...Consumerism History of Consumerism Consumerism is a social and economic order that encourages the purchase of goods and services in an elevated amount. Consumerism as an ideology first appeared in Western Europe roughly three hundred years ago. It gave a rise in consumer’s need and importance to the display of material items. It promoted economic progress, a rise in small shops, an increase in the growth of cities, and an incline in individualism. A shift in the market hit right before the Industrial Revolution. Capitalist development and the industrial revolution focused on infrastructure and production and manipulation of fossil fuels. In 1919 consumerism began to sweep over the American population when General Motors Acceptance Corporation (GMAC) was established. The General Motors Acceptance Corporation mission was to issue loans to customers who had purchased a vehicle. Americans started the notion of “Keeping up with the joneses” which is the idea that Americans compare themselves to their neighbors, defining each stance in socio-cultural inferiority. With this new need for status with possessions was thought to be the beginning of the American consumer culture. Soon after The Great Depression and World War broke out. When the war-ceased consumers went wild, credit cards issued first for convince took off quickly to show status through the products each individual had. Consumerism gathered strength in the United States through internal trade growing, expansion...
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