BC607
Leading from a Global Perspective
Taught by: Dr. John Theodore
Assignment 7.2: Jihad vs. McWorld
By:

Introduction Assignment 7.2, I was asked to analyze the case of Jihad vs. McWorld applying the criteria, as defined by Barber the scientist, as follows: utilize the Jihad vs. McWorld reading assignment, define Barber’s two primary metaphors “McWorld” and “Jihad,” create the major summary issues about the nature of social, cultural, and/or religious resistance to globalization, and establish a list of “dos” of “don’ts” for global enterprises to avoid the tensions reflecting from the resistances. The Jihad has the agenda to care for and protect the community, environment, and everyone living within the parameter that the global businesses are conducting the sales to the global consumers. The McWorld had the agenda to supply the global consumers’ needs and wants as the business knows best. The two opponents head opposite directions. Nevertheless, they do not support and have anything to do with democracy. The Jihad employs violent to stir up the attention of the public or the McWorld in a way to resist or prevent globalization from successfully dominating the whole world. Alternatively, the McWorld while striving to supply or exploit the global consumers with large-volume sales, it ignores major responsibilities regarding culture, social, politics, religious, and so forth existing within the areas – countries and societies. ( Barber, The Atlantic, 2012, JIU, 2012).
Because of these two major conflicting impacting on people living around the world, there have been much social turmoil, economic downsize, politics struggle, and war occurring consistently all over the world. War starts in many countries in Asia, recently, the Middle East, and more places in Africa and Europe. Remember the terrorist attacked on the US soil on 9/11. It was part of the conflict regarding globalization tearing apart between the Jihad and the McWorld!

Analysis/Recommendation The two worlds are at stage, the separation within one-world – the earth and everything existing within. The world of openness to all and the world of closeness to all, the desire and non-desire world existing in one world, but they head opposite directions. The Jihad is the metaphoric world of closeness or protected from modernity. The McWorld is the world of openness, welcoming the modernity, attracting to all consumers regardless cultural, social, political, and religious boundaries.
Jihad is a Lebanonization style. It turns one party again another party: Culture, people, and tribe against each other. It is a closed mind, but care for and protected the environmental areas as it has claimed for the public (people of the world). Nevertheless, thus the real story behind the scene, the public may not know, still stemmed from the claim are much violent through war and social devastated.
McWorld is the materialistic or modernity via the growth of economic, ecology, technology, communications, and commerce that have been motivated and innovate us rushing for globalization, integrating the world via technologies: high-speed computers, high-speed the internet, low-cost products and services through e-commerce. These technologies have eliminated the wide space and waiting time, made us easily and convenience interaction with other in no time. Nevertheless, our world then become monogamous world: The net world or McWorld connected by technology, ecology communications, and commerce.
As our world connected as one, it has also fragmented. The separation is due to two main areas: the controversy between the Jihad and the McWorld and the regional business blocks, such as NAFTA, ASEAN, and the EU. Unlike, the controversy of the Jihad and McWorld, the regional blocks’ separation is based mainly on the business competitive advantage, striving to survive the global business via supplying the global business with low-cost, but high-quality products and services in large-volume sales. This is good for the global consumers as well as for qualified global business.
As if we puzzled back into the dashboard, we can see the picture clearer that even the regional blocks are embedded within the McWorld. They can be the target against the Jihad. To avoid the controversial problem, the enterprises around the world, needs to conduct a thorough research on the atmosphere that they wish to offer their sales or conduct business within the areas. First, they should find out the geo-demography. Second, they should contact the authority within the community for assisting and setting their business in the right format both legally and ethically accepted by the country and the community. Third, they should contact, learn, collaborate, and build good relationship with any NGO existing within the areas. This way, they will not override the NGO’s business or disrespect the organization, but instead, will gain worthy credit and honor to do business with the surrounding community. Fourth, they should build an active friendship with the customers, employees, and people of the community. Fifth, they should invest in their customers, employees, and people of the community. They should supply a community center, where people of the community can interact via special events such as New Year Celebration, cultural festival, local music and song events, and so forth. The things that the enterprises should not dos are to do in reversing these five elements mentioning above. Most of all, they should respect and do everything regard to the social, culture, religious, language, and people of the community. Furthermore, they should take good care of the environment. They are conducting business within, and of course; they should not forget to care for their customers and employees (Barber, The Atlantic, 2012, JIU, 2012).

References
Barber R., B. (2012). Jihad vs. McWorld. Retrieved from http://www.theatlantic.com/magazine/archive/1992/03/jihad-vs-mcworld/3882/Jones international University http://en.wikipedia.org/wiki/History_oftheMiddle_East.