exporting as their primary foreign market entry strategy (Cavusil, Knight and Riesenberger, 2008, P.363). Japanese used exports as a large global business which deals in the export of used cars and vehicles from the Japanese domestic market to numerous markets around the world On the other hand, transportation cost is likely to reduce the probability of exporting cars to a certain extent of subsequent exports (Naudé and Matthee, 2010). The transportation cost for vehicles is decided by the sizing and weighting of the vehicles (Ghelani, n.d.). Because automobiles weigh a lot, thus, they are shipped over a large distance, their transportation costs account very high. In addition, trade barriers have a direct impact on automobile exporting. Import tariffs are important for a country to protect its domestic automobile companies. USA created import barriers to against the growth of Japanese vehicle imports (Chung, Mitchell and Yeung, 2003). Thus, many carmakers started other expansion strategies around the world. Joint venture Joint ventures...
Words: 378 - Pages: 2
...Step 1 User boots her computer and hears a sequence of six beeps. Step 2 a cause could be an expansion card has failed. Step 3 you would do a physical check and uninstall and reinstall any expansion cards that you have connected to the motherboard. When you do that restart the computer and see if you get that same beep sequence or any. Step 4 you should check run a test on all expansion cards.Step 5 once you ran many tests and you fixed to problem you then verify the computer is working. Step 6 you found that the expansion slots were a problem and you replaced them with new ones. Now your computer is working fine. Step 1 the user boot their computer and hear a sequence of ten beeps. Step 2 a cause could be by a damaged expansion card. Step 3 after pulling the cards out you still has a problem. Step 4 you then replace the motherboard and that should fix the problem. Step 5 you restart our computer and that the computer was fixed. Step6 you found the problem was your motherboard, you replaced the motherboard and the problem was fixed. Task 2 Step 1 you opened the internet and you can’t open this website. Step 2 cause could be you are not connected to the internet, the website is encountering problems or there might be typing error in the address. Step 3 try to open a regular site like Google to see if you’re encountering problems. Then you could look at your Ethernet cable to see if it’s connected to the computer. Last try to find the site using Google in case you’re having...
Words: 343 - Pages: 2
...power switch allows normal OS shutdown unlike the back switch, which immediately cuts power. Second is the NLX, which is for low end personal computer, supports riser card which adds expansion slots. Third is the BTX which is compatible with all ATX functions but is designed for better airflow and cooling. By having an intake vent at the front and an exhaust vent on the back along with having the CPU and memory modules installed parallel to the direction of the airflow, the BTX achieves its cooling functions. Communication buses are also explained. They are copper tracing on the bottom of the mother board and they make up the bus system. Often described as highways. Buses connect to various components and allows power and data between the CPU, Hard Drive, key board, mouse, USB devices, sound cards and any other components. System bus is the largest and fastest bus, it connects to the mother board and it carries data between the CPU and the mother board and vice versa. There are various connectors on a mother board one of them is the power connector known as the p1 connector. P1 has a 20 pin connector or a 24 pin connector. The 40 pin IDE, 34 pin Floppy drive connector, SATA connectors and the 50 or 68 pin SCSI otherwise known as Scuzzy. Today’s computers uses PCI, PCIX, PCIe(express) and AGP expansion slots to connect peripheral devices and system of buses.PCI is fast, PCIX is faster, PCIe is the newest, fastest...
Words: 647 - Pages: 3
...CIST 1122 Hardware Installation & Maintenance Final Exam Answers Follow Below Link to Download Tutorial https://homeworklance.com/downloads/cist-1122-hardware-installation-maintenance-final-exam-answers/ For More Information Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com 1. A HDMI cable is generally used for what computer functions? 2. Where does one go to verify correct hardware settings in a system? 3. What connectors from a power supply should be used with a graphics expansion card? 4. What MUST be performed when installing a Video card for use? 5. What expansion slots is characterized by having an x16 speed? 6. What types of Ethernet should be used if a technician has no choice but to run cable along fluorescent lighting arrays in a suspended ceiling? 7. What laptop accessories would MOST likely be used to support multiple expansion ports? 8. What connector types is used on a CAT5 cable? 9. What can be implemented on a WAP to ensure that only certain client machines can access it? 10. Secure web traffic uses what port? 11. What features can be configured with keyboards to assist users with disabilities? 12. What features makes logical processor cores appear as physical cores to the operating system? 13. What storage media would be used to build a cost-effective RAID 5 array? 14. A network consisting of numerous geographically dispersed networks that cover a large physical distance...
Words: 1196 - Pages: 5
...Widget Wonders is a worldwide leader in widgets. They are building a state-of-the-art facility to manufacture and distribute the next generation of widgets. SNHUConsulting has been retained to implement information technology on the expansion project. The new facility for Widget Wonders will be the main manufacturing and distribution center in the United States. The network in the distribution center will connect to the main network located at headquarters. The various departments in the distribution center, the number of employees, and the department needs are listed below. Sales: The 50 employees in this department require mobility to access company resources while visiting customers and presenting at sales meetings and conferences. Manufacturing: The 45 employees in this department require access to word processing and spreadsheet programs and the internet. Inventory Control: The 30 employees in this department require mobility and power to access database systems. Research and Development: The 20 employees in this department require graphics and computer-aided design (CAD) programs. MIS: The 5 employees in this department require additional processor and memory requirements to support administration tasks. As part of the expansion team, you will determine the hardware requirements for each department. Widget Wonders...
Words: 718 - Pages: 3
