Joshua Malone
IS3120
Unit 1 Assignment 1 When it comes to the Johnson Company they are behind in the aspect of customer service relationship. They are only getting customer orders through telephone calls and by taking customer orders by hand. In these days and times not many companies and businesses can start and continue to operate regularly with just these practices. To help this company they should try to implement networking and other electronic means such as a website and monitoring what customers are interested in. By doing these practices they reach out to new customers in many ways. The first and most important way is that it broadcasts to new and potential customers products that they may potentially want to purchase. It also brings in new customers that usually do most of their purchasing of items through the internet. Lastly it gives new customers an awakening to the fact that the business is here. By implementing these means Johnson would stand out from other companies in many aspects of the business world. First and foremost it would get them more customers who mainly search the internet for their goods. Secondly it would help beat out other companies and businesses that only sell products through face to face interaction. Finally it increases their professionalism by showing they can do face to face and online transactions. Finally these methods would meet customers updated and informed and also meet the customer’s needs by what the methods can provide. By using the internet customers can track the products they buy and can see when it supposed to arrive at their residence or the store that is most close to their house eliminating the worry, internet also allows customers to give input on products displayed letting the business know what to keep selling and what to pull back from the shelves. Finally internet can tell customers when the items