Kahlúa licor de café appears as an ad in an August 1989 Life magazine. The first object one lays his/her eyes on is a glass bowl filled with a perfectly round and creamy vanilla ice-cream scoop that is being doused by a cascade of Kahlúa. The Kahlúa has a syrupy look to it as it smoothly runs down the side of the ice-cream. Behind the bowl lies a glimmering silver spoon, and to the left of the bowl sits a flower stained glass bowl of nuts. To the right of the spoon is the bottle of the Kahlúa which is brown with a red label near the top that says imported from sunny Mexico. The bottle also has a yellow label with “Kahlúa” in red and directly below it has the words Hecho En Mexico Licor De Café which translates into Made in Mexico and coffee flavored liquor. Under this is a drawing of a Mexican city which has one palm tree on the left, one cloud in the back, a dirt road in the center, buildings to the left and right of the road, and in the bottom right hand corner there is a man with a sombrero. The words and the drawing are encased by a white …show more content…
The way the Kahlúa is depicted draws attention even in a Life magazine. The Kahlúa poured over the ice-cream in the glass bowl is the eye catcher of the ad, because it thrives on people’s cravings. The ice-cream looks soft as it has melted in the bottom half of the bowl with the Kahlúa mixing with it at the bottom creating a moat. The Kahlúa is also a topping for various desserts such as ice-cream, cake, and cheesecake. The bottle to the right has an elegant look. It seems like it is for the upper class of society, but the text at the top says “Everything it touches turns delicious.” Which implies that even the working class can indulge in something that mimics high class. The readers of Life magazine include those with the interest of what is going on in the world and those with personal