Marketing Vapor Products
Kimberlee Knudson
American Intercontinental University

Abstract
‘Vaping’ is a great alternative to smoking cigarettes. The prices can vary depending upon the model purchased, some as low as $25. Vapor juices come in a variety of different nicotine levels to suit every level of smoker, and in many cases, can even help a smoker quit. There are several different parts to a vapor setup including the Mod, Batteries, Coil, Atomizer and Juice. They can be promoted almost anywhere, and can be sold in most gas stations and convenience stores. Vapor products can also be purchased online in a wider variety of products. Purchasing them online will also have an effect on pricing. Online stores such as Amazon, may carry certain products for a lower price than a store, while some products may cost a bit more.

Marketing Vapor Products
Pricing
The prices on the various vapor accessories can vary greatly. Some of them, such as the vapor pens, can be priced as low as $25. Bigger mods can be priced higher due to the extra equipment necessary to maintain them. Batteries, coils and atomizers all play a part when it comes to pricing vapor mods, and each component has its own individual price as well. Most vapor mods require several separate pieces in order to make them work. Certain ones may require you to buy the batteries separately. Batteries may seem cheap to purchase, but occasionally the customer might have to purchase four or five at a time and may spend anywhere from $10 to $60 depending upon what kind of battery it is, how many are needed to run the vape and how long each individual battery lasts. All vapor mods also require atomizers in order to work. The Atomizer is another crucial piece to a vapor mod. Without the Atomizer, there would be nowhere to fill up with the juice. Inside the Atomizer, there is something called a Coil. Most coils are made with cotton and allows your vapor juice to soak into it, allowing you to smoke it a little more slowly. Some coils are made of different elements, such as nickel, allowing you to burn it at higher temperatures, allowing you to taste it better. The last main component of a vapor setup is the Juice. Juice can come in a variety of Milligrams (mg) of Nicotine, ranging from 0 to 18. There are also hundreds of different juice flavors to offer to every customer. Some people even mix different juices to make their own custom flavors.
Product
Vapor products are sold in almost every gas station and tobacco store across the country. Tobacco stores make a great place to sell them, because when people go in to buy tobacco products, they have a better chance at seeing the vapor products and buying them. Many malls also have shops that may sell vapor products, especially the juice. Vape Shops are the best place to purchase vapor products. Customers can try out any product before they purchase it to make sure it works. Everyone can also sample hundreds of juices until that customer finds one that they think tastes the best. Online is the best place to go if the person doesn’t want to go to the store. People can buy any part or juice for their vapor mod online, although the price varies a little bit more due to shipping and handling, among various other fees.
Promotion
There are many different ways that vapor distributors promote their product. Some places run television advertisements. The television advertisements enable distributors to reach a vast customer base quickly since almost every home in America owns at least one television set. Another way companies advertise is with flyers. Flyers are a simple way to reach out to customers. They can be placed almost anywhere people frequently go, allowing more people to see them, and usually contain simple information about the business, such as phone number, address and hours of operation, as well as the many different kinds of products they offer. Social Media outlets, such as Facebook, Twitter and LinkedIn are more great ways for the vapor company to promote their products. With millions of people signing on to social media websites every day, the internet makes up a vast customer base..
Place
Vapor products are sold in almost every gas station and tobacco store across the country. Tobacco stores make a great place to sell them, because when people go in to buy tobacco products, they have a better chance at seeing the vapor products and buying them. Many malls also have shops that may sell vapor products, especially the juice. Vape Shops are the best place to purchase vapor products. Customers can try out any product before they purchase it to make sure it works. Everyone can also sample hundreds of juices until that customer finds one that they think tastes the best. Online is the best place to go if the person doesn’t want to go to the store. People can buy any part or juice for their vapor mod online, although the price varies a little bit more due to shipping and handling, among various other fees.