Popularity Comparison of Various E-Commerce Websites in India

Company Name | Alexa Popularity Rank in India | Flipkart.com | 5 | Amazon.in | 7 | Snapdeal.com | 13 | Quikr.com | 22 | Amazon.com | 15 | Jabong.com | 20 | Ebay.in | 27 | Paytm.com | 23 | Olx.in | 32 | Alibaba.com | 55 | Shopclues.com | 44 | Myntra.com | 299 |

Levels of Channels

The major functions of channels for amazon includes:
1. Order Processing
2. Warehousing
3. Inventory Management
4. Transportation

Amazon is known for its strategically located distribution facilities. Amazon Seller Services India Pvt Ltd have five Fulfillment Centres (FCs) in Delhi, Chennai, Jaipur, Ahmedabad and Tauru (outskirts of Gurgaon). All these FCs have been strategically placed to cater to high density areas (Metros) and also they are generally placed on the outskirts of the city, thereby reducing on the rental costs.
Distribution channels for amazon:

Online channel: It has a significant cost benefit over other traditional distribution channels. The online channel for amazon includes: * E-Books-Kindle reader: Downloadable books for online reading. * AmazonMP3 & Cloud Player * Instant Video: Allows for Buffering and downloading of music from the records of EMI, Warnerbros, Sony & Universal * Mac Dowload store: Provides software and apps for apple products * AppStore for Android * Amazon Cloud drive: Provides cloud services for small businesses * Amazon Game Studios & Software: Various games and softwares can be downloaded through Amazon Game Studios.

Physical channel: Amazon has centralized distribution centres that are strategically placed. Amazon has almost doubled its total storage capacity to over half million square feet, offering world-class fulfillment services to thousands of retailers and small and