Product (or Service) Our offering should be appealing to our mentioned target market and supports your positioning. Following are the key points in product to make it enticing:
 Product size (Netbook size, iPad size, wide screen laptop size etc.)
 Pockets (small pockets to carry mobile phones, chargers etc.)
 Packaging material (extra protection from water,scratching, dust etc.)
 Label (Brand name on the Strap, Front,bottomsetc))
 Warranty (money back guarantee, 3 years warranty etc.)
 Quality (type of fabric used, etc.)
 Features (holding style, detachable sub part etc.) * Varieties (minibag, traveller, carry on) * Service (free trainings on how to use) * Packaging (water proof cover for whole bag, anti shock sensors, comfort form on shoulders and back)

Price
As our product is new to the market, a monopoly is clearly observed and a segment of laptop users are inelastic to the price. We will be using rapid skimming strategy as mentioned in pricing strategy.
 Payment modes (on EMI available on credit cards)
 Economy (Lower pricing to appeal to price-conscious target market)
 Volume (Discounts for purchasing larger quantities)
 Bundle discounts (Discounts for buying additional different items from our product line to share customer's wallet in other product points from our product portfolio)
 Credit terms (for customers with good loyalty points the days to pay credit can be extended)

Place (Distribution)
The way in which you get your product to market and where the product is offered
(including your own retail location) can be a marketing tool.
 Exclusive (initially we'll sell in one or very few locations to support a perception of
“specialness” and a higher price)
 Intensive (Offer the product in as many locations as possible for decided geographic reach and customer convenience)
 Indirect (Leverage the