In analyzing the portrayal of both men and women in popular magazines, I explored a variety of different scholarly articles in the goal of gaining relevant knowledge that would contribute to the overall topic of my research paper. First, I used Jennifer Holt’s “Ideal Women”, which focuses on the gendered stereotype of women during the 1950’s. Holt discusses the role of a women at this time as a “domestic caregiver” and how women held responsibility within the home and childcare. the article additionally, focuses on the idea of gender construction and how societies key role in this process. Holt follows this up by saying how these gender constructions often times leads to formulate an identity. In the later half of the article holt discusses …show more content…
The article examines how women in the 21st century are portrayed in magazines, and if their is a specific stereotype our portrayal that we see more often. Gozicki uses research methods of coding and limited her research to nine specific variables that would help her identify significant stereotypes and the frequency of them in magazines. The result of Gozicki’s findings were that stereotypes are still very much present in the 21st century and still exist today in magazines. Through her coding mechanism and the percentages she collected she was able to identify large amounts of stereotypes through her nine variables. This information is relevant to my research project because it gives me a basis of how to conduct an successfully address the main hypothesis. Additionally, Golicki’s article displays the organization and formula that enables her to gain accurate results. This article helped me in addressing the ways in which I can limit my research and choose variables that will support my argument. The difference between my research paper and Golicki’s is the comparison of literary magazines. Golicki, focuses on a variety of magazines from four popular titles: Forbes, Newsweek, BussinessWeek, and Time. This makes her data much more expansive, as I have limited my examination to only two Magazines of GQ and Cosmopolitan. Nicholl Berberick, In her article, “The Objectification of Women in Mass Media”, explores how the “ideal” women and how social media and the image of femininity have affected women in serious ways. This research paper also addresses the power of the media as technology has been rapidly growing in the past half century. A few examples of the problems that