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Joint Venture Example

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Submitted By lazuardhi
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JOINT VENTURE
A joint venture is a strategic alliance where two or more parties, usually businesses, form a partnership to pool their resources, share markets, intellectual property, assets, knowledge, and, of course, profits for the purpose of accomplishing a specific task.
A joint venture differs from a merger in the sense that there is no transfer of ownership in the deal.
This partnership can happen between goliaths in an industry. Cingular, for instance, is a strategic alliance between SBS and Bellsouth. It can also occur between two small businesses that believe partnering will help them successfully fight their bigger competitors.
Companies with identical products and services can also join forces to penetrate markets they wouldn't or could not consider without investing tremendous resources. Furthermore, due to local regulations, some markets can only be penetrated via joint venturing with a local business.
In some cases, a large company can decide to form a joint venture with a smaller business in order to quickly acquire critical intellectual property, technology, or resources otherwise hard to obtain, even with plenty of cash at their disposal.
The reasons legitimate company chooses the joint venture strategy is not separated from the reasons above. legitimate eventually choose Tsui Wah restaurant as partners because of limited resources that faces legitimate company can be pervaded by Tsui Wah restaurant, such as:
1. Tsui wah is well known in hongkong so it makes easier for legitimate to enter the market in hongkong
2. Tsui wah restaurant have an equipment that can help us to make our product
3. By joining with tsui wah, legitimate have decreasing one big competitor in hongkong
Internal reasons
1. Strengthen the company
2. Spread the cost and risk
3. Increase the access to resources
4. Access to the new customer
5. Access to the innovative

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