Free Essay

Jetblue Airways Corporation vs American Airlines Group Inc

In:

Submitted By Afanador1
Words 1733
Pages 7
JetBlue Airways Corporation vs American Airlines Group Inc.

JetBlue Airways Corporation vs American Airlines Group Inc.

JetBlue Airways Corporation
JetBlue Airways is an airline American of low cost belonging to the JetBlue Airways Corporation. The company is headquartered in Forest Hills, near the district of Queens in the city of New York. Its main base is located at the John F. Kennedy International Airport .In 2001 , JetBlue began operations at Long Beach Airport in Long Beach, California, and then in the Logan International Airport in Boston, Massachusetts, in 2004 . It also has operations in Fort Lauderdale, Washington-Dulles and the Orlando International Airport. The airline mainly serves destinations in the United States, with flights to the Caribbean, Bahamas, Bermuda, Mexico, Colombia, and Peru and from 25 February 2016 to Ecuador.
David Needleman founded the company in February 1999 under the name "New Air". In September of that same year, the airline you were granted 75 tours in John F. Kennedy International Airport, and the formal authorization of the United States was received in February 2000, beginning operations on 11 February. JetBlue's founders had originally intended to call "taxi" and therefore wear yellow to associate the new airline to the city of New York. The idea was rejected for several reasons: the negative connotation of the taxis of New York; the ambiguity of the word cab with respect to air traffic control; and threats of investor JP Morgan to withdraw $20 million of the $128 total for the initial financing of the airline millions, unless the name is changed. The founders of the airline also considered using as their base of operations to the city of Trenton, New Jersey, but this idea did not prosper. On March 26 of 2009 they announced travel to San Jose the capital of Costa Rica. In mid of 2009, JetBlue began daily flights on the route linking the cities of Orlando (Florida, USA) and Bogota (Colombia).

American Airlines Group Inc.
Founded in 1930, American Airlines, formerly American Airways Inc., was the result of the consolidation of more than 80 small airlines into The Aviation Corporation. American Airways Inc. officially became American Airlines Inc. in 1934, the same year C.R. Smith became president of the company. The airline began trading on the New York Stock Exchange on June 10, 1939. Originally headquartered in New York City, where it continues to maintain a strong presence, American moved its headquarters to Fort Worth, Texas, in 1979. In 1982, a new holding company, AMR Corporation, was formed and became the parent company of American Airlines and American Eagle Inc. The formation of AMR had no effect on the day-to-day operations of American, but it did provide the company with access to sources of financing that otherwise might not be available. For the next three decades, American became one of the largest airlines in the world, contributing nearly $100 billion to U.S. and international economies. It helped create more than 900,000 jobs worldwide and supported approximately 1,400 nonprofit organizations worldwide.
It was formed on December 9, 2013 by the merger of AMR Corporation, the parent company of American Airlines, and US Airways Group, the parent company of US Airways. 3 airlines together form the world's largest airline, with more than 6700 flights day to 336 destinations in 56 countries, about $ 40 billion in revenues, more than 100 000 employees and plans to buy 607 new aircraft, including 517 aircraft single-aisle and 90 wide body aircraft. 4 Integrating American Airlines and US Airways under a single operating certificate is expected to be completed by the end of 2015.
______________________________________________________________________
* American Airlines Group Inc. (2014 – 2013)
Current Ratio
Current Assets / Current Liabilities = Current Ratio * 12,112,000 / 13,435,000 = 0.90
Acid Test Ratio
Cash + Short-Term Investments + Receivables (Net) / Current Liabilities = Acid-Test
Ratio
* 9,848,000 / 13,435,000 = 0.73
Receivables Turnover
Net Credit Sales / Average Net Receivables = Receivables Turnover * 42,650,000 / 1,665,500 = 25.6 times * 365 days / 25.6 = every 14.3 days
Inventory Turnover
Cost of Goods Sold / Average Inventory = Inventory Turnover * 15,620,000 / 1,008,000 = 15. 5 times the inventory is sold during the period. * 365 days / 15.5 = every 23.5 days Inventory turnover ratios vary considerably among industries.

Profit Margin
Net Income / Net Sales = Profit Margin * 2,882,000 / 42,650,000 = 6.8% percentage of each dollar of sales that results in net income.
Asset Turnover
Net Sales / Average Assets = Asset Turnover * 42,650,000 / 43,024,500 = 0.9 times how efficiently a company uses its assets to generate sales.

Return on Assets
Net Income / Average Assets = Return on Assets * 2,882,000 / 43,024,500 = 6.7% an overall measure of profitability.

Return on Common Stockholders’ Equity
Net Income – Preferred Dividends / Average Common Stockholders’ Equity = Return on Common Stockholders’ Equity * 2,882,000 - $0 / 2,376,000 = 12.1 % of net income the company earned for each dollar invested by the owners.
Earnings per Share
Net Income / Weighted Average Common Shares Outstanding = Earnings per Share * 2,882,000,000 / 630,033,000 = 4.57 per share of the net income earned on each share of common stock.
Price Earnings Ratio
Market Price per Share of Stock / Earnings per Share = Price Earnings Ratio * 42.30 / 4.57 = 9.26 times reflects investors’ assessments of a company’s future earnings.
Payout Ratio
Cash Dividends / Net Income = Payout Ratio * (144,000) / 2,882,000 = 5 % of earnings distributed in the form of cash dividends.

Debt to Total Assets Ratio
Total Debt / Total Assets = Debt to Total Assets Ratio * 41,750,000 / 43,771,000 = 95.4 % of the total assets that creditors provide.
Times Interest Earned
Income + before Income Taxes + Interest Expense / Interest Expense = Times Interest Earned. * 2,882,000 + 330,000 + 887,000 / 887,000 = 4.6 Times of the company’s ability to meet interest payments as they come due.

* JetBlue Airways Corporation (2014 - 2013)

Current Ratio
Current Assets / Current Liabilities = Current Ratio * 1,200,000 / 1,936,000 = 0.62
Acid Test Ratio
Cash + Short-Term Investments + Receivables (Net) / Current Liabilities = Acid-Test Ratio * 341,000 + 367,000 + 310,000 / 1,936,000 = 0.53
Receivables Turnover
Net Credit Sales / Average Net Receivables = Receivables Turnover
• 5,817,000/ 310,000 = 18.8 times
• 365 days / 18.8 = every 19.4 days
Inventory Turnover
Cost of Goods Sold / Average Inventory = Inventory Turnover
• 2,775,000 / (46,000 + 48,000) / 2 = 57.04 times the inventory is sold during the period.
• 365 days / 57.04 = 6.4 every days Inventory turnover ratios vary considerably among industries.

Profit Margin
Net Income / Net Sales = Profit Margin
• 401,000 / 5,817,000 = 6.89 % percentage of each dollar of sales that results in net income.
Asset Turnover
Net Sales / Average Assets = Asset Turnover
• 5,817,000 / 7,594,500 = 0.8 times how efficiently a company uses its assets to generate sales.
Return on Assets
Net Income / Average Assets = Return on Assets
• 401,000 / 7,594,500 = 5.3% an overall measure of profitability.

Return on Common Stockholders’ Equity
Net Income – Preferred Dividends / Average Common Stockholders’ Equity = Return on Common Stockholders’ Equity
• 401,000 - $0 / 2,529,000 = 15.9 % of net income the company earned for each dollar invested by the owners.
Earnings per Share
Net Income / Weighted Average Common Shares Outstanding = Earnings per Share
• 401,000 / 315,006,000 = 0.13 per share of the net income earned on each share of common stock.
Price Earnings Ratio
Market Price per Share of Stock / Earnings per Share = Price Earnings Ratio
• 25.85 / 0.13 = 198.84 times reflects investors’ assessments of a company’s future earnings.
Payout Ratio
Cash Dividends / Net Income = Payout Ratio
• 0 / 401,000 = 0 % of earnings distributed in the form of cash dividends.

Debt to Total Assets Ratio
Total Debt / Total Assets = Debt to Total Assets Ratio
• 5,310,000 / 7,839,000 = 67.7 % of the total assets that creditors provide.
Times Interest Earned
Income + before Income Taxes + Interest Expense / Interest Expense = Times Interest Earned.
• 401,000+ 623,000+ 134,000/ 134,000= 8.6 Times of the company’s ability to meet interest payments as they come due.

Company Analysis in terms of Liquidity, Profitability and Solvency.
For the examination of liquidity ratios in the airline business, the results of calculations of selected liquidity ratios for JetBlue Airways Corporation vs American Airlines Group Inc. The analysis of liquidity ratios for selected airlines shows that the values of the current ratio have been less than 1 or slightly above it which indicates that the traditional rule of thumb 2 to 1 for the current ratio is not applicable in the U.S airline industry. By examining average values for the current ratio and the quick ratio calculated for selected carriers, as well as differences between them, we can conclude that U.S airlines, especially American Airlines Group Inc. have mostly invested in highly liquid assets including cash, short-term investments and accounts receivables that can readily be converted to cash but nevertheless JetBlue Airways Corporation It is below.
The values of selected profitability ratios, especially the profit margin and operating profit margin, indicate low profitability in the airline industry due mainly to slow growth in demand for air traffic, increasing operating expenses driven by rising jet fuel expenses and labor costs and the overall economic condition worldwide.

JetBlue Airways Corporation results of debt and coverage ratios which indicate that they have significantly more debt than stockholders’ equity or interest bearing debt and other liabilities account for a major part of airlines’ assets thus putting them at higher long-term solvency risk. The low or negative amounts of airline stockholders’ equity have essentially resulted from accumulated financial losses incurred during years of the economic recession.

Conclusion
It was an interesting and hard work. I learned to see from another point of view the implications and costs of a company. Accounting makes a very important role in any company. Doing this kind of work one can decide as CEO of a company if it needs to improve in some aspect. Having examined the two airline industry the conclusion is that American Airlines Group Inc. is better to invest, than JetBlue Airways Corporation for its liquidity and profitability but it’s a greater risk because American Airlines Group Inc. has more chance to remain stable in the market.

Similar Documents

Free Essay

Boeing vs Airbus

...Topic Paper – Week 3 Boeing Commercial Air versus Airbus Group Submitted by Cita Renee’ Reid Prepared for Professor Greg Gotches BUSN 6120, Managerial Economics Spring 1, 2015 Section OE Webster University 24 January 2015 CERTIFICATE OF AUTHORSHIP: I certify that I am the author.  I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased.  I also certify that this paper was prepared by me specifically for this course. Cita Renee Reid________________________24 January 2015 Signature Date Introduction For nearly four decades, Boeing Corporation and Airbus Group have battled for supreme dominancy of the large civil aircraft (LCA) market. In years past, U.S. held Boeing had dominated the commercial aircraft industry; however, between YY and 2013, European-owned Airbus, had slightly edged Boeing out as the top supplier. In 2014, the precarious balance was tipped once again, as Boeing delivered more aircraft to its customers; thereby, reestablishing itself as the number one manufacturer. This paper will explore the history of the companies, how they are alike and different (particularly their production process), how they approach the aircraft marketplace, where their rivalry will likely head and the most probable outcome of their ongoing competition. It will also give a brief history and overview of the World Trade Organization (WTO) 2012 ruling over the receipt of governmental subsidies...

Words: 3041 - Pages: 13

Premium Essay

British Airway

...Middle East Industry Overview Development of World Scheduled Air Traffic World Economic Growth and Airline Profits Rankings - Passenger services Rankings – Freight services Section 2 - British Airways Profile Overview Alliances LHR Air Transport Movements LGW Air Transport Movements Awards History Key Events (1987-2005) Board Members Leadership Team British Airways Management Team Employees Brands Departmental Analysis Section 3 - British Airways Fleet Aircraft Fleet Aircraft Delivery Schedule Mainline Fleet Profiles Regional Aircraft Fleet Maintenance Section 4 - British Airways Performance Summary Strategy Social and Environmental Performance Incentive Plans Summary Financial / Operating Statistics Principal Investments Shareholder Information Share Price History Section 5 - Global Partners Overview BA Connect Franchisees oneworld Aer Lingus American Airlines Cathay Pacific Finnair Iberia LanChile Qantas oneworld At A Glance Section 6 - Route Network British Airways Franchisees Section 7 - General Information Airport Three Letter Decodes Outside Advisors Abbreviations & Specialist Terms How To Contact Us 2 3 3 4 4 5 6 6 7 8 89 91 92 93 97 98 99 100 101 102 103 104 9 9 10 10 11 12 13 38 39 40 41 44 47 105 109 110 115 116 118 56 56 57 69 72 73 74 75 75 77 86 87 88 This document has been prepared solely for the purpose of providing information about British Airways to interested parties. It does not constitute an offer to sell any securities and must not be relied...

Words: 59045 - Pages: 237

Premium Essay

Management

...___________________________________________________________________________________________ English - Or. English DIRECTORATE FOR FINANCIAL AND ENTERPRISE AFFAIRS COMPETITION COMMITTEE DAF/COMP(2014)14 Unclassified AIRLINE COMPETITION -- Background Paper by the Secretariat -18-19 June 2014 This document was prepared by the OECD Secretariat to serve as a background note for Item IX at the 121st meeting of OECD Competition Committee on 18-19 June 2014. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the Organisation or of the governments of its member countries. More documents related to this discussion can be found at http://www.oecd.org/daf/competition/airlinecompetition.htm. English - Or. English JT03358883 Complete document available on OLIS in its original format This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. DAF/COMP(2014)14 TABLE OF CONTENTS Introduction ................................................................................................................................................. 3 1. Features of the airline industry ............................................................................................................. 4 1.1. Liberalisation of the air transportation industry .......................................

Words: 29874 - Pages: 120

Premium Essay

Strategy Case Studies

...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven...

Words: 71150 - Pages: 285

Premium Essay

Delta 2010 Annual Report

...UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-5424 DELTA AIR LINES, INC. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) Post Office Box 20706 Atlanta, Georgia (Address of principal executive offices) Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered 58-0218548 (I.R.S. Employer Identification No.) 30320-6001 (Zip Code) Registrant’s telephone number, including area code: (404) 715-2600 Common Stock, par value $0.0001 per share New York Stock Exchange No Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No Indicate by check mark whether the...

Words: 54102 - Pages: 217

Free Essay

Culture

...initiating coverage InterGlobe Aviation (Rs1,011 – BUY) Target price Rs1,268 SpiceJet (Rs66 – HOLD) Target price Rs64 Jet Airways (Rs561 – ADD) Target price Rs621 Research Analysts: Ansuman Deb ansuman.deb@icicisecurities.com +91 22 6637 7312 India’s aviation sector is set to undergo a strong growth period, which should benefit all the incumbent players, particularly on a benign crude price outlook. Our supply-demand model for domestic air traffic implies 14% growth in passengers as evidenced from firm aircraft orders and latest delivery schedules. With yield management becoming the singular strategy lever for Indian Low-Cost Carriers (LCCs), cost structures assume high importance and structural asymmetries will decide the competitive edge for the airlines. However, much of these asymmetries in cost structure are inherited from the fleet strategy adopted by various airlines, hence normally have a long-lasting impact on their balance sheets. High operating leverage proves fatal in a cyclical downturn where balance sheet strength is vital. At the comfort of hindsight, bulk orders have benefitted IndiGo with valuable incentives, which have given it the structural advantage of lower rentals, while single fleet focus and strong balance sheet have lent IndiGo asymmetrical advantages on maintenance costs, redelivery expenses and supplementary rentals. That the other airlines have missed the plot thus far is a given, but the current growth phase of domestic aviation and low crude price outlook...

Words: 62927 - Pages: 252

Premium Essay

Canhan

...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES This book is printed on acid-free paper. Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition Copyright  2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945)...

Words: 175164 - Pages: 701

Premium Essay

Business and Management

...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES This book is printed on acid-free paper. Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition Copyright  2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945)...

Words: 175164 - Pages: 701

Premium Essay

Jpmorgan Matrix Structure

...managing NOW! Gary Dessler Florida International University Jean Phillips Rutgers University Houghton Mifflin Company Boston New York To Samantha Vice President, Executive Publisher: George Hoffman Executive Sponsoring Editor: Lisé Johnson Senior Marketing Manager: Nicole Hamm Development Editor: Julia Perez Cover Design Manager: Anne S. Katzeff Senior Photo Editor: Jennifer Meyer Dare Senior Project Editor: Nancy Blodget Editorial Assistant: Jill Clark Art and Design Manager: Jill Haber Senior Composition Buyer: Chuck Dutton Cover photo credits Main image: © Bryan F. Peterson/CORBIS Lower left image: © Stockbyte/Getty Images Lower right image: © David Oliver/Getty Images Additional photo credits are listed on page 516. Copyright © 2008 by Houghton Mifflin Company. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system without the prior written permission of Houghton Mifflin Company unless such copying is expressly permitted by federal copyright law. Address inquiries to College Permissions, Houghton Mifflin Company, 222 Berkeley Street, Boston, MA 02116-3764. Printed in the U.S.A. Library of Congress Control Number: 2007924351 Instructor’s exam copy : ISBN-13: 978-0-618-83347-4 ISBN-10: 0-618-83347-1 For orders, use student text ISBNs: ISBN-13: 978-0-618-74163-2 ISBN-10: 0-618-74163-1 1 2 3 4 5 6 7...

Words: 96057 - Pages: 385

Premium Essay

Maytag

...EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: www.wiley.com/go/citizenship. Copyright © 2014, 2009, 2006, 2004 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,...

Words: 180086 - Pages: 721

Premium Essay

Mis Book

...EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition This book is printed on acid-free paper. Copyright  2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL...

Words: 175167 - Pages: 701

Premium Essay

Mm4 Details Case Study

...RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008...

Words: 177260 - Pages: 710

Free Essay

United Breaks Guitars Thesis

...University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of a master’s from the School of Journalism & Mass Communication Chapel Hill 2010 Approved by: Dr. Lois Boynton Dr. Patricia Parker Dr. Dulcie Straughan H TE D FIGHTING THE SOCIAL MEDIA WILDFIRE: HOW CRISIS COMMUNICATION MUST ADAPT TO PREVENT FROM FANNING THE FLAMES CO 
 PY Copyright © 2010 Allison R. Soule ALL RIGHTS RESERVED ii RI G H TE D ABSTRACT Allison R. Soule: Fighting the Social Media Wildfire: How Crisis Communication Must Adapt to Prevent from Fanning the Flames (Under the direction of Dr. Lois Boynton) When a nine-month correspondence seeking reparations for musical instruments damaged by United Airlines employees stalemated, Canadian musician Dave Carroll took action online. Utilizing the video-sharing Web site YouTube, Carroll narrated his ordeal went viral generating a torrent of negative YouTube comments about United, commentary from the mainstream media, and more than 3 million views the first week of its launch. United Breaks Guitars embodies the new phenomenon of a social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO 
 iii PY Using symbolic interactionist theory, this case analysis explores the phenomenon in detail and provides suggestions for how organizations...

Words: 30330 - Pages: 122

Premium Essay

Management Information Systems

...Course Technology’s Management Information Systems Instructor and Student Resources Introduction to IS/MIS Principles of Information Systems, Eighth Edition • Stair, Reynolds Fundamentals of Information Systems, Fourth Edition • Stair, Reynolds Management Information Systems, Sixth Edition • Oz Information Technology in Theory • Aksoy, DeNardis Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, Sixth Annual Edition • Brady, Monk Succeeding in Business Applications with Microsoft Office 2007 • Bast, Gross, Akaiwa, Flynn, et.al Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Databases Database Systems, Eighth Edition • Rob, Coronel Concepts of Database Management, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Seventh Edition • Pratt A Guide to MySQL • Pratt, Last Guide to Oracle 10g • Morrison, Morrison, Conrad Oracle 10g Titles Oracle9i Titles Enterprise Resource Planning Concepts in Enterprise Resource Planning, Third Edition • Monk, Wagner Data Communications Data Communications and Computer Networks: A Business User’s Approach, Fourth Edition • White Systems Analysis and Design Systems Analysis and Design in a Changing World, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd Systems Analysis and...

Words: 223685 - Pages: 895

Premium Essay

Strategic Management

...Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please...

Words: 154599 - Pages: 619