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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

Need Inspiration?
Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started.

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

No.


1-2-3.tv Corporate Blog: http://blog.1-2-3.tv/ Social networks: Facebook Page YouTube Channel: 123TV Microblogging: 123TV Flickr Foto-Stream: 123TV 3 Italia Social networks: Facebook Business and La3 DVB-H groups



A


Abbott Labs Social networks: Facebook Labs Are Vital scholarship contest Absolut Vodka Online video: ABSOLUTworld Social networks: Top Bartender page on Facebook. Accenture Blogging: Nine corporate blogs. Podcasting: Five corporate podcasts Social networks: Borderless Workplace Accuquote Blogging: Life Insurance blog. Podcasting: Life Insurance podcast Acura Social networks: Facebook Acura TSX Connect fan page Widgets: Acura RDX Traffic on Yahoo Acuvue Social networks: Facebook “Wink” application Addison Avenue Crowdsourcing: Suggestion box Adidas Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.” Adobe Tagging: Delicious account used to bookmark primarily tutorials Airplay Social networks: Baseball Gameday Challenge Facebook application Alltop Content aggregation: By topic Online video: Alltop tutorial on YouTube Widgets: The Alltop widget





















300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Amazon Social networks: Shelfari. Blogging: Web Services blog AMC’s Mad Men Microblogging: Fake Twitter accounts American Express Blogging: OPEN Forum American Legacy Foundation Social Networks: MySpace, Bebo, hi5, xanga,Facebook, and Ning pages American Red Cross Blogging Red Cross Chat Animal Planet Widgets: Killer Clips widget on Yahoo Annie’s Homegrown Blogging: Bernie’s Blog (offline) AOL Blogging: Vincent Ferrari tries to cancel his account Apple Blogging:iPod’s dirty little secret Social networks: Apple Students group on Facebook ArcelorMittal Virtual worlds: Second Life presence Artful Home Social networks: Community site AT&T Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter Online video: Share AT&T channel on YouTube Photosharing: Flickr photostream Social networks Facebook fan page Austin Ventures Social networks: Facebook page Avaya Blogging: The Contact Center Insights Blog Avis Blogging: We Try Harder Avon Social media press release: Avon Breast Cancer Crusade Social networks: Canada Breast Cancer Crusade on Facebook

































300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

B


BAE Systems Blogging: Graduate blog Bank of America Online video: Managers sing at a corporate meeting Social networks: Small Business Community on Clearspace. Medal Me!Facebook application Bayer Blogger outreach: Berocca Blogger Relief pack. BBVA Social networks: Finance community BearingPoint Blogging: New Thinking For a Changing World Microblogging: Twitter account. Wiki: MIKE2.0 Methodology. Best Buy Blogging: CMO Barry Judge’s blog Microblogging: Barry Judge on Twitter. Community Connection Manager, too Online Video: Geek Squad HQ on YouTube Social networks: Created Blue Shirt Nation to allow retail employees to support each other Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo Best Western Blogging: On the Go with Amy travel blog focuses on travel with kids Big Rock Brewery Blogging: Friends of Big Rock blog Bookmarking: StumbleUpon account Meetup: Friends of Big Rock Microblogging: Twitter account Online video: YouTube account Photo sharing: Flickr group pool Social networks: Facebook group. Friends of Big Rock. MySpace group Voting: Digg account Bigelow Tea Social Networks: MySpace and Facebook pages Blogging: Bigelow Blog Blendtec Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base BMW Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page Boeing Blogging: Randy’s Journal. Tanker Facts blog























300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Bon Appétit Magazine Social networks: Facebook page

C


CapGemini Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis Carnival Cruise Lines Social networks: Carnival Connections community Cavidi Blogging: HIV Viral Load Charles Schwab Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline) Chevrolet Crowdsourcing: Super Bowl 2007 ad contest Social networks: Aveo Livin’ Large Campus Challenge generated 217 million audience impressions Chevron Blogging: Event blog during the World Petroleum Congress Chrysler Blogging: The Firehouse, a media blog for journalists and analysts.Corporate blog Cisco Blogging: Twelve corporate blogs Clorox Blogging: Dr. Laundry CNN Microblogging: Political Ticker on Twitter Coca-Cola Blogging: Coca-Cola Conversations discusses company history Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird Social networks: Sprite Sips and CokeTag Facebook applications Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine Widgets: Coke Bubbles on Joost Comcast Blogging: Bob Garfield’s Comcast Must Die Microblogging: Customer support on Twitter Online video: Sleeping technician on YouTube Common Wealth credit union (Canada) Social networks: Young & Free Alberta, which led to $3.6 million in new funds Conde Nast Traveler Social networks: Facebook fan page



























300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Crest Social networks: Facebook page Cubby Bernstein Microblogging: Twitter account Online video: YouTube channel. Social networks: BroadwaySpace. Facebook fan page and assistant’s fan page. MySpace profile.



D


Daimler AG Blogging: Das Daimler-Blog Content aggregation: FriendFeed account Online Video: Daimler-Blog YouTube channel Photo sharing: Flickr photostream Presentation sharing: SlideShare space Darden School of Business Blogging: Dean Bruner’s blog. Admissions News blog Podcasting: Podcasts@Darden Dawdle Blogging: Corporate blog Microblogging: Twitter account Del Monte Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners Social networks: Created a virtual private community called I Love My Dog(offline) to support R&D efforts Dell Blogging: Direct2Dell generates 3.5 million pages views/month. Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish. Dell Hell. Osaka flaming laptop Brand Monitoring: Uses conversation monitoring from Visible Technologies Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas Employee storm, internal idea community has generated over 2,700 ideas Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using “[Name]AtDell” handles Virtual Worlds: Second Life island Deloitte Social networks: D Street internal network Delta Air Lines Blogging: Under the Wing Microblogging: Short-lived Twitter account during brand redesign Online video: YouTube account Photo sharing: Flickr photostream and group pool Social networks: Delta’s Force for Global Good on Facebook Detroit Pistons Microblogging: Twitter account















300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Domino Magazine Social networks: Facebook fan page Doritos Crowdsourcing: Consumer-generated Super Bowl ads Dove Online video: dove evolution video on YouTube has generated over 7 million views Dwell magazine Social networks: Dwell Connect







E


eBay Wikis: Broadly focused community wiki (now closed) Edelman Blogging: CEO Richard Edelman and Edelman Digital blogs Electronic Arts Online video: Integration of YouTube videos into the upcoming Spore video game Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook EMC2 Blogging: Sixteen employee blogs Brand monitoring: Using Collective Intellect Content aggregation: Friendfeed account. Online video: YouTube channel Organization: Dan Schwabel, Social Media Specialist Photosharing: Flickr account Social Networks: EMC ONE internal network. Documentum on Facebook Ernst & Young Social networks: Careers page on Facebook Eukanuba Online video: YouTube account Experian Blogging: Free Credit Report band blog Online video: YouTube account ExxonMobil Microblogging: “Janet” was a fake Twitter account















F


Facebook Blogging: Corporate blog Fandango Blogging: Movie blog Social networks: Movie Pong Facebook application



300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Federal Citizen Information Center Microblogging: Twitter account Fidelity Investments Mashups: savings rate finder and checking account comparison Podcasts: Three topics relating to investment guidance Widgets: market monitor Fiskars Blogging: Fisk-A-Teers blog Social networks: Fisk-A-Teers brand ambassador program Flying Dog Brewery Crowdsourcing: Suggestion box Food Safety Information Center Microblogging: Twitter account Ford Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog. Microblogging: FordDriveOne on Twitter. Twitter account for North America. Organization: Hired Scott Monty to run social media. Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group Wiki: Where are the Joneses? WOM campaign: Hurra Torpedo campaign Forrester Research Blogging: Twelve corporate blogs Discussion boards: Interactive Marketing discussion boards Microblogging: Twitter account Online video: YouTube channel Social networks: Facebook fan page FujiFilm Social networks: Z Spot Now for its Z20fd camera on Ning















G


Gartner Microblogging: Twitter account Podcasting: Gartner Voice General Electric Blogging: From Edison’s Desk General Mills Social networks: Eat Better America.Pssst General Motors Blogging: Seven corporate blogs. GM Facts and Fiction. GM Next Microblogging: GMblogs on Twitter Online video: I Got Shotgun Global Crossing Blogging: IP Convergence









300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Goodwill Blogging: DC Fashion blog Google Blogging: Official Blog and 30+ other corporate blogs Online video: Google channel on YouTube Gourmet Magazine Social networks: Facebook fan page GourmetStation Blogging: Delicious Destinations Graco Blogging: Corporate blog Microblogging: Twitter account GSK Blogging: alliconnect Social networks: myAlli weight loss community Guardian Blogging: Comment is free













H


H&M Social networks: Facebook fan page H&R Block Microblogging: Twitter account with almost 600 followers Social networks: Facebook fan page with almost 1,000 fans Harley-Davidson. Blogging: Museum blog HBO’s True Blood Blogging: Bloodcopy and Tru Blood blogs Microblogging: Sookie Stackhouse character account Hearst Social networks: Spin The Bottle Facebook application Heinz One video: YouTube contest Hershey’s Blogger outreach: Bliss House Party, generated 15,000 blog posts Hewlett-Packard Blogging: 55 corporate blogs Microblogging: Twitter account used for promotions at BlogHer 2008 Hitachi Blogging: Six corporate blogs















300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



HomeGoods Blogging:Openhouse blog, written by four customers, unpaid Honda Widgets: Honda Fit Top Videos widget on Yahoo HSBC Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs





I


IBM Blogging: 125 corporate blogs Forums: developerWorks Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube Podcasting: developerWorksand Social Networking Now Social networks: Rational Heroes community space Strategy: internal social computing guidelines Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihiin Second Life Wikis: developerWorks Ikea Blogging: Blogger relations with Jen Segrest of OHIkea, creator of “Saint Tokig” and forced to change her blog name to “FlatPack Ohio.” Ikea Hacker.Ikea Fans. Online video: Video sharing (Sweden) Social networks:Community (Singapore). Facebook fan group Indium Corporation Blogging: Nine corporate blogs innocent drinks Photo sharing: Flickr pool for the big knit. Social networks: Facebook fan page. Instituto de Empresa Business School Social networks: ieCommunities Intel Blogger outreach: Intel Insider program Blogging: Corporate family of blogs.Inside Scoop lifestyle blog. Game Faces blog Microblogging: Intel Developer Forum and Inspired By Education Online video: YouTube account Photo sharing: Flickr photostream Public Relations: Social media news releases Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages. Intel Studios for unsigned musicians. Open Port for IT Pros. Intel Software Network Communities Sponsorships: PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts Intercontinental Hotels and Resorts Blog: Intercontental travelogue













300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Intuit Blogging: TurboTax support team blog. Bob Meighan’s Amazon Blog Crowdsourcing: Suggestion box Microblogging: 25+ employee accounts on Twitter to answer product questions Online video: QuickBooks account on YouTube.TurboTax Tax Laugh on YouTube Ratings and Reviews: TurboTax Social networks: Corporate umbrella fan page on Facebook. TurboTax Support community. QuickBooks community. JumpUp community for new businesses.TurboTax Inner Circle Community Wiki: TaxAlmanac

J


JCPenney Online video: Fake teen sex ad. Social networks: azjeans.com on Facebook Widgets: JCPToday desktop widget Jeep Online video: YouTube Jeep channel Photo sharing: Flickr pool Social networks: Facebook fan page. MySpace page. Jeep community JetBlue Blogging: “JetBlue hostage” blog Microblogging: Twitter account Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown Photo sharing: Flickr pool Social networks: JetBlue University Jobster Social networks: Facebook application Johnson & Johnson Blogs: JNJ BTW. Kilmer House - history blog Events: Camp Baby 2008 for mommy bloggers Online video: J&J health channel on YouTube Social networks: Facebook Acuminder application and ADHD Moms fan page Joffrey’s. Outreach: Java Beta Test. Results include new flavor and name









K


Kago Kamine & Solar (Fireplaces & Solar) Corporate Blog: MeinKago.de Kaiser Permanente Blogging: Dr. Maring’s Farmers’ Market and Recipe Update Keen Footwear Microblogging: Twitter account KFC Blogging: KFC Nation Citizen Blogs Social networks: KFC Nation. Facebook fan page







300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Kia Motors Blogging: Kia BUZZ blog Kleenex Blogging: Let It Out blog Social Networks: Let It Out community Kryptonite Blogging: Lock picking secrets revealed.Unbreakable Bonds blog Organization: Director, Web/Social Media, Donna Tocci Social networks: Facebook fan page Kodak Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter Online video: YouTube channel Organization: Hired a Chief Blogger Photo sharing: Flickr photostream Podcasting: Kodak Close Up Social networks: Facebook fan page Tagging: delicious account Kraft Blogging: Adam and Tyler Social networks: One Minute Mogul Facebook application. First Taste product sampling community.









L


M/A/R/C Research Blogging: CEO Merrill Dubrow’s blog Marriott Blogging: CEO blog Masi Bicycles Blogging: Masiguy Mattel Social networks: The Playground Community Mayo Clinic Blogging: News blog Online video: Mayo Clinic channel on YouTube Podcasting: Medical and Health podcasts Social Networks: Fan page on Facebook McDonalds Blogging: Corporate social responsibility blog. Fake Monopoly game blogs.Mom’s Quality Correspondents blog - “real moms” blogging about McDonalds behind the scenes. Podcasting: Investor relations and other issues. Social networks: Internal “Mindshare” community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application











300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



McKinsey & Company Microblogging: McKinsey Quarterly and Business Technology Office on Twitter Social networks: McKinsey Quarterly Facebook fan page Men’s Vogue Magazine Social networks: Facebook fan page Mercedes-Benz Social networks: Generation Benz virtual private community Method Customer support: getSatisfaction page Microblogging: Twitter account Social networks: Facebook fan page Microsoft Blogging: Community blogs. Online video: Bring The Love Back and Inspiration, Anyone? videos Social networks: Channel 9 developer community. Got Pies, OfficePoke, andName That Small Business applications on Facebook Miller Brewing Co Social networks: Today I’m Toasting Facebook application Mini USA Brand monitoring: MotiveQuest project Molson Blogging: Molson in the Community blog Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, andMolsonRoss Outreach: Brew 2.0 event. Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did it? Monster Widgets: Monster jobs widget on Apple Motorola Wikis: MOTO Q Wiki with how-tos on using the phone Mountain Dew Discussion Boards: Dewmocracy





















N


NASA Microblogging: Twitter account National Geographic Virtual worlds: LA Hard Hats virtual construction site National Instruments Social networks: Nerd network National Marine Sanctuaries Microblogging: Twitter account







300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



National Science Foundation Microblogging: Twitter account National Women’s Information Center Microblogging: Twitter account NBA Widgets:2008 All-Star Ballot widget on Yahoo NetShops Ratings and Reviews from PowerReviews increased sales 26% Nike Blogging: Nike Basketball. Running.Women NFR Mashups: Nike 6.0 action sports community.Nike+ running route finder Social Networks: Jordan Brand Breakfast Club drew 120,000 members Widgets: Nike+ challenges and goals Nikon Blogging: Marketing blogger outreach campaign Picturetown outreach campaign Nintendo Online video: YouTube girlfriend on Wii Fit video Nokia Blogger outreach: WOM World Social networks: MOSH.20 Somebody Else’s Phone ad campaign: Anna, Jade, and Luca character pages on Facebook















O


OpenSkies Blogging: OpenSkies blog Online video: Fly OpenSkies channel OpenTable Social networks: Reservations application on Facebook Oracle Blogging: Hundreds of blogs Crowdsourcing: Oracle Mix. Microblogging: 110+ employees on Twitter and other services. Social networks: Oracle community. Orange Social networks: unsignedAct promotion







P


PacSun Microblogging:Twitter account

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Pampers Blogging: Mommy blogger event Social networks: Pampers village Paramount Pictures Social networks: Stop Loss Facebook application Patagonia Blogging: The Cleanest Line Peace Corps Microblogging: Twitter account Pep Boys Crowdsourcing: Suggestion box Pepsi Blogger outreach: Can redesign triple package delivery Content aggregation: The Pepsi Cooler Organization Hired Bonin Bough to run social media PetSmart Microblogging: Twitter account Pfizer Widgets: Frame-Your-Horse widget on Yahoo Pitney Bowes Blogging: Open Mike CEO blog Pizza Hut Social networks: Facebook fan page PlusNet Microblogging: Twitter account for customer support Social networks:Community site Pontiac Blogging: Pontiac Underground Social Network: Pontiac Pulse PR Newswire Blogging: ProfNet Post Microblogging: 20+ employee accounts and three corporate accounts Photosharing: Flickr photostream Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application Tagging: Michael Pranikoff on delicious Widgets: Eight Google gadgets



























300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Progress Software Blogging: Four corporate blogs, including the SOA Infrastructure Blog Microblogging: Three Twitter accounts, including ProgressSW Social networks: Facebook SOA Infrastructure group Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo PUMA Blogging: Fake ad controversy. Social networks: Facebook Usain Bolt application Purina Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs Widgets: Yesterday’s News on Yahoo





Q


Queensboro Shirt Blogging: Behind the Seams Quicken Blogging: Quizzle, What’s The Diff? blogs Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers Microblogging: Twitter account Online video: YouTube account Photosharing: Quizzleblog photos on Flickr



R


Reebok Social networks: Run Easy community. Facebook fan page Rubbermaid Blogging: Adventures in Organization blog Bookmarking: Rubbermaid on StumbleUpon Microblogging: Twitter account Online video: YouTube account Photosharing: Flickr photostream Social networks: Facebook fan page



S


Salesforce.com Crowdsourcing: IdeaExchange has generated 8,300+ ideas Santa Cruz Skateboards Microblogging: Twitter account Samsung Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter Social networks: Ant Fight Club application on Facebook SAP Social networks: Developer community. Business process expert community.Ecosystem collaboration







300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



SAS Blogging: Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap Saturn Social networks: ImSaturn Scotland National Health Service Social Networks: My Community Space SeamlessWeb Blogging: Insider’s Network blog Microblogging: Twitter account Photosharing: Flickr group pool Social networks: Facebook fan page Securities and Exchange Commission Microblogging: Twitter account SELF Magazine Social networks: Facebook fan page Seventeen Magazine Social networks: Facebook fan page Shop Direct Group (UK) Blogging: Corporate blog. Love Label from Littlewoods Direct Siemens Widgets: NCAA basketball widget on Yahoo Silk Soy Milk Social networks: Green Caps for Green Energy Facebook application Simon School U of Rochester Blogging: Communications, Admissions, and Women’s Entrepreneurs Blogs Skittles Social networks: Facebook fan page. Skype Blogging: Business blog Slice Media Blogging: Corporate blog Online video: YouTube channel Social Networks: Facebook fan page Sonic Drive-In Widgets: Gift List Manager widget on Yahoo Sony Electronics Blogging: Sony Electronics blog. Fake PSP blog in 2006































300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Southwest Airlines Blogging: Nuts About Southwest Microblogging: SouthwestAir on Twitter Online video: YouTube channel. Photo sharing: Flickr group. Widgets: Ding! Splenda Virtual Worlds: Second Life island Spreadshirt Blogging: Corporate blog Spring Awakening musical Blogging: Totally TRUCKED! blog Online video: YouTube channel Starbucks Crowdsourcing: My Starbucks Idea, over 50,000 ideas submitted. Microblogging: Twitter account Starwood Hotels Blogging: The Lobby Stormhoek Blogging: Corporate blog Online video: YouTube channel Social networks: Facebook group StubHub Social networks: Concert Scene Facebook application Subaru Social networks: Subaru Owners Connection community which increased purchase intent 68% and converted seven sales Sun Microsystems Blogging: 4,600+ Sun-related blogs Online video: YouTube account Sybase Blogging: Thirteen employee blogs Sydney Writers’ Centre Blogging: Corporate blog Podcasting: interviews with authors Social networks: Facebook fan page. MySpace page























T


T-Mobile Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta Social networks: Transmission with T-Mobile music show on Bebo Wiki: Sidekick wiki

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Taco Bell Social networks: Facebook fan page and I Love Taco Bell application Target Blogging: Times Square billboard situation Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign Widgets: Four widgets on Yahoo Teen Vogue Social networks: Facebook fan page Telstra Blogging: 14 blogs under the now we are talking banner Podcasting: now we are talking podcast Texas Instruments Blogging: DSP blog The Economist Social networks: Facebook fan page The Home Depot Microblogging: Twitter account Online video: YouTube channel Ratings and reviews: Bazaarvoice’s Ask & Answer Tagging: Social bookmarking in several content areas The New York Times Blogs: 60+ content blog Microblogging: Twitter account Social Networks: TimesPeople - article sharing in Firefox. News quiz Facebook application and fan page The New Yorker Social networks: Facebook fan page The Nielsen Company Social networks: Hey! Nielsen media commentary community The Wall Street Journal Blogs: 40+ content blogs Microblogging: Twitter account The Weather Channel Widgets: The Weather Channel Mac widget on Apple Timberland Social networks: Earthkeepers application on Facebook TJ Max Microblogging: Twitter account Social networks: What’s In community



























300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Toyota Motor Company Blogging: Open Road Blog Brand monitoring: Client of Nielsen Online Microblogging: Open Road on Twitter Virtual worlds: Toyota Metapolis Widgets: Fantasy Football widget on Yahoo Transportation Security Adminstration Blogging: Evolution of Security blog Microblogging: Twitter account Travel Channel Social networks: Kidnap! application on Facebook Turkey Hill Blogging: Ice Cream Journal Tyson Food Blogging: Tyson Hunger Relief Microblogging: Twitter account









U


United Kingdom government Microblogging: Twitter account Online video: Number10 channel on YouTube Photosharing: Flickr photostream United States Army Microblogging: Twitter account United States Department of Homeland Security Blogging: Leadership Journal blog Microblogging: Twitter account United States Department of State Blogging: Dipnote blog Microblogging: Twitter account United States Equal Employment Opportunity Commission Microblogging:Twitter account United States government Microblogging: Spanish portal Twitter account Social networks: A-Space intelligence community with CIA, FBI, and NSA United States House of Representatives Microblogging: Twitter account United States Joint Forces Command Microblogging: Twitter account United States Navy Social networks: Navy For Moms

















300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



United States Office of Personnel Management Microblogging: Twitter account United States Senate Microblogging: Twitter account



V


Vanity Fair Blogging: Five corporate blogs Social networks: Facebook fan page Verizon Blogging: Policy Blog Brand monitoring: Using JD Power/Umbria to listen Victoria’s Secret Social networks: PINK fan page on Facebook Virgin America Microblogging: Twitter accounts for information and sales Visa Social networks: Visa Business Network application on Facebook









W


W Magazine Social networks: Facebook fan page Wal-Mart Blogging: Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watch and Working Families For Walmart? Social networks: Facebook Roommate Style Match application. The Hub.Elevenmoms community Wear-Dated Carpet Blogging: The Carpetology Blog Online video: YouTube channel Photosharing: Flickr group pool Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages Wells Fargo Blogging: Four corporate blogs Online video: YouTube channel Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page Virtual worlds: Stagecoach Island Wharton School of Business Blogging: MBA Admissions blog Whirlpool Podcasting: Developed and sponsors The American Family











300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media



Whole Foods Blogging: Whole Story blog Microblogging: Twitter account Wiggly Wigglers Blogging: Corporate blog Podcasting: Wiggly Podcast Social networks: Facebook group WWE Social networks: Facebook application Widgets: Fan Nation News widget on Yahoo





X, Y, Z


Xerox Blogging: 11 corporate blogs Yahoo! Blogging: Search blog Yoplait Blogging: Bravo la petite fleur! Yum! Brands Blogging: CEO David Novak has an internal blog Brand monitoring: Nielsen Online and Radian6 Online video: vermin issues Outreach: World Hunger Relief Week Zappos Blogging: 13 corporate blogs Crowdsourcing: Suggestion box Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh









Note:
If you like the information given, feel free to pass this eGuide around as long as the content in this eGuide remains intact.

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

About Expeditus Media
Based in Singapore, Expeditus Media is a social media marketing agency that work with progressive businesses to increase their brand awareness, online presence and help them achieve an increase of sales, leads and customers. We are able to accomplish this by combining our tried and tested social marketing solutions and our exemplary customer service. Solutions We Provide: ● ● ● Business Blog Development Social Media Marketing Branded Community

Training We Provide: ● ● ● Enterprise Social Media Social Media Essentials Brand You

Expeditus Media believe that social media, while maturing nicely for individual use, is in its infancy for corporate use and brand building. Millions of dollars spent on marketing; just pennies spent really communicating. So, if you’re ready to communicate, and I mean really communicate with your customers, we’ll help you find the right way to do it. Fun ways, strategic ways, operational ways…ways that improve the value of your brand, empower your brand evangelists and help your company to continue to grow. If that’s the kind of thing you’d like, Don't hesitate to contact us.

300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media

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