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The Jextra Neighborhood Case

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The Jextra Neighborhood Case Study
George Koduah AMBA 660
Instructor: Dr. David J Pritchard
April 23, 2013

Introduction
The Jextra Neighborhood case study is an attestation of the growing effort by Multi National Corporations to extend their operational base to take advantage of the increasing benefits associated with globalization, a phenomenon that involves ‘cross border trading among nations and customers’ (Daniels, Radebaugh, & Sullivan, 2013). The case highlights the managerial capabilities and style of the Manager, Tom Chong; the cultural variations in the perception of business as an entity and its relationships with society, employee attitude to work ethics, and legal variables governing the operations of international corporations. The Malaysian system poses a socio-ethical dilemma especially with the giving and receipts of bribes by appointed employees as well as the exchange of favors (or request thereof) between government officials and businesses (Inkpen, 2010). The legalities of such operational antecedents can have adverse international legal implications from enacted laws such as the UK Bribery Act and US FCPA ("Arnold & Porter Advisory," March 2012) on organizations involved.
Analysis
Major social, ethical or legal challenges
As a foreign company, Jextra faces a host of social, ethical and legal challenges in its operations. The social culture of Malaysia does not have a strict demarcation between business and social relations. Thus, employees like Arif Alam, a Category Manager (CM) of Jextra Store, combine family relations and employment together by enlisting his father-in-law (allegedly) as agent. The collectivist nature of the society also makes the other employees who might have a fair knowledge of the corrupt practices of the CMs reluctant to come forward. The same cultural view that regards business and society as

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