Strategic decisions are made on problems which are important. Strategic decisions require thorough fact finding analysis of the possible alternatives, and it has long term implications. The factors affecting decision making are:
Marketing Issues:
The important aspect of successful event is promoting the event through the available medium. Sending e-mail invitations are the most economic and professional way. To generate greater returns of events, the event managers and stakeholders should use different methods of publicity. Online marketing methods are user friendly and can promote the event in small time period. Planning is essential in marketing, as the last minute marketing will be expensive.
Sales Issues:
The event management firm must have a good sales team to identify …show more content…
The success of the event will be very largely determined by how well event staff carries out their allocated tasks before and during the event .At the planning phase, the manpower should also be identified and the job descriptions must be developed. The main challenge of the industry is the retention of existing employee. The employee retention strategies include providing a good working environment, reasonable compensation and workloads, sound supervision and opportunities for flexible working.

Quality Issues:
Qualities of events are mainly associated with the level of services provided. The quality of the staff will play an important role in the event quality. The standard aims to help organizations improve sustainability throughout the entire event management cycle. ISO20121 standards: Identify ways to improve event planning and delivery Achieve best practice levels of efficiency and performance Define roles and responsibilities for staff, contractors and suppliers Cut costs through better energy and waste management Integrate with ISO 9001 and ISO 14001 for even better