...that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan. The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone. Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding the problems that students were facing with their iphones were disclosed. The next objective was to establish which features of the iphone students would most like to improve. Lastly the overall satisfaction levels of students using their Apple iphone in relation to their expectations were measured. Taking the four objectives into consideration...
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...Communication April 25, 2012 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks later, after a hectic morning in the office, David Jones drove home to meet his wife, Mary, during his lunch break. “Hey, David, I wasn’t expecting you to be home for lunch today. How’s work?” Mary warmly greeted her husband and proceeded to set the dining table. “It’s fine—mundane as usual,” David replied. “It’s not the project Mr. Owens just assigned that’s stressing me out; my iPhone keeps dropping calls. My calls have dropped multiple times during important conference calls,” David sighed as he immediately went to the couch and took his shoes off to relax. Mary had not experienced any problems with her own iPhone and wondered if David had somehow received a defective phone. She placed a plate of pasta on the dining table and responded, “I’m sorry to hear that; we should take care of that. I haven’t had any problems with my iPhone. You should give AT&T a call and we’ll get it figured out.” David called AT&T and was connected to a customer service representative who said, “We have been receiving a large number of calls regarding the reception issue with the iPhone. The problem is with the iPhone and not AT&T, but I apologize for the inconvenience.” David called Apple Customer...
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...Once Apple was not owning up to the antenna issue the press got involved. All the angry customers that were having issues with the iPhone decide to contact the press. They felt mistreated and believed that Apple should be held accountable for their mistake. Apple was getting bad press from all over the papers, magazines, and even word by mouth. Their image as the ultimate best company was beginning to crumble, because they refused to do anything a first. Then all of a sudden a well-known and respected magazine confirmed the issue. They validated that it was true that the antenna was a huge problem with the Apple iPhone. That is when Steve Jobs knew he had to do something about addressing this issue. Steve Jobs opened up in his statement to the public saying “we’re not perfect” and that “phones aren’t either.” Starting off saying those comments Jobs was trying to relieve some pressure off of his image. Jobs was trying to avoid making Apple look like the bad guys as much as possible. He was willing to do anything not to make them look bad. Steve Jobs did not let Apple take the full blame for the iPhone; he also blamed the wireless holders too. He said that their Wi-Fi connection was the majority issue to why the phone was not working correctly. Although the real issue was with the way it was designed by the company. Jobs did hold back at his press release on blaming the customers. In the beginning he was blaming them but this time around he went with a different approach. He...
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...product is a smartphone called the iPhone, which began selling in the early 2000's. It has made them billions of dollars over time, because their cost to manufacture the phone is less than what they can charge to sell the phone to consumers. This leads to Apple producing larger profits for their shareholders. Besides manufacturing the iPhone, Apple is also responsible for the iPad, iPods, and Mac computers. Apple is known to have expensive products, but their products still have a high consumer demand. The first iPhone was unveiled in the market and sold to consumers on June 29, 2007. The device is unique because it is centered on its touch screen user interface, Wi-Fi, and downloading capabilities. According to Steve Jobs, Apple’s former CEO, “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone…” (Apple Press Info, 2007). The special capabilities of this phone have since led to seven versions of iPhones being produced and released to market. Factors that can affect the supply and demand and hence the equilibrium price of iPhones are varied. When iPhones first came on the market, they were the best in smartphones and demand was high. Even though the cost for the iPhone ranged from $500 to $600, people were willing to pay for the latest technology and Apple was willing to produce all that was demanded. Within seventy-four days of its launch, Apple had sold one million iPhones (Apple Press Info, 2007). Even though...
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...Term Paper Keenan Rhines Strayer University Dr. Hammond Elbedour November 26th, 2014 People are moving into a new era of mobile computing, one that promises greater variety in applications, highly improved usability, and speedier networking. The 3G iPhone from Apple is the poster child for this trend, but there are plenty of other developments that point in this direction. In addition to this trend, many mobile applications were designed that perform specific tasks for the mobile user. * Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. Nowadays, according to statistic, Ninety-seven percent of all smartphone users use mobile applications. Fifty-eight percent of those smart phone users use location-based applications. The results were raised from surveys done by a nonprofit global information security association called ISACA (previously known as the Information Systems Audit and Control Association). The location-based activities were implemented via applications installed on smartphone. These apps using the users current locations was calculated fifty-nine percent of the time but tagging photos on social media such as Twitter or Facebook was estimated forty-four percent. Besides, several mobile apps that capture geographical information, sim-card information and other personal information to share on social...
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...Sample 1 – High score Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series, 2007). In order to obtain higher profit, some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues found. Firstly, Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro, 2007). Secondly, Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com, 2010). Thirdly, the packaging of Mattel`s product contributed to rainforest destruction (Jakarta, 2011). According to the American Marketing Association (AMA), these activities are unethical and violate 3 ethical values including responsibility, honesty and citizenship. Responsibility For responsibility, Mattel failed to accept the consequences of our marketing decision and strategies. Mattel did not recognize their special commitments to vulnerable market segments such as children who may be disadvantaged. First of all, on August 14 2007, Mattel`s product, the ‘Sarge’ cars, was discovered with lead paint and tiny magnets which are harmful and dangerous to children. Although the product was recalled, some of the products which are claimed passed still contain lead paint...
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... Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm, it seems to be poised to face the...
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...CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues and the lack of ability to acquire market share from foreign competitors overseas. (CI #4) SOCIAL ENVIRONMENT: Technological The Apple Corporation constantly faces criticism for various technological and security issues. I. CURRENT SITUATION A. CURRENT PERFORMANCE 2013 was a rough year for the Apple Corporation, closing the fiscal year down 29.1%. Despite the record breaking release of the iPhone 5S and 5C and a total revenue of $170 Billion, up 9.55%, net income was only $37 Billion, down 11.25% from the previous year. The Apple Corporation’s market share in smartphones was only 12.9% and 18% in application downloads. The Apple Corporation controls only a relatively small section of the computer market, but its market share has grown with the decrease in sale of windows machines. B. STRATEGIC POSTURE 1. Mission a. As of 2013: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App...
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...you organize, store, and backup your data on your iPhone. In addition, iTunes also allows one to shop for music, movies, and TV shows that they would like to enjoy. Among the many iTunes features that exist, its backup feature is somewhat confusing as most iPhone users don't understand what iTunes really backs up. Besides that, some new features in this app have also come into play, such as the iTunes charts where one could get games, apps, and so much more. In this expose' you will learn some new facts about iTunes mainly what iTunes backup is, and get your answer for the question 'What is an iTunes backup?'....
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...Brand Paper There are several brands that I use on a daily basis but my favorite brand hands down is Apple, Inc. The product in particular that has created my romance with this company would be the IPhone. I have been using the IPhone since the first day it arrived on June 29, 2007 and I have been a loyal consumer up to my recent purchase of the IPhone 6 Plus, last month. Apple, Inc. has over $100 billion in sales and increased in sales every year consistently since its launch. I am committed to the quality, innovation, design, and simplicity that Apple, Inc. has provided to me consistently over the last 7 years. Apple, Inc. starts with a commitment to producing the very best product or service that you can imagine. This promise started when the late Steve Jobs took the CEO position at Apple, Inc. and created a marketing blitz with the launch of the IPhone, IPod, and IPad. On January 9, 2007 Steve Jobs delivered the most incredible keynote speech of his life and quite possibly the best in the history of consumer electronics (imore.com, 2014). Steve Jobs said,” That he would be introducing a wide screen IPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device.” It was not going to be three separate products but one innovative product the IPhone. The world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. Apple’s customer service is legendary. Spend five minutes...
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...Contemporary Leaders: Steve Jobs Ajla Cusic Grand Canyon University: MGT-420 March 14, 2016 Steve Jobs was born on February 24, 1995 in Los Altos, California. He is Co-founder, Chairman, and former CEO of Apple Inc. Steve Jobs and Steve Wozniak who were high school friends and both college dropouts joined together to start the Apple computer in 1976. They received credit for inventing the first computer for home use. I chose to write about Steve Jobs and his great accomplishments. He made it possible for people everywhere to have access to a computer whether is was at home or in a workplace. Along with achievements he possessed leadership skills. He also faced several obstacles in his life along with competitors of Apple that he dealt with in order to achieve the best possible outcomes that he could have. According to CNBC, “Steve Jobs was recognized not only for his work at Apple, but also for his influence on the wider culture both in business and in people’s personal lives.” Clearly Steve Jobs was recognized for being in the technology industry with new Apple products advancing every year. He was in this leadership until October 5, 2011 when he passed away due to pancreatic cancer. He was truly someone who would be hard to forget, he was not just an ordinary technologist or entrepreneur, he was someone who was distinctly different, which is why this paper is going to explain what his actions were as a famous leader. Many great leaders such as Steve...
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...Environmental Analysis Apple BUS499 Mavasia Partman-Willis Dr. Love November 2, 2015 External and Internal Environments Analysis Apple Inc. November 02, 2015 Apple Inc. is a PC manufacturing organization that was propelled into the business sector through the shared endeavors of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed for coming to the differing worldwide group. The changes in the external environment of the organization decide the choices that the company will make. Apple Inc. has legitimate systems that have been produced to survey the outer situations of the organization. The organization has distinguishes the particular areas that influence the operations of the organization all things considered. These powers on the company empower the operations of the organization to be affected. In a more extensive sense, the substances that fall outside the operations of the Apple Inc and identify with the organization are the external environment. These are the components that exist outside the organization limits and still influence the association and its operations. The quick development of e-commerce in the business domain is one of the significant external variables that influence the operations of Apple Inc. The organization will subsequently have inside conformities of its frameworks in order to stay aware of the evolving e-commerce. Apple Inc associates with its external surroundings to finish its set objectives. Apple Inc is gone for making...
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...Apple, and its iPhone are very established brand names in the smart phone industry in today’s US market. As the early leader and innovator in the smart phone market, Apple was able to stay ahead of its competitors by releasing new iPhone versions every year, and software updates whenever necessary. Expansion internationally was not as fast as domestically, thanks to heavy competition from industry giants like Nokia, the world’s biggest producer of cell phones. Currently iPhones are being sold in over 88 countries, though Apple still controls the manufacturing process for all iPhones shipped worldwide. Apple retail stores are only present in 35 of those countries, with Apple product presence in other parts of the world being represented by third parties. Singapore is one of the countries that does not have an Apple Store, and as recommended in my last report, intensifying penetration into that market can generate more revenues and lead to better strategies being tested for when the market in China matures enough that entrance is viable. People in Singapore are not avid Apple consumers as the company does not have a presence in the country yet, and as far as the iPhone goes, there are options that suit the needs of the population interested in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any...
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...A Communication Network and Information System (CNIS) Upgrade Plan System Build Project Student Name 6/15/2011 Dr. Beverlin Hammett Management 321 Baker College Online Table of Contents 1.0 Introduction…………………………………………………………….2 1.1 Background……………………………………………………..2 1.2 Discovery……………………………………………………….2 1.3 Product Overview……………………………………………….3 2.0 Product Review………………………………………………………...4 2.1 Process Flow…………………………………………………….5 3.0 System Integration……………………………………………………..6 3.1 Current System………………………..………………………...6 3.2 Compatibility Issues…………………………………………….7 3.3 Decision-Making Support Models………………………………7 3.4 Advantages and Disadvantages………………………………….7 3.5 Implementation Process…………………………………………8 4.0 Component Design……………………………………………………...8 4.1 Hardware Components…………………………………………..9 4.1.1 Databases…………………………………………….9 4.1.2 Communication Devices……………………………..9 4.1.3 Intranet and Wi-Fi……………………………………9 4.2 Software Components……………………………………………9 4.2.1 Vetport and MIS Software……………………………9 4.3 System Maintenance…………………………………………….10 4.4 Cost Analysis……………………………………………………10 4.4.1 New Hardware and Software Cost………………….10 4.4.2 Total Annual Budget Comparison…………………..11 4.5 Security………………………………………………………….11 4.6 Organizational Culture………………………………………….11 5.0 Measurement…………………………………………………………...12 5.1 Staffing and Record Keeping……………………………………12 5.2 Cost Benefit Comparison………………………………………..12 5.3 Return on Investment……………………………………………13 Table of...
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...Horner-Smith Strayer University April 25, 2015 Corporate Responsibility and Marketing Strategies In todays society many corporations need the trust of the general public for their survival. Apple, Inc. which has been named #1 on the fortune top ten most admiral companies list has worked hard to gain that trust by producing quality products that appeal to diverse groups. According to Boone/Kurtz (2013), “an organization that wants to prosper over the long term is well advised to consider business ethics” (p.32). Business ethics can be defined as standards of conduct and moral values regarding right and wrong actions in the work environment (p. 32). Not only should a corporation consider business ethics, but it should also take social issues into account as well. Business ethics and social responsibility can work in conjunction to allow a corporation to thrive. These social responsibilities can include how a discussion will affect the work environment, employees, and its customers. Overview of Apple Apple, Inc. is a fortune 500 companies established in 1977 in California. Since 1977 Apple has designed, manufactured and markets mobile communication and media devices, personal computers, and portable digital music players. Apple also sells a variety of related software, services, accessories, networking solutions, and third party digital contents and applications. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, on April 1, 1976, to develop and sell personal...
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