Purpose of the report
The purpose of this proposal is for selecting a potential, creating and developing a brand management strategy and try to solve the problems by applying theory of Brand Management and well organized business strategies. Next, it should be a plan designed to incorporate both short-term and long-term aspects of considerations for reflecting the brand management.

Table of Contents
Introduction
Background3 Current Plan4 Strategy4 SWOT Analyze5
Current Market Competition6 Market Positioning7
Problems about IZZUE Stocking Problem8 Brand Identity9
Implementable Plan Reorganize the Management of Stocking10 Reposition IZZUE10 POP’s and POD’s of IZZUE11
Conclusion12
Reference13

Introduction
Background
IZZUE is an in-house brand established in 1999, belonging to the I.T. group, as one of the fashion creative brand in Hong Kong, in which its style and products are quite defined as a “must-have” item for the youngsters. Since 1999, it has been the forward position in the market of casual fashion, it also focuses on self-creation and having their products to stand out from the market, and result in the brand is being support by many popular stars and also the youngsters. IZZUE is also aiming to have their brand concurrent with the ideal situation of high tech: to strive in order to make a breakthrough. Nowadays, the stores of IZZUE have been about 130 distributed mainly around Asia, like Hong Kong, Macau, Mainland China, Taiwan and Thailand. In 2009, it entered into the largest “E-shopping” platform “YOHO!”, which is the only way to get IZZUE’s products through internet to make convenience to the loyal customers from different areas, and also developing another channel for the one who wants to buy their product. In another word, IZZUE tries to open the new market, and this is definitely an important mile-stone to the