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John Mackey and Whole Foods Market

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Submitted By gabbyayishaaa
Words 1662
Pages 7
Short Case Study Analysis Outline

Brittany Coleman
Professor Drake Mullens
Business Strategy
October 29th, 2012

Question #1
What are the chief elements of the strategy that Whole Foods Market is pursuing? Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry? As two young hippies in the late 70’s, John Mackey and his girlfriend opened an all natural food market in Austin, Texas. The store blossomed successfully, with several more opening in surrounding towns. Each store produced accordingly and did well, however, Whole Market Foods big rise didn’t come until after 1992, when John Mackey made the decision to start buying natural food retailers all over the United States. With this demanding statement, Whole Foods Market made a startling presence in the produce aspect of things. John Mackey makes Whole Foods Market thrive with his strange but successful tactics that he uses. Instead of completely changing every store that he buys out, or market he takes over, he takes unique tendencies that each has and uses it to help the original better. Over 70% of Whole Foods Market were made from complete scratch, giving each one its own personality. Whole Foods Market main goal is to provide the most naturally produced and preserved foods that they can, in the most appealing and presentable way that they can. The fact that John Mackey is consistently open to new change for the profit of the company, adaptations come smooth and swift for Whole Foods Market, allowing them to keep up to date with upcoming competitors. “It will be interesting to watch how these ideals collide with Wall Street's expectations if the chain stops delivering such healthy profit growth. But for now, Mackey sees no rivals capable of impeding his company's trajectory. "It's a growing category, and

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