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Jextra Neighbourhood Stores in Malaysia
A Critical Analysis
Sharon D. Doherty-Ritter
UMUC
AMBA 660
Professor Mike Shin

Introduction

Jextra Stores is a large Asian grocery retailer based in Hong Kong, China and is owned by Sin Lim Holdings, a large publicly traded industrial group. Jextra operates supermarkets, hypermarkets, and convenience stores in Hong Kong, China, Philippines, Viet Nam, Malaysia, Thailand and Singapore. Jextra entered Malaysia, a stable and prosperous nation of 28 million multi-ethnic people in 2005 using the name Neighbourhood Markets. Tom Chong has been the country manager for Malaysia for eight months (after holding various positions for Jextra in corporate headquarters and two years as Finance Director in Malaysia). After several successful months as country manager, Chong is currently facing two major issues in his role as country manager. The first issue is with the Mayor of Klang (a town located about 30 km west of Malaysia’s capital) who is willing to make it possible for Jextra to expand to Klang if Jextra would finance a new primary school. The second issue has to do with the job performance of Jextra’s top-performing buyer of fruits and vegetables, Arif Alam who maybe taking gifts or accepting bribes which is against the Jextra Business Conduct Code. Chong also suspects Alam of a scheme between Alam and his father-in-law whereas the father-in-law ran a trading agency that potential suppliers would have to go through to “establish contact to Jextra Stores.”

• What are the major social, ethical, or legal challenges that Jextra faces in operating in Malaysia? Are these the kind of issues Chong should have anticipated as a country manager?
The major social, ethical and legal challenges that Jextra faces while operating in Malaysia include bribery and conflicts of interest. The issues that

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