“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014).

In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social network” (Wikipedia, 2014). As said by Nielsen’s (2011), State of the Media: Social Media reports that 70% of social media users are engaged in online shopping (Nielsen, 2011).Consumers can access any site and get their needs fulfilled from any part of the world. Multi-national companies such as Apple, Samsung etc. have taken advantage of the growing