...change • New Products flooding the markets, structural cyclical industry change challenges the limits of firm’s expertise and its traditional form of organization. • Kevin Winston, RSM Manages Boston Office and maintain high level of sales. • Created Key Account Team (KAT) to increase sales of specialized, higher margin products. • Challenges the core values of the organization- such as salesperson’s control of his/her customer base and the appropriateness of product specialization. • RSM struggles in top down management edict which consists of a new performance management system. Objectives • To provide a context to study how changes in the competitive environment of an organization-industry, customers, other firms- can necessitate changes in the design of an organization. • To provide an exercise in which readers can learn to think through and balance the consequences – advantages and disadvantages – of introducing organizational change into a well –established group. • To provide an illustration and grounds for discussion about how changes in one work group require the participation of – and have consequences for – other segments within the hierarchical structure. Objectives • To provide a framework – the one presented through the eyes of the protagonist- in which the reader/ student has to consider the tradeoffs between a number of important management priorities: in this instance, performance management, compensation, regional sales, firm profit...
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...and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification Elizabeth Fairchild announced in a Memo to all employees – do to the rapid changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. The company’s success with depend on if the company leads the way in creativity and innovation. (University of Phoenix, 2010, pg 2) The company has an opportunity to reorganize the organization to put the company on track with innovative and creative changes. “The individual level managers need to do all they can to facilitate the learning of new skills, norms and values so that individuals can increase their own...
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...States rapidly. The growth has been attributed to Ceres hands-on work ethic and approach in handling clients and suppliers. The company has been very aggressive in involving the client in the development of company products and in nurturing their produce in the farms. A coordinated management team and dedicated work force has also contributed greatly in building the company and enabling it reach the far it has done. This is due to the fact that most staff members share in the vision of the company, the company’s policy of rewarding results and the training program for staff members that give them the opportunity to understand the benefits of organic farming over genetically modified foods. 2. COMPARISON OF STOCK TO COMPANY PERFORMANCE. 3. COMPARISON SALES GROWTH TO INVENTORY AND ACCOUNTS RECEIVABLE. In the last financial year, though not conclusive, preliminary reports indicate that the company managed to generate $42.6 Million compared to the previous year where it generated $35.1 Million reporting an increase of 2.6 percent. Growth in revenue rose by 70% and profits rose by 25%. 4. MARKETING. Vice President of Marketing Annette brought significant experience to Ceres. She continues to work with Wydown to improve retail channels by aggressively opening new accounts and partnering with independent organic farms, which included developing exclusive supplier relationships. In an...
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...in most of the question, so use in any other case as well. Please include reference where needed, however no requirement on the number of reference.) Activity 1 A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided Dairy Sales Year | Units sold | Sales value | Average unit Value | Average unit profit | 2007 | 135 | $1,300.75 | $9.64 | $5.78 | 2008 | 98 | $988.82 | $10.09 | $5.05 | 2009 | 80 | $897.58 | $11.22 | $4.82 | 2010 | 48 | $803.3 | $16.74 | $7.03 | 2011 | 37 | $421.8 | $11.4 | $4.21 | Percentage diary Sales by customer age group Age group | 2007 | 2008 | 2009 | 2010 | 2011 | <30 | 32% | 29% | 16% | 11% | 6% | 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research conducted by the organisation itself, in this case is the percentage diary sales by customer age group. In additional, information from research organisations will be needed to identify marketing opportunities. Further information can be get from research organisations including comparative...
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...dedicated to increasing success. To maintain the growth and profitability of the Briggs and Stratton Corporation, two products that I would like to add to the line of engines that the company produces is a lawnmower engine that can be interchanged into a generator and Gas Off, a new product that removes the gas smell from hands and clothes. Briggs and Stratton is the world’s largest producer of gasoline engines. Therefore, introducing a mower engine that can be converted into a generator would add on to their innovative ideas. Consumers would be able to have one have a mower to cut grass as well as a generator when electricity is loss due to weather or for outdoor use. This product would also do well globally. The second product, Gas off, also would do well globally because almost everyone has spilled gas on themselves or clothes. To have a product that will erase the smell would be beneficial as well. The other benefit of Gas-off is that it will be available in wipes and liquid as well. The consumer will also be able to purchase the product in many different store chains. Whenever a new product is being introduced, there are important steps that need to be taken in order to see of the products will be accepted. For instance, it is important to know if there is a need for products that are being introduced. Secondly, is there as place for the product in the global market. The three methods that I used to identify my target market are focus groups, feedback or surveys...
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...plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30,000 restaurants worldwide. McDonald’s utilized an intense, rapid expansion into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures. With the majority of international restaurants stemming from franchising agreements, McDonald’s management relied on this method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to contribute heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a tight grasp on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies on domestic based logic and attitudes and transfers them to their international outlets and restaurants. In order to control its overseas operation, McDonald’s uses a combination of two approaches. The majority of control would fall under the rules approach, meaning that control lies with headquarters creating procedures and policies for the subsidiaries to follow. However, there is also a little of the cultural...
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... 81 Zidan street MAtbaa – DAr elsalam To develop my experience, background and interpersonal skills, and more specifically, to enhance my knowledge and experience in the different areas which related to my career. Experience November 2005 - till date Bank of Alexandria-Intesa Sanpaolo Group Feb 2008 till date Product Development & Marketing Associete ( Assets product manager ) – Retail Banking 1. Enhance existing financial products to keep its sales at acceptable levels 2. Use innovative techneques in designing products to enhance bank image 3. Identify revenue opportunities to add to bank 4. Study market segments and explore the possibilities of introducing new scheme to special segments to increase market penetration 5. Monitor performance of the products/ services by tracking performance closely 6. Work with communications to develop media plan 7. Develop products to achieve the desired sales levels Achievements 8. Managing the second largest Retail Assets Portfolio in Egypt with total receivables of € 1 Billion 9. Revamping products credit policies as well as introducing new product programs catering for A-C segments and self employed categories 10. Market Segmentation and Identification of untapped opportunities maximizing market share 11. Building up in collaboration with credit and operations functions Strong business backbone and up - scaled processing capacity for business centralization. Business Flow Management System ...
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...was similar to mass customization in manufacturing. 2. The experience concept provided a unique dining event that included a unique visual and sound experience which was not duplicated anywhere else in the world as the staff of Hard Rock café served customers with enthusiasm and showed passion for rock music. 3. Special consideration was given to the supply chain management for the restaurant and its accompanying retail store by introducing collectible merchandise of various artist such as Kurt Cobain, Jon Bon Jovi, and Green Day etc and sshowcasing its collection of rock and roll memorabilia. It also introduced location specific merchandise, such as tees, apparels and fashion merchandise which contributed to 48% of café sales. 4. Special preferences was given to menus for local taste and introducing new international food items into its menu by taking reviews from customers about the new food item. They would also asked customers to rate the food from a scale of 1-7, if the rating of new food item was high then it was added to the menu. For instance, in European countries such as London, whichstill had fear of mad cow disease. Hard Rock café focused more on fish and lobster compared to its traditional hamburger and beef. 5. Finding new market throughout the world...
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...I. Market analysis 1. Product overview Beauté Parfaite is a product line of Vietnam, built to develop and exploit the market for male cosmetics. This is a unique product line serving male clients. With the company’s experience, Beauté Parfaite is high quality product line, in accordance with Vietnam’s consumer style. The product includes body lotion, facial cleanser, perfume and wax. With an average price level, Beauté Parfaite aims at customers who are students. Some features of the product: - Form: The product is designed with two main colors: blue and white, in order to make a strong impression to the customer on the first sight. - Location: The showroom of Beauté Parfaite is located at Chua Boc Street because it is near many universities and the central of Hanoi. - We commit to use 100% natural resources and no chemicals in manufacturing. - The product is suitable for much type of skin. - Our high-qualified staff can give reasonable advice to customers. - We also have program that is to collect cans for recycling. 2. Market analysis 2.1. Cosmetics industry environment in Vietnam The cosmetics market for men in Vietnam has recorded good growth in current value terms in 2012, as the usage and penetration of such products has increased. The Vietnamese people are exposed to international beauty trends through media and travelling, which has increased their knowledge on the use of cosmetics and towards the end of the review period. New launches illustrate the efforts...
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...Management Occupations: Advertising, Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35. Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare. In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining...
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...philosophy and specific numerical targets and announces the target of "double eco- efficiency." The growth of stakeholders concerned with environmental issues is clear: consumers are expressing increasing concern, companies are being rated according to environmental measures and SRIs (Socially Responsible Investments) have appeared. In addition, many nations are introducing environmental taxes and schemes for CO2 emission rights. From now, environmental policy will become increasingly important in economic terms. To realize the development of a sustainable economy, Sony thinks it is necessary to combine ecology and economy together in management policy. The degree to which such a concept is reflected in company policy will have an effect on mid/long-term corporate value. The "Environmental Vision Towards Sustainability" works from the highest concept to the most specific targets to realize a sustainable society. 1. VISION Sony recognizes that global environmental improvement is the most important issue for humanity in the 21st century. Sony aims, through continuous technological innovation and new business initiatives, to contribute positively to the natural environment and the dreams of future generations. Recognizing the utmost importance of our natural life-support systems, sustainable economic development is the top business priority for the Sony Group. Sustainable economic development means utilizing our environmental resources in a manner that will...
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...2) Task Analysis * 3) Individual Analysis * Step 2: Identify priorities and important * Step 3: Design Phase of training and development * Step 4: Implementation * Summary Part B) Identify and compare the costs and benefits that introducing a coaching system would involve * Cost * Benefits * Benefit 1: Recruitment and retention * Benefit 2: Continue Learning * Benefit 3: Several Skill Acquisition Part C) Identify KPIs that they should expect to achieve through the implementation process Part D) Identify the key stakeholders that will need to be involved in the process and how their support can be built. Part E) Case Study Example – ASDA Recommendations and conclusion EXECUTIVE SUMMARY High performance and contemporary company need to acquire a much broader set of skills if they are to survive in the world of modern business. The pace of change is unpredictable fast, partly driven by the advances in information technology and the pervading influence of globalisation – has become relentless. The complexity of work has increased while career paths have become less obvious due to the flattening of organisational structures. Managers and executives have continually to acquire new skills, be it in IT or organisational strategy. The traditional method of one-off instruction designed to equip an individual with enough knowledge to last a lifetime has been replaced by the concept of lifelong learning. It is not surprising that individuals...
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...Profile of the organization: The founder of this restaurant is Originally from New Delhi, India, Narender Kumar Behl started his career in 1979 as Leading Hotels Indian Tourism Development Corporation in New Delhi, Ashoka Hotel Oberoi Hotel Chains, Hotel Janpath, Hotel Siddharth are some examples where it has chosen to work. It was the best class cuisine in the entire Middle East, while in the Oberoi hotels. In 1988, Narender moved to Australia to become the head of Radisson Hotel Melbourne. Later he joined the staff of the Hotel Carlton Crest in Melbourne finish serving gourmet Indian flavors. Never thirst Narender Kumar Behl Bombay Club Restaurant was founded in 1994 and has more than a restaurant. He is supported by his wife Reeta Behl, son Abhishek Behl and a well trained team. Bombay Club Restaurant has become synonymous with the best Indian food has become. Since 1994 guests Bombay Club restaurant lit up the color and flavor of Indian culture. Tucked away but worth seeking, The Indian Restaurant Bombay Club is a haven for curry addict, offering the best of North Indian cuisine. Chef, skillful combination of spices and ingredients of your choice Narender Kumar Behl will make your mouth tingling leave. The flavors are well balanced and all the ingredients are fresh and of the highest quality. Managed innovation process: In the days of the Bombay Club restaurant was in a different place, a former restaurant he was like all the facilities in the former restaurant. Previously...
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...founded in 1982 in Waltham Massachusetts and was involved in manufacturing of computer storage media like floppy disks as well as various other product mixes. Presently the company is facing turbulent times because of the inability to keep up with highly dynamic market and customer demands. There have been various reasons for breakdown in communication and teamwork. Bad management and autocratic style of leadership led to a decline of the company in regards to product innovation. At present, there is an urgent need for introducing a new innovative product in the market to make a comeback and an organizational change for a longer term. Conflicting performance metrics and Goal Incongruence Different performance metrics let to competitive efforts among different departments. Departments were concerned about their own goals at the expense of other teams. The system can achieve its goals more effectively and perform better when organizational goals are well aligned with the goals of different subunits. This organisation was ultimately working toward the same goal, but all the departments had different ideas and purposes. Manufacturing plants operated as individual profit centres and were evaluated on gross margin while Sales department was evaluated on revenue. Consequently, Sales, in order to meet their revenue goals, sold the products at any price they could without looking at the impact on margins. Organizational structure and Bad Management: The Mobile Division’s current...
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...Recently, in the last couple of years Best Snacks sales have declined, resulting in decreased stock prices, market share, and in second place in the industry. Contributing to these issues in the company is the lack of strong leadership, capable managers, and innovative work environment. Employee morale has suffered because staff does not feel encouraged to be creative or that their opinions are valued. By benchmarking other companies, Best Snacks can determine which strategies they can implement to continue their previous successful history. Best Snacks has the opportunity to reorganize their structure to promote innovative ideas, improve management skills, and realign the vision with a new organizational culture. There have been no product or service innovations in the past 5 years; instead, previously successful marketing methods have been improved or extended. For example, the most recent product information had new package sizes. Best snacks needs to remain competitive and an industry leader by researching, analyzing, and surveying today’s consumers in order to develop new products. The previous corporate security of sustainable market strength based on a track record of quality and brand-name recognition is no longer a prologue to the future. This is a new era of constant, rapid, and unpredictable change. Best Snacks need to develop new leading products and new marketing strategies that will boost sales, bring in new customers and allow the company to remain an...
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