...I. COMPANY DESCRIPTION iCafé, unlike a typical café, will provide a unique forum for communication and entertainment through the medium of the Internet. iCafé simply means Internet Café. The name was ideally created because the business itself is an internet-coffee shop which is considered as a small type service-merchandising business. It is owned by a Taiwanese businessman, Mr. Jeff Yeh who is also a Business Administration graduate in Emilio Aguinaldo College, Manila. The business will soon be located along United Nations avenue, Manila near Emilio Aguinaldo College and will offer the community easy and affordable access to the Internet. iCafé will provide full access to email, WWW, Free-to-Play games, and other internet and computer applications. It will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages and bakery items. iCafé will appeal to individuals of all ages and backgrounds though the specific target market are college students and professionals. The instructional Internet classes, and the helpful staff that iCafé provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract not only the target market but also the younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The company’s location will provide customers convenient access to their online...
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