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Submitted By jtravis
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All countries have their own specific beliefs and cultures. One of the things I learned in Sardegna was that even though the cultures from the different regions were similar, they were still different. Each province had a dialect different from each other. Since we have decided to extend our fast food hamburger franchise to include UAE (United Arab Emirates), Israel, Mexico and China we must first do some research on the culture, language, religious beliefs, and values of these new countries. The first thing I would research is the different cultures and how they will impact the business. Does their culture even allow for this type of food? In the articles that I researched, the countries that I will expand my franchise to will only have one major issue, which is the same issue in the United States. That issue is obesity. United Arab Emirates – With American fast food already being global I foresee no issues with the type of food prepared in my fast food chain expanding to the UAE. Since the 1980’s the Middle East has had American fast food chains. (Pulitzer Center, 2012) According to Shane McGinley “The UAE restaurant market is set to grow 30 percent to $780m in the next four years and will be dominated by American-style fast food brands, an industry expert have said.” (McGinley, 2011) Israel – Nathan Jeffay say “For two decades it has been flying the flag for American fast food in a sea of falafel shops and shwarma joints.” (Jeffay, 2010) He also states that several American fast food chains have already failed in Israel. So moving my franchise there would entail a complete change of the menu to exclude burgers and include falafels and pitas. Mexico – Opening a new franchise in Mexico should be successful as there are already that are many there. We have several fast food chains

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