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John H. Johnson

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Submitted By pat8390
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John H. Johnson
Patricia Parker
Dr. Robert E. Culver
BUS 520 Leadership and Organizational
March 12, 2011

John H. Johnson's autobiography, "Succeeding Against the Odds", definitely describe him. Johnson began with very humble beginnings, was ridiculed by fellow students who saw the ragged clothes and unrefined “country” manners as ill-suited for middle-class African-American society (Wilson II, 2010).
John Harold Johnson was snubbed by advertisers when he founded Johnson Publishing Company, Inc. (JPC) in 1942 with a dream and a $500 loan on his mother's furniture which is the largest African-American owned and operated publishing company (Murrill, 2007). His magazines would include positive presentations and examples of African American life in the United States, leaving negative representations to others.
JPC is headquartered in Chicago but has a global reach with offices in New York, DC, London and Paris. It is the home of Ebony founded in November 1945 and Jet magazines November 1951, as well as Fashion Fair Cosmetics founded in 1973, Ebony Fashion Fair founded in 1958, and the Johnson Publishing Company Book Division. Linda Johnson Rice, daughter of founder John H. Johnson, operates as president and CEO of the company (Miller, 2009).
John H. Johnson is a leader and a manager. Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hard decisions about human and other resources (Hellriegel & Slocum, 20011).
No company on the be 100s has demonstrated more consistent performance than Johnson Publishing Co. (JPC), which is celebrating its 60th year as the world's No. 1 black-owned media conglomerate. In fact, the enterprise has always been listed among the top ten black-owned companies in the nation-grossing $23.1 million on 1973's Top 100 list (Grite, 2002, p. 92).
In conclusion John H. Johnson, the successful African-American publishing entrepreneur had a vision for the need of publications for the African-American community. Johnson's view of his audience was clearly on target, as his expanding list of magazines grew in respect and circulation. Several remain in publication today (Berry, 2007). In addition, Johnson saw the growing need to expand his original business to introduce new products and services to a population with an increasingly improved economic situation. Today, Johnson Publishing Company remains a well regarded family-owned and -managed Chicago business.

REFERENCES
Berry, W. (2007). The Johnson publishing company. Illinois history teacher. Retrieved March 10, 2011 from http://www.lib.niu.edu/2007/iht07140113.html
Gite, L. (2002). Marathon Men Revisited. Black Enterprise, 32(11), 92. Retrieved from EBSCOhost.
Hellriegel, D., & Slocum, J. W., Jr. (2011). Organizational behavior: 2011 custom edition (13th ed.). Mason, OH: South-Western Cengage Learning.
Miller, M. (2009). The wealthiest black Americans. Forbes. Retrieved March 6, 2011 from http://www.forbes.com/2009/05/06/richest-black-americans-busienss-billionaires-richest-black-americans.html
Murrill, A. (2007). Linda Johnson Rice '87 New ideas, strong legacy brand, spell success for publisher Linda Johnson Rice. Retrieved March 6, 2011 from http://alumni.kellogg.north hwestern.edu/profiles/alumni/ljRice.htm
Wilson II, C. (2010). Discovering John H. Johnson: an African-American media mogul. Afrik-news. Retrieved March 6, 2011 from http://www.afrik-news.com/article18127.html

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