...Business Analysis I, II & III Stephanie Upchurch MGT/521 June 11, 2011 Anthony Manzanetti Business Analysis I, II & III Part I of the business analysis will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company. Last, part III of the business analysis will review the strategic initiatives of Ford Motor Company relating to the organizational and operational adaptations to the changing automobile market. SWOT Analysis The reduced availability of fuel and the economic distress of Ford suppliers place the company in potential risk. The world has experienced great woes in regard to fuel availability. Events beyond car manufactures control have caused consumers to take a second look at the way they purchase automobiles. As gas prices increase consumers seek price effective ways to travel and transport goods. SUV’s, V-8 engine cars and other gas guzzling vehicles abate consumer purchases. Ford must combat the potential risk of consumer purchase decline by producing fuel efficient vehicles while making up profit losses in the slump of sales in major Ford models such as the Expedition, Explore and the F-150, super Duty and Ranger. The following will review the outcomes of the SWOT...
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...justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While there are many reasons that businesses fail, including some that have nothing to do with an owner's skills, it’s also possible that many of those same businesses collapsed simply because they couldn’t get enough customers to buy their product or service. In other words, the owners founded their business on a strategy of “build it and they will come” where, unfortunately, the customers never came. In fact, a recent study undertaken by the Blackbox seed accelerator found that many tech start-ups failed because they focused more on their product than on their potential customers. 1.2 Ask the right questions As a first step to determining the potential market for your new product or service, you want to focus on asking a couple of questions of yourself first, says Victor Kwegyir, a business consultant, business motivational speaker, and author of The Business You Can Start: Spotting the Greatest Opportunities in the Economic Downturn. Some of the questions you may want to begin with, Kwegyir says, include: a) Is this product or service I have in mind going to satisfy a market need? b) Who are my potential customers...
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...Final Project – Week VI Marketing Strategy John Sponsler MG525: Strategic Marketing and Research ITT Technical Institute – Online Instructor: Rachel Wade Sunday, February 2, 2014 Final Project Marketing Strategy Introduction: You have recently joined as a marketing manager for a company that has been making a branded product “X” for the past 10-20 years. The product has now reached its maturity and its sales have stabilized. The management is worried that the sales will soon start declining for this product. Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or introducing a new one in the same line. The management has asked you for ideas and suggestions regarding the future of “X”. How will you go about doing that? Will you revive “X”? Will you innovate and introduce a new product in the same line? This is your chance to prove yourself at your first assignment in the company. Draw up a marketing plan for “X”. Phase I Generate a Research Proposal By virtue that the product has been marketed for 10-20 years, the brand awareness rates are very high and hence it will be paramount that the innovations are made on the product “X” that is already in existence rather than the introduction of a totally new commodity in the same line. This act will ensure that the original clients of the product are maintained as well the attaining of new customers in the company. In the creation...
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...Assignment 1: Project Proposal BUS 517 Strayer University Project portfolio management method Management of this project requires just a few people with qualities and various skills in management bearing in mind that the project is at its genesis. It will therefore include the founder of the project who will work closely with two financial partners and all together they form the executive management of the project. Financial managers play a vital role in this project since everything that is likely to be involved in this project will require a certain specific amount money which they will have to allocate the correct amount for the success of the project. At this early stage also, most decisions in the project will be made by the founder himself but may also be assisted by the two financial partners. In addition, it is also the responsibility of the founder to as well monitor or manage all the business activities within the project reason being that the project is still at its early stages and therefore may not require many people in the management; in other words, it only requires a very simple kind of organization. However, in the near future whereby the project is expected to pick up and grow drastically, the management is expected to change by especially having more managers who will manage various units in the project. It is also expected in the future that as the project grows the management structure will be divided into two to include, the executive management and...
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...Guidelines for Project Work in Business Studies for Classes XI and XII w.e.f. the academic session 2012-13 and the Board Examination 2013. Dear Principal, Kindly refer to the Business Studies syllabus for Classes XI and XII pertaining to the Board Examination year 2013 which provides for Project Work of 10 marks in both the classes at senior school level. The Board has brought out Guidelines for Project Work for perusal of the Business Studies teachers. Kindly bring these to the notice of concerned teachers and students. The teachers are requested to ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside. The revised Sample Question Papers (Theory) in Business Studies for Class XII will soon be uploaded on the CBSE website. Kindly bring these to the notice of concerned teachers and students. Yours sincerely N. Nagaraju Director (Academic) Encl.: Guidelines for Project work in Business Studies, Classes...
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...Internationalization process for Jaakko Poyry Group 5 Internationalization process for Kone elevators 7 Comparison in the internationalization process of firms 8 Similarities 8 I. External environmental conditions: 8 II. Leadership and top management: 8 Differences 9 I. Strategy for Internationalization 9 II. Outlook of the company 11 III. Organizational and business structure: 12 Conclusion 13 Introduction The study of the Internationalization process for Finnish firms has been quite interesting in terms of the variety of the methods used by the companies to do so and in the nature of the learning that can be gained from the same. While studying about processes and the tactics being used by the companies’ one also has to pay importance to the external environment in terms of the economy, government and social and cultural factors that play a very important part in the decision making during the internationalization process. The major factors that have led to the internationalization process in Finnish firms can be classified into five major categories as mentioned. The first factor is the competence development in individuals and exploitation of the critical events that occur in the world. The second is the creation of international business through focused acquisitions, which has led to long term development. The third is the group transformation, identity building wherein corporations have searched for new focus and identity which has led to internationalization...
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...Guidelines for Project Work in Business Studies for Classes XI and XII w.e.f. the academic session 2012-13 and the Board Examination 2013. Dear Principal, Kindly refer to the Business Studies syllabus for Classes XI and XII pertaining to the Board Examination year 2013 which provides for Project Work of 10 marks in both the classes at senior school level. The Board has brought out Guidelines for Project Work for perusal of the Business Studies teachers. Kindly bring these to the notice of concerned teachers and students. The teachers are requested to ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside. The revised Sample Question Papers (Theory) in Business Studies for Class XII will soon be uploaded on the CBSE website. Kindly bring these to the notice of concerned teachers and students. Yours sincerely N. Nagaraju Director (Academic) Encl.: Guidelines for Project work in Business Studies, Classes...
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...Project of Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts of S.M to the case study We are very much thankful to our Sir Ishfaq Ahmedfor teaching us this important subject with all dedication and interest. It was very necessary for us to understand the real concepts of S.M.for our future practical working life. Project prepared by: Bilal Raja 792 Krispy Kreme Doughnut History and Growth The founder, Vernon Rudolph, worked for his uncle, Ishmael Armstrong, who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in Paducah, Kentucky, from Joseph LeBeouf of Lake Charles, Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville, Tennessee, and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem, and began selling to groceries and then directly...
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...Module 1 & 2: 1. How would you define the industry to be analysed? The industry is the world’s largest chain of hamburger fast food restaurants. Core activities are selling hamburger, desserts, and beverage. 2. Is the industry global? Yes since customers around the world can get McDonald’s product and service easily. This can be evidence from figures in table 1 and 2 (generated income from US, Europe, APMEA, and other countries and corporate. 3. Is the organization mentioned Australian or overseas based? The organization is local based. All the outlet located in overseas are operated by their franchisee and close monitor by franchisor. 4. Can you make any inferences about the industry value chain from the article? Raw material – raw material processing – outbound logistics - marketing and sales – services 5. What are the key product and services segments in the indsurty that are mentioned in the article? Hamburger, desserts and beverage. 6. Are you able to identify the stage of the industry life-cycle from the facts in the article? McDonald is in growth stage. This is demonstrated by global comparable sales increase 5.6%, operating income grew by 10% constant currencies and McDonald’s has delivered 35% total return to their investors resulted top performing company in the Dow Jones Industrial Average for 2011. McDonald has primarily concerned on keeping up with the current demand by expanding menu offerings, modernizing the customer...
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...Calorie Microwavable food Course name: Course no. Date: Instructor’s name: The demand function for low calorie microwavable food depends on the price of the good, its competitive good, advertisement expenditure and income of the consumer. From the demand function and the elasticities calculated, it is found that the market for the low calorie microwavable food belongs to a monopolistically competitive market. A monopolistic competitive is characterized by a fair number of buyers and sellers. Therefore people can switch to another brand if a particular brand charges a high price. But a monopolistic competitive seller performs product differentiation. Thus he attracts the consumers. Now, Profit (π) = Total Revenue (TR) – Total Cost (TC) = P×Q – TC According to the FOC of profit maximization, we get dπdQ = d(TR)dQ - d(TC)dQ [Here P is not fixed] = MR – MC = 0 Therefore MR = MC Form the elasticity as calculated in the given assignments, we can see that the demand for the low calorie microwavable product is inelastic in nature. Now, in order to keep their products as inelastic as possible, the firm will try to differentiate its product from other firms’ products. If their product is different from others then the consumers will not find a substitute for that product easily. That will make the demand for the corresponding product inelastic in nature.We all know that the greater the degree of product differentiation, the greater the market power. Therefore, it...
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...BUS599 MBA Integrative Project Module II-Case Stevie Stephens Trident University Introduction The following paper looks to inform the reader of the six OD models widely used by organizations. Each of the six models is unique; bringing with them their own pros and cons. Along with the OD models, we will be covering three issues plaguing the Whole Foods Market today. 7s Model McKinsey 7s model is a model developed by McKinsey Consultants with help from Richard Pascale and Anthony G. Anthos in the 1980s. McKinsey 7s model follows the 7 key internal parts of: approach, structure, arrangements, shared values, style, workforce and skills to permit organizations to realize its goals. Approach is a plan established by a firm to bring an economical advantage alongside with success competitor within the market. Structure is the organizational chart of the firm legendary for being one in every of the foremost visible and simple to vary parts of the framework. Arrangements are legendary for being the main focus for how managers accomplish business; particularly throughout structure modification. Skills are the talents of the staff of the firm. Staff is the amount of staff at intervals a corporation required to hold out the mission. Style is the management and leadership of top-ranking managers. Shared values are the basis of each organization and also the core of McKinsey 7s model; the standards that guide employee’s behaviour. The model remains one of the foremost popular strategic...
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...The purpose of this memo is present the analysis and answer the questions revolving around the Project Chariot, the Spin-off that allowed Marriott to separate its business activities in its world famous hotel management business and a separate real estate business in 1994. This project involves the splitting up the company into two separate entities, Marriott International Incorporated (MI) and Host Marriott Corporation (HM) in order to minimize the debt burden and improve the financial health of the company after severe effects from real estate market crash and the slowdown in the business in early nineties. The description of Marriott Corporation, key issues faced by the corporation, details about the proposed Project Chariot and the alternatives and consequences of implementing Project Chariot is reported in the following sections. 1) The first analysis is the impact assessment for the parties and stakeholders of Marriott: According to the reorganization plan MI would operate hotels and include Marriott’s service businesses. It would also own Marriott’s trademarks, trade names, reservation and franchise systems. HM would own Marriott’s hotel properties and undeveloped real estate. It would also operate food, beverage, and merchandise concession in airports and toll-road rest areas. Impact Assessment for: a) Shareholders: the project would give each shareholder one share of the new Marriott International Inc. (MI) for each share of Marriott, so since no cash would be...
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... a) There is attention of students when we teach b) There is some REGULAR Written Work for when note book checking comes 3. Give enough no. of examples in all the discussions 4. Application Questions to be developed on the basis of the ‘Projects’ given at he end of each chapter. 5. All Application questions to be Answered Only ‘With Reference to India’. PROJECTS I DEMAND ANALYSIS 1. Student to choose only NON ELECTRONIC ITEM to make its Technical Feasibility simple and possible. ENCOURAGE STUDENTS TO TAKE UP SERVICES WHICH ARE EASY TO EXPLAIN 2. No ATM based or Govt. utility to be set up like phone company or banking service as , the project is researched in and done in Dubai where it is not allowed to the Private sector. 2. MAJOR HEADINGS OF THE PROJECT IN THE RIGHT ORDER:Stick to this Given Order Only A. ‘ENTRPRENEURSHIP PROJECT’ page with student’s name and section B. CONTENTS C. Certificate Page: “ I……… am a bonafide student of XII’…’ and have completed the project titled ‘ here topic should come’ as per the CBSE guidelines as per the Board pattern. Teacher in-charge Internal Examiner Name-------- Name--------- Date-------- Date------- Signature------ Signature------- ...
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...CONTENTS Sr. # Description Page # 1. Preface …………………………………………………………… II 2. Acknowledgement………………………………………………. III 3. Managers title page…………………………………………….. IV 4. Five principles…………………………………………………… V 5. Feasibility report………………………………………………… IX 6. Introduction……………………………………………………… X 7. Executive Summary………………………………………… X 8. Background of Entrepreneurs………………………………… XI 9. Production Plan………………………………………… XII 10. Marketing……………………………………………… XIV 11. 4P’S of Marketing………………………………………… XVIII a) Product……………………… XIX b) Price………………………… XX1 c) Placement ………………… XXII d) Promotion………… XXIII 12. Organizational Plan…………………………………………...... XXV 13. Human Resource Management…………………… ………... XXIX 14. Conclusion…………………………………………...…... XXXIII PREFACE This report is about the launching of a new business of hot factory restaurant in the I-8 markaz area of Islamabad. The management of this organization includes managers in different disciplines which play an important role in launching of a new restaurant. This...
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...• Business plan Proposed a new business plan to company by :- - Create a business ideas based on business operation that did by the company. - Proposed a business called rice milk beverages which can be done by company since it main product is mainly based on rice production. - This business plan is to help company to expand its production, profit and in the meantime increase its brand in the market. 1. Company Background |1.1 Company name |: Sunnah Tani Sdn. Bhd. | | |Former business activities |: Seling organic rice and catfish | | | New business ideas |: Rice milk beverage | | | | | | |1.2 Modal for Rice milk beverage |: RM20 000 | | |Allowed Modal |: RM - | | |Single Holder |: RM20 000 ...
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