...Secure Business Intelligence on Apple ® Mobile Devices MicroStrategy Mobile for iPhone and iPad MOBILE INTELLIGENCE Copyright Information All Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved. TRAdeMARk InfoRMATIon MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i evaluation edition, MicroStrategy 7i olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy distribution Services, MicroStrategy MultiSource option, MicroStrategy Command Manager, MicroStrategy enterprise Manager, MicroStrategy object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy email delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy evaluation edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI developer kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy desktop, MicroStrategy desktop Analyst, MicroStrategy desktop designer, MicroStrategy eCRM 7, MicroStrategy education, MicroStrategy eTrainer, MicroStrategy executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal edition, MicroStrategy MdX Adapter, MicroStrategy narrowcast Server, MicroStrategy...
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...HOW TO ENHANCE CONSUMERS DOWNLOAD PAID APPLICATIONS How to Enhance Consumers Download Paid Applications: Consumers’ Preference And Need Jana Katzenberger, Marc Matthias, Nguyen Thi Phuong Thuy, Nguyen Viet Tu, Tu Chia Chun National Kaohsiung First University of Science and Technology Abstract Mobile Commerce, also known as M-Commerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a smartphone, or other emerging mobile equipment such as dashtop mobile devices. With the growth in usage of Internet-enabled mobile phone, the foundations for mobile commerce are now in place. We know that mobile will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. In this paper, the participants were fifty students from National Kaohsiung First University of Science and Technology, there were twelve questions in this survey, including attitude toward usage of smartphones, habit of...
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...Abstract Over the past ten years, some refer to as the American lost decade; few companies have been able to grow amide political, economic and financial instability as Apple. Apple, what was once considered a memory of times gone by has transformed itself and is on the verge of becoming the modern day David and Goliath. Today, Apple is a prominent provider of hardware and software, including Macintosh computer, the iPod digital media player, and the iPhone. With the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010 Apple set itself apart with innovative design and has extended this differentiation throughout its entire product offering. Apple PCs are popular with consumers, students/educators, and creative professionals. Apple is also the largest vendor of portable digital music players globally with 70%+ market share. It is the largest vendor of legal digital music downloads globally. Following its entry into the smartphone business only 3 years ago, the iPhone already represents 1/3 of Apple's revenues and more than 1/2 of gross profits. Apple's products are available online, in its own retail stores, through its direct-sales force, and through third-party resellers. Apple is headquartered in Cupertino, CA and has approximately 34,300 full-time employees. Apple Financial Analysis The Company and its History On April 1, 1976, the Apple computer was born. Steven Wozniak and Steven Jobs had been friends through out high school. They had both been extremely...
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...MARKETING STRATEGY AND ANALYSIS OF APPL COMPANY IN IPhones Vision and Mission Statement Apple, Inc.’s Vision Apple, Inc.’s vision is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Various Management Objectives at many different Levels Apple, Inc.’s Business Strategy and Goals The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products...
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...economy, where would we be without a laptop or computer? It would almost be like you were living in the dark ages. While laptops and computers are convenient to have, Apple has come out with a new and revolutionary product that changes everything. It’s called the iPad. Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California (Bellis). The Apple iPad was announced on January 27, 2010 with retail availability commencing in April and systematically growing in markets throughout 2010. The iPad is twice the size of the iPhone with the same capabilities of any other laptop computer, but still smaller, making it more convenient to carry with you. For an iPad with Wi-Fi, it has a reasonable price of $499 for a 16GB, $599 for a 32GB, and $699 for a 64GB. If you want one with Wi-Fi and 3G, you can find one for $629 for a 16Gb, $720 for a 32Gb and $829 for a 64GB. In this environmental scan, I am going to break down the iPad into five different environments, social, economic, technological, competitive, and regulatory. The first environment is the social environment. According to the consensus, Apple has sold roughly 8.25 million units (Dewitt). With the most recent estimates of the world’s population being at 6.8 billion and growing, I would say that the iPad...
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...SWOT Analysis for Apple’s new iphones Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress, success, and faults of the company, the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be successful. Strengths: Over the years, Apple has grown by offering superior products compared to competitors. Apple has positioned itself to be a pioneer in the personal computer industry. It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system. Apple is self- sufficient and creates its own internal components for the core of its iphones. Apple has set standards for high quality products in order to meet customer satisfaction. It is dedicated to research and development in order to create new products, which are expected to make Apple’s products more efficient and feasible to use. As a result of the company’s commitment to excellence, most of its products are compact and simple to operate. Apple is known for its loyal consumers who purchase its products for quality, regardless of price. Apple has ascended to a brand of distinction in the computer industry, which yielded a successful...
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...Question for Danshui Plant No. 2 1. Using budget data, how many Apple iPhone 4’s would have to have been completed for Danshui Plant No.2 to break even? Variable Costs: 187.89 + 13.11 + 1.06 = $202.06 per unit Fixed Costs: $729,000 per month Revenue: 41,240 / 200 = $206.2 per unit Contribution Margin = 206.2 - 202.06 = $4.14 per unit Break-even = 729,000 / 4.14 = 176,086.96 units Answer : 176,087 iPhones 2. Using budget data, what was the total expected cost per unit if all manufacturing and shipping overhead (both variable and fixed) were allocated to planned production? What was the actual cost per unit of production and shipping? Total Expected Cost per unit: 41,140,000 / 200,000 = $205.7 per unit Actual Cost Per Unit: 38,148,000 / 180,000 = $211.93 per unit 3. Prepare a flexible budget for 180,000 iPhone 4’s and calculate flexible budget variance using actual cost for August. Flexible Budget Actual Variance Number of Units 180,000 180,000 - *Values in Thousands of Dollars ($) Revenue 37,116 37,476 360 F Variable Costs: Materials Flash memory 4,860 ...
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...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device...
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...successful is because there products just "work" together. In other wirds, if you plug an i phone into a mac it's easier to figure out how to import your music photos and oher media. I cloud is another reason why appple is so successful. They are a firm believer in having all your documents, music photos and even your settings in sync for transfering or setting up a new device. 2 products that have contributed to apple's success are the i phone and i pod. Steve jobs has said that he wanted the first i phone to be "An iPod, a phone, an internet mobile communicator," A brand that inspires innovation, engineering, user experience and design. Like any other Apple product; iPhone has set new standers on every front living up to and surpassing user expectation. This unfair (yet truly justified) feature has made iPhone rank highest in customer satisfaction. source: Taken from J.D.Power http://www.theregister.co.uk/2012/09/07/jd_power_smartphone_survey/ The i pod has been so successful because of total integration. Itunes and th mac plus the ipod itself has changed the game for portablity of music. It's simple to use. The first ipod contained a...
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...profitable than their competitors. For the majority of the company’s history, they have been known to manufacture their products in the USA and even prided themselves with building the Macintosh computer which Steve Jobs described as “a machine that is made in America”. In 2004, when the company was not nearly as financially profitable as they are today, they decided their best option was to start manufacturing their products in other countries. The company, who is now a leader in foreign manufacturing, was lagging behind many American companies in terms of manufacturing abroad at that point in time. The majority of their foreign manufacturing takes place in Asia, specifically in China. In the New York Time’s article, “How the U.S lost out on iPhone Work,” Charles Duhigg described Apple’s move to foreign manufacturing from the words of a former Apple executive, “For Mr. Cook, the focus on Asia “came down to two things,”… Factories in Asia “can scale up and down faster” and “Asian supply chains have...
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...one knowledgeable of it. Keeping the knowledge to a minimum also reduces the creativity within the company. There are less people thinking on how to make a product better and that means less brainstorming and creative ideas. Not only is this problem found at the corporate and administration levels, but also down to the very bottom at the Apple stores. Apple is a firm believer that the less people that know about the product, the less likely it is be leaked to the public or competitors. The sales people have no idea when a product is coming out until the last minute and are ill prepared for selling the item when it hits the shelves. Another problem with the lack of communication is in dealing with the customers. Remember the launch of the iPhone 4? Within hours, a design flaw was obvious to its millions of buyers. When the phone was held in such a way that the holder’s palm bridged the gap between the two metal antenna panels on the bottom left corner of the phone (as is generally...
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...How to jailbreak your iPhone, iPod, or iPad By Alora Uy Guerrero | TechnoStorm How Tos – Wed, Aug 14, 2013 * Email * Share * * If you own at least one iPhone, iPod, or iPad, then you've probably come across the curious act known as jailbreaking. In geek terms, jailbreaking something is the process of exploiting a bug or system flaw on an iDevice to eliminate Apple-imposed restrictions and gain privileged access. In other words, you get access to resources that would be otherwise unavailable on your stock Apple product. Heck, jailbreaking even allows you to completely change the way your iDevice looks and functions and make it more like—dare we say it—an Android. Obviously, the biggest tradeoff to any jailbreak method is that it voids your warranty from Apple, which means the company—and by extension, the store you bought your iDevice from—are no longer obliged to uphold any warranty claim, much less repair your hardware if it ends up being a very expensive paperweight. It may also lead to performance issues, but this one's more of a consequence to pulling the trigger on apps, extensions, or themes too quickly without waiting for feedback first. >>READ ALSO: How to turn your Windows laptop into a hotspot If all of this sounds compelling and reasonable to you, then you may want to stick around as we guide you through the process of liberating your iOS device from Apple's ironhanded constraints with the help of Evasi0n, our jailbreak software...
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...where an effective marketing strategy is develops to endure the global competitive market. The purpose of this new ipad will benefit everyone in the United States. This new ipad will have various apps that will be easy to function. Description of the Target Market This ipad will be sold to younger generation as well to the older generation. It will be used for business or personal use. You can create your own apps to whatever you need or want. It would not matter what kind of income you have it would be very affordable. Description of competitors The top two competitors would be Microsoft surface pro and Kindle fire Description of producr or service My product is a mini hand held ipad that will be voice activated like a iphone. It will have a app that you can create to your own life style. It will do whatever you want it to do. You will have a option to touch screen or use your voice. To run this ipad all you would have to do is go into a wifi once you get into a wifi account you can tell the system that you want this to be secured so that no one else get in. Basically you would have that option when you touch or use your voice. There would be no plans. If you want to get a plan then you can create your own plan to fit your needs. SWOT Analysis Strengths it use new technology that it between smartphone and laptops. It is slip Easy to carry around, light weight,...
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...Hello, everyone, our team’s marketing plan is about Nokia. Let’s begin with a quick story. In 1865, mining engineer Fredrik Idestam set up his first wood pulp factory in south-western Finland which was made paper. In 1868, Idestam built a second factory near the town of Nokia, which inspired him to name his company Nokia. In 1898, Nokia became to do rubber business, rubber is a material which can make tyre . By the 1960s, Nokia started to make electronics. It began to develop radio telephones for the army and emergency services Form that, Nokia became to focus on telephone making, and by 1998, Nokia was the world leader in mobile phone market until 2011. After that, I believe everyone sitting here can remember what happened. Now let’s see a video about Nokia’s products these years. I like this video very much, especially when I saw the phones I used to use. From Nokia’s lone history, we can see Nokia is a very innovative company, it was always be the first one to launch new products and be the market leader for a long time. But also because Nokia’s history and leader position, it has been blocked by a massive bureaucracy, it insisted to use Saipan system after Apple and Google developed new systems which lead Nokia missed the market opportunity. 1. Mission Nokia’s mission is connecting people by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia phone, this amount equals to China’s population...
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...several key success factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and store music, movies, and applications and use iTunes in conjunction with the iPod. In 2007, Apple entered the smartphone industry by launching the iPhone. Finally, in 2010, Apple introduced the iPad (Thompson, Peteraf, Gamble, & Strickland, 2012) .The iPad is the product that put the entire tablet industry on the map. Apple's innovation was ingenious in that its products are linked together with one another. iPods, iPads, and iPhones are nearly identical in the way they are run and they all are used with iTunes. Users are able to run their songs, movies, and applications on all of the above products. This creates a huge halo effect as many consumers choose Apple products when shopping for portable music devices, tablets, and phones because there is very little learning curve from one product to the next and they can download their iTunes purchases onto all of their Apple products. These products show how innovative Apple is and leave competitors scrambling to launch products to try to achieve success in the markets that...
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