...Case Analysis BBVA Compass, the 15th largest commercial bank in the U.S. in 2010 had to effectively utilize its limited budget to meet its strategic objectives using offline and online marketing mediums. Offline advertising mainly consisted of advertising through the traditional mediums such as newspapers, magazines, outdoor, television, radio and sponsor sporting events like NBA and other regional American football events in their most important markets. The primary reason for offline marketing was to connect with the bank’s customer base and build brand awareness and improve consideration among potential bank customers in the core markets such as the Sunbelt region. Online advertising on the other hand consisted of advertising on the internet through both search and display advertising on websites that generated traffic of users from the target market. The main goals of online advertising were to build online brand awareness and acquire new customers for various lines of business (such as new checking account customers.) Through historical data the company had evaluated that the life time value of new checking account (over 5 year period) was $800, hence the objective of the company was to minimize its customer acquisition cost, which the bank effectively managed to do using online advertising. The 2010 budget split between offline and online advertising budget was 79% and 21% respectively. Considering the rise of social media and digital technologies enablers, BBVA Compass...
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...Industry: Internet Staffing vs. Traditional Staffing Prepared By: Anthony Moy (amoy29@gmail.com) Jacquelyn Pope (easyon32@yahoo.com) Karishma Sajnani (ksajnani1@gmail.com) Koura Doumbia (kouradoumbia@yahoo.com) Roushan Chowdhury (roushanchowdhury@gmail.com) Twenika Huddleston (Twenika@yahoo.com) Prepared For: Professor Battino HRM594 STRATEGIC STAFFING KELLER GRADUATE SCHOOL OF MANAGEMENT November 10, 2014 Table of Contents Introduction 2-3 Approach 4 Focus 5 Recruiting Industry History 2 Strategic Staffing 2 Internet Staffing 2 Internet Staffing Methods 2 Traditional Staffing/Methods 2 Literature Review 2 Results/Recommendations 2 Conclusion 2 References 2 Introduction In today’s society, you will find that many organizations strive to discover the most efficient, effective way to successfully recruit the ideal candidate that’s a perfect fit within the workplace environment. This can be a daunting task within the Human Resources (HR) department should the appropriate factors not be well aligned with an organizations purpose. This research paper will explore the elements of internet staffing and traditional staffing. Some will argue that tradition staffing is the best method because it’s been proven to achieve great results within the business industry for many years. While others will argue that internet staffing can achieve the same results. However, through the use of technology this method has great...
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...The Recruiting Industry: Internet Staffing vs. Traditional Staffing The Recruiting Industry: Internet Staffing vs. Traditional Staffing Prepared By: Anthony Moy (amoy29@gmail.com) Jacquelyn Pope (easyon32@yahoo.com) Karishma Sajnani (ksajnani1@gmail.com) Koura Doumbia (kouradoumbia@yahoo.com) Roushan Chowdhury (roushanchowdhury@gmail.com) Twenika Huddleston (Twenika@yahoo.com) Prepared By: Anthony Moy (amoy29@gmail.com) Jacquelyn Pope (easyon32@yahoo.com) Karishma Sajnani (ksajnani1@gmail.com) Koura Doumbia (kouradoumbia@yahoo.com) Roushan Chowdhury (roushanchowdhury@gmail.com) Twenika Huddleston (Twenika@yahoo.com) Prepared For: Professor Battino HRM594 STRATEGIC STAFFING KELLER GRADUATE SCHOOL OF MANAGEMENT November 10, 2014 Prepared For: Professor Battino HRM594 STRATEGIC STAFFING KELLER GRADUATE SCHOOL OF MANAGEMENT November 10, 2014 Table of Contents Introduction 2 Approach 2 Focus 2 Recruiting Industry History 2 Strategic Staffing 2 Internet Staffing 2 Internet Staffing Methods 2 Traditional Staffing/Methods 2 Literature Review 2 Results/Recommendations 2 Conclusion 2 References 2 Introduction In today’s society, you will find that many organizations strive to discover the most efficient, effective way to successfully recruit the ideal candidate that’s a perfect fit within the workplace environment. This can be a daunting task within the Human Resources (HR) department should the appropriate factors...
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...professional gets a chance to work with market of Raw material, Purchasing, Production, and ,Distribution, Logistics, and market of Final Goods. Internet Staffing Methods vs. Traditional Methods HRM 594 Strategic Staffing Keller Graduate School (DeVry University) September 17th, 2013 We live in an era of technology that is changing the way the traditional workplace operates. Within the last two decades, dependence on technology as a means of conducting business has caused human resources to increase its recruiting functions from utilizing print media to posting vacancies on the Internet to attract prospects. Such practice improves the time it takes to hire a candidate, eliminates steps in screening and overall saves on costs that traditional method drained from a company’s budget. From the job seeker’s perspective, the hiring process is greatly enhanced. “In our fast moving society we no longer want to wait for Thursday's paper, which contains the appointments section, nor do we want to post our CVs in the mail the following day, then wait for weeks for a reply” (Online Recruitment Marketing Counsel, 2003). The use of the Internet means the entire world has access to a vast number of jobs. With the speed and capabilities of such methods, applications are instant and allow for submissions day or night. Using the Internet is not limited to posting the job and searching for candidates, it can also market the organization to highly desired candidates using social...
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...Recruitment Strategy or Method | External or Internal | Appropriateness for Health Care | Referrals from current employees. Employee referral is an internal recruitment method employed by organization to identify potential candidates from their existing employees' social network. An employee referral scheme encourages a company's existing employees to select and recruit the suitable candidates from their social networks. As a reward, the employer typically pays the referring employee a referral bonus. Recruiting candidates using employee referral is widely acknowledged as being the most cost effective and efficient recruitment method to recruit candidates and as such, employers of all sizes, across all industries are trying to increase the volume of recruits through this channel. Some organizations offer incentives to their employees for successful referrals. Employee referrals can be an effective recruitment tool, because employees have a good sense of what it takes to be a successful worker and member of the organization. Employees can essentially be used as an organization’s personal headhunters because they are often well-connected to qualified talent through their professional association. Employees referrals can save the company in recruitment expenditures. According to "Employee Referrals – Your Go To Strategy For 2014 " (2014),” Advanced programs result in referrals reaching nearly 50% of all hires and they can receive as many as 8 referrals for each open job....
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...Final Project Strategic Staffing at Chern’s: A Case Study Case Study Requirements: The assignment is to be only handed in via Moodle.. All questions regarding the assignment must be asked in the forum on Moodle. You may work in teams of 4 maximum. You are required to complete the Team Member Evaluation. IMPORTANT: All submissions will be ran through a plagiarism checker. Your role is an external staffing consultant hired by Chern’s. Your job is to conduct a strategic analysis of how it staffs its sales associate positions. Your final product will require you to combine each of the assignments into a cohesive report, including a table of contents and any necessary appendices. Format your report as a professional product that you would give to the organization. You are expected to document all resources using APA styling. This assignment has been modified from the original: Phillips, J., & Gully, S. M. (2012). Strategic staffing. Upper Saddle River, N.J: Pearson Prentice Hall. Chern’s is decentralized, which means that your report will be distributed to many store managers, many of whom are unfamiliar with staffing terminology and jargon. Write your report so that they understand and adopt your recommendations ad are committed to implementing the changes you’ve suggested you might want to keep a copy of the final report to show potential employers the type of strategic staffing work you are capable of performing. Read the Case Study before going any further. You will...
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...deadline and are imposed by their investors heavy fines which deduce the profit .therefore it is very essential to have a strategy that is rock solid and firm as concrete to establish a structure of recruitment management effectively hiring the right employees for the specific job .KIA applied policies that all major companies and industrialist based organization and other companies apply It had various steps which we will discuss below these steps insured, the correct people were recruited for task related to them specifically. this is an essential strategic planning method which returns effective results and satisfies employers as long as the apply it with the professional manner and with talented staff ‘’The basic purpose of recruiting is to ensure a sufficient pool of applicants from which the most qualified individuals may be selected’’( Donald L. Caruth, Gail D. Handlogten,( Donald L. Caruth, 1997. Staffing the Contemporary Organization: A Guide to...
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...How Has The Internet Changed The Recruiting Process? Dalisha Jordan Kaplan University GB520: Strategic Human Resource Management Abstract In recent years online recruiting has experienced rapid growth among organizations. While some still have a few concerns about what online recruiting entails and how it works, it has continued to be embraced. The recruiting process has changed over time and is now much different than many years before. This research paper will examine the question “How has the internet changed the recruiting process?” This paper takes a look into online recruiting and how online recruiting is put into action. Introduction Online recruitment methods are rapidly growing and being used by numerous organizations. To remain up to date with new trends, technology, and stay competitive organizations have left the more traditional recruiting methods to adopt the methods of online recruiting. Even with the skepticism that comes along with online recruiting, it still has a huge following among hiring professionals. This research paper examines the question “Has the internet changed the recruiting process?” The Internet as a Recruiting Method Recruitment is the process of selecting and hiring the most qualified individuals to fill an open position at an organization. “Given that an organization’s performance is a direct result of the individuals it employs, the specific strategies used and decisions made in the staffing process will directly impact on organization’s...
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...Chapter 1 - Why is staffing important? - Staffing for competitive advantage – employees affect the CA Staffing therefore plays a central role in creating and enhancing any organization’s competitive advantage - What is strategic staffing? Future-oriented and goal-directed ways, support business strategy and enhance organizational effectiveness. Into, thru, out. - Traditional staffing: reactive, no improvement; Strategic – aligned - Seven components of strategic staffing: workforce planning, sourcing, recruiting, selecting, acquiring, deploying, retaining - Primary staffing goal is to match the competencies, styles, values, and traits of job candidates with the requirements of the organization and its jobs. Chapter 2 - Resource-based view of the company - Focuses attention on the quality of the skills (more intelligent and flexible than their competitors; exhibit superior levels of cooperation and operation) of a company’s workforce at various levels, and on the quality of the motivational climate created by management. - Five Requirements of a Competitive Advantage: Resource must be valuable, rare, not easily imitated or replaced, company must be organized to exploit resource. - Competitive advantage – edge over rivals; no competition, no rivals. Give customers superior value for their money (quality, service, price) - Business strategy – how to compete? Cost leadership (operational excellence), differentiation (product innovation), specialization (customer intimacy)...
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...|[pic] |Syllabus | | |School of Business | | |MGT/431 Version 6 | | |Human Resource Management | | |Puerto Rico Campus | Copyright © 2009, 2008, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course focuses on the strategic role of human resource management, personnel planning and job analysis, personnel selection, performance appraisal, compensation, training, and development from the vantage point of the manager. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies...
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...Tanglewood Case 3 Keller Graduate School HR 594 Strategic Staffing The objective is to address the needs and the concerns of the organization to develop an effective method to recruiting. This method must be beneficial economically, as well as, productive in recruiting the best possible talent needed. A strategy must be developed along with a guide that will be shared by all locations and at all levels. In creating this method, different forms of recruiting will be employed to ensure that the target audience is reached effectively. Tanglewood has high turnover. This is a major concern for management. There is time, and money invested in to hire these employees. Training and maintaining is just as costly if there is a 50% chance of the employee leaving the company, just to start the process over again. One reason for this is because of the lack of consistence in how the managers in the different locations recruit their employees. The recruiting policies appear to be designed by the store managers with no solid structure. There must be a policy designed to recruit those individuals that will best fit the position as well as ensuring that the investment in training and maintaining pays off. Tanglewood use several different methods to recruit prospective employees. These methods are effective, but only if used properly to gain the wanted effect; which is ensuring the best candidates for the positions. The most used method used by Tanglewood is media advertisement. The use print...
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...Introduction to HRM * What Is Human Resource Management? * Process of managing human resources (human capital and intellectual assets) to achieve an organization’s objectives (Bohlander & Snell 2007) * Policies and practices involved in carrying out the “people” or human resource aspects of a management position, including recruiting, training, rewarding, and appraising (Dessler 2008) * Designing management systems to ensure that human talent is used effectively * and efficiently to accomplish organizational goals (Mathis & Jackson 2008) * Term HRM is used in two ways: * Generic approach: describes a body of management activities - seen as a new term for ‘personnel management’ * Distinctive approach to the management of people: distinct from personnel management - a distinct philosophy * Organizational Assets: Physical, Financial, Intangible, Human * Old Myths about HRM Old Myths | New Realities | People go into HR because they like people. | HR departments are not designed to provide corporate therapy or as social health-and -happiness retreats. HR professionals must create the practices that make employees more competitive, not more comfortable. | Anyone can do HR. | HR activities are based on theory and research. HR professionals must master both theory and practice. | HR deals with the soft side of a business and is therefore not accountable. | The impact of HR practices on business results can and must be measured...
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...Staffing and Recruitment In times of increased competition, in which organisations must continuously learn and innovate, the human element becomes increasingly important in generating value for a company. In fact, the power of a company today is much more based on its intellectual asset than on other tangible equipments. For this reason, the organisation's decisions about recruitment and selection are central to its ability to survive, adapt and grow. Recruitment: The recruitment and selection process is essentially concerned with finding, assessing and engaging new employees who satisfy the human resource needs of an organisation at a minimum cost. In this context, recruitment can be defined as the process of generating a pool of capable people to apply for employment to an organisation. When recruiting applicants for a an organisation, managers commonly pass through different stages. The first stage in a staffing process is to establish the criteria for selecting a new employee. The establishment of this criteria can adopt both a job/task focus (job analysis) and a competencies/role focus (role profiling). Job analysis identifies the behaviours necessary for adequate job performance by using critical tools, such as job description, person specification, in order to identify essential and desirable characteristics and, finally, terms and conditions of employment. Role profiling refers to fundamental characteristics of an individual that may be causally related to superior performance...
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...it will be available in the Testing Lab from 7:00 a.m. on September 29th to 11:59 p.m. on September 30th. Upon completion of the test you will be able to view your scores. Chapter 1 – 5 T/F and 11 M/C Should strategic staffing systems be aligned with a firm’s business strategy? In what ways does staffing influence organizational performance? Is reducing the turnover rate of high performers a staffing process goal? Define talent management. Is it more important to fill jobs quickly or is it better to fill jobs efficiently at minimum expense? Should firms select only those candidates who already possess the skills that are necessary to be quickly and cheaply trained by the firm? How does employer branding create a favorable image in desired applicants’ minds? Would you classify number of qualified applicants as a staffing process or outcome goal? Define recruiting, performance management and deployment. When a firm determines it will need to hire 50 new customer service representatives within the next three months, what type of modeling has it engaged in? What term defines the process of putting together an attractive job offer and negotiating the offer with a candidate? Under what circumstances does a company “churn” employees? What are staffing outcome goals? How does a company create competitive advantage? What does an employer...
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...It is important for you to understand the relationship between the business strategy and the recruitment and selection strategies. Having appropriate alignment and clear goals helps to ensure that a business is recruiting and selecting the right candidates. It is also important that you examine the importance of a diverse and inclusive workforce in today's global economy. This includes diversity in the recruitment and selection strategies. Resources Required Week Six e-mail from Traci and Week Six client communications Includes organizational goals Includes a workforce plan that ensures proper staffing for the next 5 years in alignment with organizational goals and objectives Includes workforce diversity objectives Includes organizational branding Includes methods for screening candidatesInterview methods Testing procedures Interview process considerations Includes methods for...
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