...변화하는 시장을 선도하며 고객의 기대를 뛰어넘는 새로운 가치를 지속적으로 창출하며 활력과 즐거움을 제공하는 기업으로 거듭나기 위해 최선을 다할 것입니다. 2011 영업보고서 Chairman’s Message 세계적인 자동차 메이커이자 모범적인 기업시민으로서 지속가능한 성장을 이루어 나가겠습니다. 06 Kia motors Chairman’s message 지난 2011년은 현대자동차 그룹의 위상을 더욱 공고히 하는 매우 의미있는 한 해였습니다. 현대 기아차는 세계 시 장에서 5대 자동차 메이커로서의 위상을 더욱 확고히 하였습니다. 그러나 2012년은 유럽 재정위기와 세계 경기 침체로 인해 자동차 산업의 성장세는 둔화되고, 업체간 경쟁은 더욱 치열해 질 것으로 예상됩니다. 따라서, 올해는 보다 내실 있는 경영활동을 통해 글로벌 일류 기업으로 도약하기 위한 기반을 다지고자 합니다. 이 를 위해서 그 동안 꾸준히 추진해 온 품질경영을 더욱 강화해야 하며, 이를 통해 고객에게 만족과 감동을 주는 품질 의 고급화에 더욱 주력해 나갈 것입니다. 아울러, 현대자동차 그룹은 소외된 계층을 보살피는 사회공헌과 협력업체와 공생발전을 위한 활동을 더욱 강화하 여, 국가 경제와 사회발전에 공헌하는 모범적인 기업이 되도록 최선의 노력을 다할 것 입니다. 또한, 우리 기아자동차는 금년 한해 사업목표 달성과 함께, 미래를 대비하는 마음으로 중장기전략인 “기아비전 2016”을 수립하였으며, 차질없이 진행해 나갈 것입니다. 기아자동차는 위기를 기회로 만드는 불굴의 도전정신과 무한한 잠재력이 있습니다. 미래를 향한 꿈과 열정으로 모 든 임직원이 한마음 한 뜻으로 다시 한번 도약하는 뜻깊은 한 해를 만들어 나가겠습니다. 감사합니다. 회장 정몽구 07 2011 영업보고서 Vice Chairman’s Message 존경하는 주주 여러분 제68기 정기 주주총회를 맞아 지난 한 해 동안 기아자동차에 성원을 아끼지 않으신 주주 여 러분께 진심으로 감사의 말씀을 드립니다. 주주 여러분! 2011년은 일본 대지진, 아중동 민주화 시위, 유럽발 경제 위기 등 유난히 큰 사건 사고가 많았던 한 해 였으며, 이로 인해 글로벌 경제는 한치 앞을 내다보기 어려운 상황들이 계속되었습니다. 하지만 기아자동차는 어려운 상황을 슬기롭게 극복하고 다시 한번 사상 최고의 성과를 달성 하였습니다. 2년 연속 무파업을 달성한 가운데, 국내 및 해외시장에서 248만대를 판매하여 전년대비 19% 의 고성장을 이루며 2010년에 이어 다시 한번 세계 10대 자동차 메이커 반열에 우뚝 섰습니 08 Kia motors ViCe Chairman’s message ‘기아비전 2016’을 중심으로 고객중심 경영 강화, 글로벌 사업구조 고도화, 지속성장 기반 확충 등을 통해 보다 큰 성장을 이루겠습니다. 다. 이익 면에 있어서도 3조원을 돌파하며 사상 최고의 영업이익 을 달성하였으며, 주가는 전년대비...
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...Executive Summary This report would provide a thorough application of Accounting Information System concepts, accompanied with thorough findings on Kia Motors, South Korea’s second largest automobile manufacturer. The findings were based on mainly secondary data through research obtained from web-based sources such as online articles, analyst reports, financial reports, academic journals and academic databases. The report aims to present the detailed findings of Kia Motors and the fraud that occurred in 2002 through a Balanced Scorecard (“BSC”), Document Flowchart Diagram (“DFD”), as well as the facts and role of the accountant, Cecile Campbell in the fraud committed on Kia Motors in 2002. The report consists of mainly three components. Firstly, a BSC that was developed using Kia Motors’ mission, vision and strategies that were identified and inferred from online research and Kia Motors’ financial statements and sustainability reports. Key information that was included in the BSC were Kia Motors’ performance and risk-based goals, initiatives, measures and their performance target. Secondly, a DFD was created to reflect one of Kia Motors’ key operations. The diagram that was drawn up was based on Kia Motors’ expenditure cycle. It showcased a detailed description of the relevant source documents involved, as well as their flow throughout the business process. The report further highlighted the key internal control strengths, the risk of material misstatements they serve...
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...Use proper citation for books, articles, Internet, and company manual sources. * Produce your answer using Microsoft Word, Times New Roman font style, 12 font size, double spacing, 1.5 inch right and left margins and 1 inch top and bottom margins. * Leave ample spaces for general tutor comments at the end of each question. * Check for spelling and grammar before you submit. * This is individual assignment. Therefore, work independently. Although discussing on the items with classmates is highly appreciated, it is strictly forbidden to provide the same answers. Submitting the same TMA responses with different names is violation of the School’s practices. Thus, they are graded zero. Part I. Case Study on Human Resources Recruitment Hypothetical Case: Recruiting at CBE Let’s assume that, as economic conditions became more demanding for some employers to recruit people for jobs. One firm, Commercial Bank of Ethiopia (CBE), added a large number of jobs across all regions of Ethiopia. As a result of its expansion, again, let’s assume that CBE ultimately added 15 million new customers over the last few years. As the firm sought recruits to fill its nationwide workforce, assume that more than 10,000 individuals applied for a myriad of the jobs added to the scope of CBE’s recruiting. A limited time frame for applications...
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...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
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...To find the best cars for families, the editors of Kelley Blue Book, together with families and tested a variety of vehicles. Their examination included minivans to limousines within the United States.After the exam were named two Chevrolet vehicles among the top 12 Best Family Cars 2017 recommended to the Kelley Blue Book list - Chevrolet midsize SUV the Traverse. 2017 Chevrolet Traverse Front View 2017 Chevrolet Traverse - exterior and interior design According to Chevrolet's director of marketing, Russ Clark, she purposefully designed the 2017 Chevrolet Traverse to provide useful family-friendly features. He said that it is nice that the interviewed customers and Kelley Blue Book agree. The nominees in the examination were selected for the customers comfort, safety, space for child seats, driving behavior as well as a variety of other family-friendly amenities. The expert editors from Kelley Blue Book began with 21 of the top-ranked vehicles in their expert reviews in a variety of categories for family-friendly features suitable. Next, they received help from several families to test the vehicles as well as possible. After that, the editorial made note of the feedback and results to ultimately select the winners. The 2017 Chevrolet Traverse is filled with a variety of family-friendly features. It offers families plenty of space while still obtain able a car atmosphere. It also provides specific entertainment features for families, seat configurations, which are flexible...
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...Experience Que: Match the following sphere 1. Public Sphere 2. Social Sphere 3. Trival Sphere 4. Psychological Sphere With the examples. a. Charmin pop-up dacilities b. Nike’s “Just do it” c. Louis Vuitton Bags d. Walmart Shopycat a. 1+a, 2+d, 3+c, 4+b b. 1+a, 2+b, 3+c, 4+d c. 1+d, 2+c, 3+b, 4+a d. 1+c, 2+b, 3+a, 4+d Article 46: Creative That Cracks the code Match the following codes----- 1. A new social movement 2. Ads that “go native” 3. Just Enough Humor 4. The Ad as a game 5. Collaborating with the Crowd 6. Variations on the Meme ---- with the organization that correctly references it. a) Wonderful Pistachios b) OREO Cookies c) COCA-COLA China d) KIA Motors America e) Target and Neiman Marcus f) Marks and Spencer a. 1+a, 2+b, 3+c, 4+d, 5+e, 6+f b. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a c. 1+b, 2+d, 3+c, 4+e, 5+a, 6+f d. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a e. None is correctly matched Article 47: The Rise of Experiential Marketing Which quote is MISMATCHED with the person who expressed it? a. Brian Martin -“An experience’ has much more important than an ‘exposure’” b. Lenderman- “Experiential marketing lessens the distance between the consumer and the brand” c. Rick Condos – “We always used to have to push messages out and we used to tell stories. We still tell stories, but now we ask our consumers to be a part of those stories.” d. Jon Hayes – “There are...
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...Using sports marketing to engage with consumers: A Kia Motors case study Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed in one country have become increasingly attractive in other parts of the world. However, entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brand profile. This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia , a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become more well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition...
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...This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition and plans for growth in the European market. Developing brand identity To support this growth plan, Kia has to develop its brand identity. In the past Kia has competed mainly on price, using a competitive pricing strategy. The challenge for Kia has been to increase awareness of its brand within European markets. Alongside this it has created positive perceptions of its products through high profile sponsorship deals. It wants consumers to view the brand as a...
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...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align...
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...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
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...What you don't include on your resume can be as important as what you do include. Here are 10 things you should leave off: 1. An objective. Resume objectives never help and often hurt. Not only do they feel outdated at this point, but they're all about what you want, rather than what this stage of the hiring process is all about--what the employer wants. Your resume should be about showing your experience, skills, and accomplishments. If you want to talk about how this particular position is the perfect next step in your career, use the cover letter for that. 2. Short-term jobs. Short-term jobs raise red flags for hiring managers, who will wonder if you were fired, couldn't do the work, or had trouble getting along with co-workers. Plus, a few months on a job won't typically be useful in showing any real accomplishments or advancement anyway. One exception to this rule is if the job was short-term because it was designed that way, like contract work or, say, working on a political campaign. Those won't raise the sorts of questions above, because you'll have an explanation that doesn't reflect on you poorly. 3. A functional format. Functional resumes (which list skills and abilities without including a chronological job history) are widely hated by employers, since they easily mask limited work experience or significant work gaps and make it difficult to understand a candidate's career progression. For most hiring managers, these resumes are an immediate red flag that you...
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...By: Human Resource Management Foundations – HRM500 October 26, 2013 The manufacturing company that I work for has decided to invest in a new material resource planning (MRP) system. The system is very sophisticated and would improve efficiency by automating work planning needs for resources, ordering materials, and scheduling work on the shop floor. Basically if the company transforms any input or materials within the new system it will ultimately eliminate shortages, over stocking, job delays and of course high expediting cost and gain control over the intensity of the shop. In order for the company to maintain its success in manufacturing productivity, it is my job as the HR manager to hire qualified individuals with minimal technical skills designed to meet the company’s needs. Also individuals who have obtained certain qualities in particular with the training and experience needed. Keeping in mind the many challenges which may approach in hiring individuals, I will be addressing skill deficiencies based on job analysis and job design to determine the kind of individuals the company needs. In progression, I will go through the recruiting and selecting process to seek potential employees. Both processes generally will allow me the best opportunity to basically identify with the necessary skills, knowledge, abilities and other characteristics that are required by individuals to...
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...Recruitment Findings: For the recruitment of Pipelaying fitter, Towngas is recruiting them by using external recruitment - Public Employment Agency. Normally, it recruits labor through advertising and referrals by Labour Department and Construction Industry Council to be aimed at less-educated workers like South Asian ethnic groups or restructuring industry like fishers. For the recruitment of Customer Service Officer, Towngas is using internal recruitment by referrals. It promotes a rewarding system that any employees who refer each appropriate candidate can have $500 bonus. Towngas is also using External Recruitment by Public Employment Agency to recruit. Advertisement will be posted through Labour Department and candidates may also be referred by Employees Retraining Board. Evaluation 1. Not effective enough to hire the suitable person to fill in Pipelaying fitter With toilsome job features and a long working time, Towngas find it difficult in recruiting labor, especially teenagers. However, the potential of less-educated workers are limited and their turnover rate is relatively high as they can change the job easily without spending a long time on learning a skill. Focusing on development of younger workers can help building up a strong commitment and reducing turnover rate. Hence, huge cost can be decreased in a long term. 2. Insufficient channel for recruiting customer service officers As a front-line officer has to work under high-pressure with a long working...
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...Public Speaking The Importance of Public Speaking Even if you don't need to make regular presentations in front of a group, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities. For example, you might have to talk about your organization at a conference, make a speech after accepting an award, or teach a class to new recruits. Public speaking also includes online presentations or talks; for instance, when training a virtual team, or when speaking to a group of customers in an online meeting. Good public speaking skills are important in other areas of your life, as well. You might be asked to make a speech at a friend's wedding, give a eulogy for a loved one, or inspire a group of volunteers at a charity event. In short, being a good public speaker can enhance your reputation, boost your self-confidence , and open up countless opportunities. However, while good public speaking skills can open doors, poor speaking skills can close them. For example, your boss might decide against promoting you after sitting through a poorly-delivered presentation. You might lose a valuable new contract by failing to connect with a prospect during a sales pitch. Or you could make a poor impression with your new team, because you trip over your words and don't look people in the eye. Make sure that you learn how to speak well! Plan Appropriately First, make sure that you plan your communication appropriately. Use...
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...Judy Anderson was assigned as a recruiter for South Illinois Electric Company (SIE), a small supplier of natural gas and electricity for Cairo, Illinois, and the surrounding area. The company had been expanded rapidly, and this growth was expected to continue. In January 2009, SIE purchased the utilities system serving neighboring Mitchell County. This expansion concerned Judy. The company workforce had increased by 30 percent the previous year, and Judy had struggled to recruit enough qualified job applicants. She knew that new expansion would intensify the problem. Judy is particularly concerned about meter readers. The tasks required in meter reading are relatively simple. A person drives to homes served by the company, finds the gas or electric meter, and records its current reading. If the meter has been tampered with, it is reported. Otherwise, no decision-making of any consequence is associated with the job. The reader performs no calculations. The pay was $8 per hour, which was high for unskilled work in the area. Even so, Judy had been having considerable difficulty keeping the 37 meter reader positions filled. Judy was thinking about how to attract more job applicants when she received a call from the human resource director, Sam McCord. “Judy,” Sam said, “I’m unhappy with the job specification calling for only a high school education for meter readers. In planning for the future, we need better-educated people in the company. I’ve decided to...
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