...Island Life Case Study 1. Identify and briefly justify the core problem (major internal weakness) faced by Island Life Insurance. The core problem lays in the marketing concept i.e. the Product concept undertaken does not suit the industry in which the company is in. This can be seen where the company focuses mainly on quality and continuous improvement with little promotion. Since insurance is an unsought good, promotion is highly needed, yet there is limited promotion and no marketing department. 2. Suggest a marketing strategy to increase sales at Island Life. The marketing strategy should identify the target market and the marketing mix. Briefly justify each element of the marketing strategy. The marketing strategy that should be implemented holds a selling concept; this concept can increase sales by developing a strong promotional strategy as well an established marketing department, which can be highly effective once the promotional budget is well planned. Although the company has a target market of mainly males who hold 52.5% of the population, the company is not capitalizing out on the other 47.5% of women who can attribute highly to increase sales; therefore insurance should be sold to persons who need insurance and the target market focuses on persons between 25-65 years of age. Along with the right marketing concept and a readjusted target market, the marketing mix would be as follows: Product High quality should be continued in order to maintain existing...
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...impacting peoples’ life and company’s profitability. For many businesses a small deviation from normal weather patterns can adversely affect their financial performance. Recent events around the world highlight the increasing volatility of the weather and how they can impair the economy. Although the majority of businesses are exposed to weather risks, many are still failing to adequately identify...
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...American Family Life Assurance Company is a fortune 500 company that was started by three brothers in 1955. The company is known for pioneering the supplemental insurance industry and was also the first insurance industry to offer a cancer policy. These major accomplishments all came about due to the Amos brother’s personal life experience with their father, whom after having worked several years and retired from a well-established company that offered great benefits, was still unable to pay his bills, after being diagnosed with cancer. As is the case with most families that have someone battling cancer, the surmounting cost of cancer treatment can put a severe strain on the family and cause the family to seek other means of covering health costs such as: savings accounts, loans, employers or friends. This ordeal propelled the brothers into wanting to help others and therefore, started their own health and life insurance company which is better known today as AFLAC. At the end of the first full year of operation, the company 6,426 policies and just over $388,00 in total assets (NATC,13). Since the 1950’s the company has seen significant growth due to it’s continued dedication to providing products that are needed and service that is unsurpassed. In 1964, Paul Amos introduced “cluster selling,” a virtually new concept in insurance marketing.”(NATC, 13) By the mid sixties the company was selling insurance in 11 states and covered 37 states by the 1970s. The company continued...
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...BA 310 Case Study #1 In any business instances whether it be directly dealing with money, or any type of contract or agreement it is imperative to have trust between the two parties. This is to ensure that the process is successful and handled correctly. In the case study Madoff gained an insane amount of investors by promising them they would have a guaranteed return on their investment. Later on, the investors figured out that the money they invested was in fact put towards a fake company resulting in no return on the investment after all. Greed is very apparent in this study as shown all throughout the case. Greed is the obsessive desire to want money far beyond the basic survival and comfort. This definition sums up Madoff and his ill intentions completely. Ponzi schemes are still very prevalent in today’s society. Although the consequences of the scheme are very harsh and scary, the con artist still believe they are able to come out with a better outcome if they follow through with the scheme. Ponzi scheme’s are a form of fraud in which belief in the success of a nonexistent enterprise is fostered by the payment of quick returns to the first investors from money invested by later investors. Charles Ponzi first introduced the Ponzi scheme to the American public. Simplicity] is the trait that seems to make all of this easier and more gullible to believe. There have been several people that attempted to this act of scheming. Martin Frankel...
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...Executive Summary: Our group decided to work with Walt Disney Company for operating a theme park in Taiwan. After doing some research on Taiwan local culture and environment it really helps us to know more about this “Treasure Island” which is the place that we decided to operate business. At first of course we were doing some research about our partner Walt Disney Company. As we know this huge company does have an intention to consider Taiwan as viable location to import their company product for long time ago. Taiwan’s island population concentration of 641.24 km2, which is only second to Bangladesh’s 1,101.2 km2, would cause great desire to have the Disneyland and Resorts, especially in the southern part of Taiwan which is where all the good beaches reside. For the Geographical setting of Taiwan, we found that it have both advantage and drawback for us when operating a theme park business here. Advantage is Taiwan is a small island which means the entire Taiwanese or tourist that came to Taiwan may easily come to visit our theme park, unlike Japan or United States; tourist might not easily or have no time to visit every single place in those big countries. But on the other hands, we also might not able to find an suitable huge place to held theme park in such a small island, especially these place already have plenty of theme park as well. For aware this challenge, we have a good strategy to resolve it, that is take over or work with one of the local theme park, the...
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...A. Summary of Situation The situation that will be evaluated in this analysis will be; is there a region of the United States in which childhood obesity tends to be more prominent? This will be done to show areas in which the Government, insurance companies and healthcare institutions should focus campaigns for healthy living to reduce future healthcare cost. The data that will be utilized to answer this business question will be the percent of children ages ten to seventeen that are overweight or obese in each of the fifty states. The states will then be categorized into their respective regions of East, South, Midwest, and West. It is important to look into the regions to see if there is a trend of obesity within a region, as this region should be the focal point of Government, insurance companies, and healthcare institutions to launch a healthy living campaign. Conducting such campaigns in a region of most need will in the long run, reduce healthcare cost because children will mature into health conscious individual with less preventable diseases. B1. Summary of Data Again the data that will be used in this analysis is the percentage of children ten to seventeen of which are overweight of obese in each of the fifty States and the District of Columbia. The States will then be put into regions to identify a region that shows more overweight or obese children. The data for this analysis will come from “The Henry J. Kaiser Family Foundation (Henry J. Kaiser Family Foundation...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...requirement to land a human resources position, with many companies preferring managerial job candidates who have a master's degree. A term paper in a human resources management degree program can cover a wide variety of industry topics. Labor Relations Labor relations is a major focus area for human resources management students. If you are interested in writing a term paper on labor/employee relations, you can concentrate on the area of conflict resolution or explain the value of integrative bargaining--which is more cooperative--versus distributive bargaining, which is more competitive. You additionally could write about current issues and changing trends in employment laws that cover fair labor standards, pension funds and Occupational Health and Safety Administration requirements, according to the University of Rhode Island. In addition, you can evaluate case studies on collective bargaining and explore the functions of the National Labor Relations Board and state labor boards. Diversity A popular human resources management term paper topic is diversity in the workplace, according to DeVry University. Your paper could identify ways to create a nondiscriminative and productive workplace and highlight how to handle issues related to ethnicity, social class, military background, religion, marital status, parental status and sexual orientation. The paper can highlight the importance of maintaining a diverse workplace to help a company compete globally, as well as strategies to...
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...Abstract This paper address the challenges to determine what parts of the Affordable Care Act can apply to Puerto Rico and the impacting the Medicare, Medicare patient services and employees. Most of the people in the island think that the Affordable Care Act is giving more security and help to address the existing disparities in the healthcare system. With the new Patient Protection & Affordable Care Act, the insurance companies can no longer drop the coverage if one becomes sick, bill individual into bankruptcy because of an annual or lifetime limit, and they will not be able to discriminate against anyone with a pre existing condition. Most of the Medicare and Medicaid community suffers do to the imbalance in our healthcare system this situation affects the quality of care and places a financial strain on the government, individuals and families, employers and employees, and public and private providers. Most of the Medicare beneficiaries have to enroll in the MA program to help them to succeed and receive the adequate treatments without MA to help the disadvantaged seniors on the island, Puerto Rico's elderly citizens will be forced to turn to Mi Salud in larger numbers. Although Mi Salud is scheduled to receive an average of $690 million annually during the next five years, the widening deficit in MA funding is likely to create a net negative impact on federal funding for healthcare in Puerto Rico. The Health care Policies and Issues Ethical concerns and issues ...
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...after the natural disasters and how it has affected the business world. III. Japan v United States – Cultural Differences e. Comparative study of the Japanese culture vs the U.S. culture, and its impact on the business world. f. Importance of individuals to understand the cultures, customs and traditions of the region in order to function properly. IV. Strengths and Weaknesses g. Strengths of having a business in this region. h. Possible threats in this region i. Cyber-terror threats and the advancement in technology’s affect on security. V. Reducing the risk j. Ways to reduce the regional risk. k. Possibility of unionization, and labor protection VI. Conclusion VII. Bibliography Business Forecasting for Coastal Regions: Post-Tsunami I. Introduction In early March of 2011, thousands of individuals were killed by a 9.0 magnitude earthquake and subsequent tsunami in many coastal regions, but mainly Japan. Coastal regions are unique when it comes to business in the fact that not only do they have many dangers in the way of cyber-terrorism, corporate theft, and local tradition but they also have many environmental dangers that other parts of the world are not in danger of. Despite the dangers of opening a corporation in a coastal region numerous American companies have locations in Japan; some of these corporations are Costco and Wal-Mart. According to an article by CNBC after the...
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...[pic] Executive Summary The following report is an examination of the Far East Asian country of Japan. This report includes a look at the past, present, and future of Japan’s economic stance, cultural values, and business opportunities. Our group examined the relations between the Georgia-based insurance company AFLAC, and their Japanese counterparts. This report explains AFLAC’s strategic motives and successes they have found in doing business in Japan. It also identifies some of the weakness and threats that are in the near future if current practices are not altered. With over 70% of the revenue coming from the Japanese market, AFLAC should be concerned with any changes in economic forecasting for the country as it will be sure to have a direct effect on the future of AFLAC U.S. Japan has long been, and continues to be a major ally to the United States in terms of business relationships and cultural influences. Our report serves to outline some of the noteworthy things to consider when conducting business with the Japanese. Through an examination of AFLAC’s individual experiences in Japan, this report demonstrates the need for professional businesspersons to be aware of the countries cultural, personal, and business preferences. With the increase in the age gap of Japan’s population, in addition to the change of workforce demographics, it is becoming increasingly more important for U.S. businesses to consider expanding their products and/or services...
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...TOPIC HEALTH CARE SYSTEM IN SINGAPORE CASE STUDY PARKWAY HEALTH XXXXXXXX College University of Wales STUDENT ID- Anonymous (XXXX- XXXXX) INDEX 1. Introduction 3 2. Education system 4 3. Healthcare status 5 4. Health care system 5 5. PESTEL analysis 12 6. SWOT analysis 14 7. References 15 INTRODUCTION One of the most prosperous countries in the world was founded just 200 years back. Singapore was founded as a colony by British Empire in 1819. In 1963 it was under Malaysian federation for 2 years but it detached itself from that identity and now is an independent country. Known for the conservatism of its leaders and strong discipline in social controls, Singapore has grown to be one of the most important trading links in the world. Singapore’s port is one of the busiest ports in the world in terms of amount of cargo it handles. The country comprises of Main Island along with 50 small islands and they are linked to Malaysia by bridge and causeway. The location of Singapore is around south eastern Asia, an island between Indonesia and Malaysia. The latitude and longitude coordinates for Singapore are 1 22 N, 103 48 E. With covering a total of 697 sq km, it has land of more than 687sq km and water of somewhere over 10 sq km. It also enjoys a strip of 193 kms of coastline. On the comparison of countries in the world, it lies at 192 rank. The prosperity and the economic importance...
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...Health in the World Is Complex Introduction In this assignment on health care in regards to the health care system in the United States is quite complex any everybody would understand that. If I was a health care administrative professional, several factors influence the industry. Health care is said to be, “the prevention, treatment, and management of illness and the preservation of mental and physical well-being through the services offered by the medical and allied health professions.” The U.S health care system has evolved so much over the last few decades and more changes are geared towards the health care system. Our health care system is not perfect but there some forces that have affected the development on the health care system in the U.S. The U.S health care system can be looked at two ways when it comes to the development of its affect on the U.S as being flawed and useful. When you think of the U.S health care system, you think of the impact as well as the forces that have affected the development of the health care system in the United States. Assessing Regulations While assessing and viewing the video I was quite surprised that U.S. influences claims and facts assessed in the video are interesting. The first slide in the video presentation states that sixty billion of U.S. pharma patent revenue was set to expire in 2012. Also the video outlined that 75% are specialty medications and then there was decline starting in 1996 all the way down to the year...
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...law as well. In other words, the employee is bound by rules and regulations at his workplace and it could be liable for a penalty or punishment in case of violation of any kind. The employer is also bound to provide certain workplace conditions to the employees and the employer needs to give clear instructions to his employees to avoid errors. Thus both employee and employer should perform their part of duty in the best interest of the business and attract more customers. In Longmeid v. Holliday, the distinction is recognized between an act of negligence imminently dangerous to the lives of others, and one that is not so. In the former case, the party guilty of the negligence is liable to the party injured, whether there be a contract between them or not; in the latter, the negligent party is liable only to the party with whom he contracted, and on the ground that negligence is a breach of the contract (6 Ex 761, 155 ER 752). Every man who, by his culpable negligence, causes the death of another, although without intent to kill, is guilty of manslaughter. (2 R. S. 662, § 19.) A chemist who negligently sells laudanum in a phial labeled as paregoric, and thereby causes the death of a person to whom it is administered, is guilty of manslaughter. (Tessymond’s case, 1 Lewin's Crown Cases, 169.) “So highly does the law value human life, which it admits of no justification...
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...The Economic Impacts Of Fixed Links And Enhanced Ferry Services In The Highlands & Islands Final Report To Highlands & Islands Enterprise May 2007 CONTENTS 1 Introduction 1 2 Review of Evidence 2 3 Issues for Appraisal 17 Appendix: Bibliography Economic Impacts Of Fixed Links And Enhanced Ferry Services In The Highlands & Islands: Final Report ________________________________________________________________________ 1 INTRODUCTION This is the final report for research into the economic impacts of fixed links and enhanced ferry services in the Highlands & Islands. It was undertaken on behalf of Highlands & Islands Enterprise (HIE) during April and May 2007. 1.1 OBJECTIVES The objectives of the research were to: • • 1.2 Examine existing evidence regarding the impacts of transport investment in the Highlands & Islands. This was to focus on the more remote parts of the region where transport infrastructure and services tend to be less well developed; and Based on the review of evidence, identify and analyse a number of issues relating to the appraisal of transport projects in more remote parts of the Highlands & Islands. METHOD The research was undertaken through: • • • • 1.3 A review of existing research reports that have evaluated the impacts of transport projects in the Highlands & Islands. Where possible, updating these reports with data on recent traffic flows. A brief review of general...
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