...Ready To Eat Breakfast Cereal Industry Monday, September 09, 2013 3:09 PM The Big 3 and the industry before the 1990's 1972 Federal trade Commission file a major antitrust suit against the big 3 (Kellogg, General Mills, and General Foods) Argued: Monopolized cereal market and had taken specific steps to deter entry by new firms How? Restrained competition amongst themselves through "unwritten agreements" to limit the in-pack premiums (free toys, gifts, e tc) -Refrain from trade dealing-offering discounts to retailers for special treatment or special promotions -Refrained from widespread fortification of their brands because it was believed to not be in the long run interests of the industry (vitamin fortification) FTC also argued the big three took specific actions to make new entry ventures unprofitable -prevented entry into the RTE cereal industry by encouraging super markets and other retailers to adopt a shelf space plan that ensured the big threes products received the most valued center aisle position Caught off guard with the introduction of natural cereal brands Industry environment in the 1990's Technology Processes utilized in creation of many children's cereals took substantial engineering expertise and production experience to master. -Standard plant was estimated to req. a capacity of 75 million pounds per year to achieve minimum efficient scale -employed 125 people -req. capital in excess of 100 million -a singly plant...
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...Kellogg's Indian Experience: A Failed Launch |In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There | |was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. | | | |Kellogg was the wholly-owned Indian subsidiary of the Kellogg Company based in Battle Creek, Michigan. Kellogg Company was the world's | |leading producer of cereals and convenience foods, including cookies, crackers, cereal bars, frozen waffles, meat alternatives, piecrusts, | |and ice cream cones. Founded in 1906, Kellogg Company had manufacturing facilities in 19 countries and marketed its products in more than | |160 countries. The company's turnover in 1999-00 was $ 7 billion. Kellogg Company had set up its 30th manufacturing facility in India, with | |a total investment of $ 30 million. The Indian market held great significance for the Kellogg Company because its US sales were stagnating | |and only regular price increases had helped boost the revenues in the 1990s. | Launched in September 1994, Kellogg's initial offerings in India included cornflakes, wheat flakes and Basmati rice flakes. Despite offering good quality products...
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...Justin Gilmore Professor James Caplinger HUM 110 3/6/2015 “The Music of the Rolling Stones” “My concept for The Music of The Rolling Stones was to take the music as close to the originals as we could and then add the orchestral colors to enhance what the Stones had done,” says Brent Havens, the conductor of the musical event (“Ted Constant Convocation Center”). Thus, Brent is trying to recreate the era from which the Rolling Stones were a major music sensation. I was not alive when the Rolling Stones were at their peak in popularity and financial success, however, the music they have produced still can connect with any generation. The intent of the concert “The Music of the Rolling Stones” is to connect the great lyrics and songwriting of the Rolling Stones with the younger and older generations. One way the conductor Brent Havens tried to make a connection with the audience is through the use of an “amplified by a full rock band and accompanied by singer Brody Dolyniuk’s vocals” (“Ted Constant Convocation Center”). The appeal of a modern sound with that of the Virginia Symphony Orchestra, “gives the music a richness”. Brody Dolyniuk said, “My goal onstage is to break down a façade,” which helps to produce a realistic feel, comparable to that of the Rolling Stones’ Mick Jagger (Ward). Brody portrays a similar stage presence as Mick Jagger, and also showed the audience “a few Mick Jagger (dance) moves,” in order to get a little more group participation. Although I enjoyed...
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...Utah Symphony Analysis Financial Strengths: The Utah Symphony received approximately 5% of its incoming from their endowment fund annually. The organization raised $3,829 in revenue from rental fees, sets, props, costumes, box office, etc. However, the symphony believes that the fundraising contributions are sufficient enough currently to allow ticket prices to remain the same as the prior year is successful. The up side is that there was a $116,308 in surplus at the end of the year. Utah Symphony Financial weakness: The Utah Symphony’s goal is to become stable financially stable through the raising of sufficient annual profitable. The Symphony relies too heavily on government grants. The performance revenue is only 18.5% more than government grants. Moreover, contributions are 14% higher than performance revenue, which means that the symphony relies too heavily on contributions and not enough on tickets sales. The program expenses are $10,447,384 and are significantly high, which include salaries, benefits, and taxes. It is 60% of the total expenses. The expenses are too high, without enough revenue to keep it going. Without the aid of grants and contributions, the symphony would not be sustained. The symphony is not sustainable without contributions and government grants. Furthermore, there is $1,164,026 in bad debt expense from pledged dollars that were not paid. Unfortunately, this is potential income cannot be used to pay for the organizations expenses. The...
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...August 2, 2015 A1: One Theory of Motivation for Bill Bailey William “Bill” Bailey is chairman of the board for the opera. Bailey is in a position of power to influence others (mainly the Board of Directors) to either support or oppose the merger. While there are multiple theories that could be used, I believe that the best is Vroom’s Expectancy theory. This theory “holds that people are motivated to behave in ways that produce desired combinations of expected outcomes.” (Kinicki & Robert, 2013) Vroom’s theory has three factors: Valence, Expectancy and Instrumentality. Valence, or rewards, refers to the directions which people embrace with respect to the outcomes. Expectancy (performance) is the different “expectations and levels of confidence about what they are capable of doing.” (Vroom's Expectancy Theory, n.d.) Instrumentality (belief) refers to the “perception of employees whether they will actually receive what they desire, even if it has been promised by a manager – the perceived link between first order and second order outcomes.” (Vroom's Expectancy Theory, n.d.) In using this theory, the reward for the Utah opera would be to remain financially stable during the downturn of the economy and less public/private donations coming in. The expectancy in this is whether they choose to support or oppose the merger with the Utah Symphony, which is looking to strengthen their finances with a merger with the opera, though in theory this would strengthen the bottom...
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...peers that average an operating budget of $8.8 million. The symphonies fundraising and performance revenues are projected to increase for the 01-02 fiscal year, proving these a strength despite a slowing economy. A major financial weakness that the Utah Symphony must confront is the full-time salaries of the musicians. The symphony employs 83 musicians and they receive a salary between $50,000-$85,000 along with benefits. These partnered with the associated payroll taxes accounts for almost 60% of the symphony’s budget. In the next two fiscal years, the symphony’s problem isn’t looking better with the musicians set to get a 12.9% increase for the 02-03 fiscal year and another 6.8% for the 03-04 fiscal year. In terms of leadership, Keith Lockhart represents a great talent that contributes directly to the success of the symphony. His successes are well documented: he served as the conductor of the Boston Pops Orchestra, he has conducted over 600 concerts, and created 50 television shows, including...
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...A1. Illustrate how Bill Bailey, chairman of the board of the Utah Opera Organization, might use one theory of motivation to oppose or support the merger. Bill Bailey openly stated that opera trustees had two primary concerns; the opera’s financially stable model against the symphony’s more volatile model, and the possibility of becoming a tier one arts organization versus the risk of losing the opera’s identity to the larger symphony persona. (Delong & Ager, 2005) Bill needs to utilize Vroom’s Expectancy Theory of Motivation. Vroom’s Theory maintains that “people are motivated to behave in ways that produce valued outcomes” (Kreitner 2013) Expectancy, instrumentality, and valence are all dependent upon the outcome of a given situation, and how the outcome is received, perceived, and anticipated. Bailey can apply these concepts by informing the trustees what they can expect from the merger. Despite their two primary concerns, Bailey can assuage them by explaining the first two of Vroom’s factors which impact employee perceptions: 1. Self-esteem 2. Self-efficacy These two factors will play especially well to those in leadership positions, such as a Board of Trustees. People in those positions typically have high levels of each and are confident in their ability to lead and succeed. The fact that the opera has a reserve fund and great financial flexibility should be a positive, rather than a negative for the trustees. Bailey can explain that through the opera’s leadership...
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...Organizational Management JFT2 Task 1 Utah Organizational Management JFT2, Task 1: Utah Symphony & Utah Opera Proposed Merger Analysis Utah Symphony & Utah Opera Proposed Merger Analysis In 2002, a proposal was made to merge the Utah Symphony and Utah Opera due to the failing economy, collapsing of the stock market, declining government financial support, and a waning of donations for the arts. The proposed merger would help both organizations by economizing on costs and expanding the artistic potential of both organizations. Each of the organizations need to support the decision in order for the merger to be successful. A1. Bill Bailey and McClelland’s Need Theory Bill Bailey, chairman of the board for the Utah Opera, can apply McClelland’s need theory to convince the other Utah Opera board members to support the Utah Opera and Utah Symphony merger. McClelland’s need theory is based on three needs: the need for achievement, the need for affiliation, and the need for power. Mr. Bailey sees a need for achievement (the ability to accomplish something difficult) both for himself and for the Utah Opera (Kreitner & Kinicki, 2013). For the Utah Opera, Bailey sees continued success and growth as its need for achievement. The merger also presents Bailey with an opportunity to personally achieve a difficult task—a merger that is quite rare in the arts world. If Bailey can effectively aide in the successful merger of the two organizations, he can help the Utah Opera...
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...Safe Enough (2006) by Lee Child Homework: You have prepared answers to the first 4 questions on p. 59. Group work: Discuss your answers and write down the answer you have agreed upon. Use the diagram below. Once you have given your answers please upload the document to the folder: Crime Fiction in lectio. Group | Name | q. 1 | q. 2 | q. 3 | q.4 | | Where, when | Divide into sections/climax | Plot | Setting | 1) | SussiElmaJona | First it is in the city, the Bronx. Then after Wolfe gets twenty-eight years old he moves to the suburbs. Which he calls the country. Last he ends up living in Mary's house, which is at the country. | p. 47, l. 1-8 – Childhood.P. 47, l. 9 - 31 –Moving to the suburbs.p. 47, l.32- p.49, l. 10 - Workp. 49, l. 11 – p. 50, l. 38 – The woman.p. 50, l. 40 – 54, l. 14 – The missing husbandp. 54, l. 16 – p. 56, l. 24 – The Christmas. p. 56, l. 25 – p. 57, l. 14 – Mary arrested and put to jail. p. 57, l. 16 – p. 57, l. 32 – Wolfe lives alone in Marys house. | It is about a man named Wolfe. He lives in the suburbs, which he calls the country. He works as an electrician, where he meets this woman that he has to do a lot of work for. They get a relationship, while her husband is missing and the police think she might have killed him. | | 2) | OliverEmmaLine | | | | | 3) | MartinSelmaLasse | | | | | 4) | EmirKamillaPatrik | | | | | 5) | MikkelCannZerinaShkendieSofie | | | |...
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...of publiclyfunded art, and the bureaucracyinvolved pitfalls creating with puttingthe workon the wall. He learnedto workwithin bureaucrat- icallycrafteddefinitionsof communitythat did not necessarilyserveall membersof the community.He also had to deal with the fact that cre- ative was often subordinatedto fundingrequirementsin these expression of S-4 learnedto adapthis skillsand his creativitywhile at types projects. school. He was able to negotiate the politics of community-basedand publicart. J-5'sattitudetowardthe artworldwasmoreremovedthanthatof the other He did not want to be presentduringpublic scrutiny participants. of his work,so was a satisfyingvehiclefor anonymouslyexhibiting graffiti his art. He was involved with the Keith Haring exhibition at the Art Galleryof Ontario,anexperiencethatseemedto confirmhisperception thatartinstitutionsareremovedfromwhatis reallyhappeningwithinthe city. He found that the people inside the galleryknew very little about artistsoutsidethe galleryor how theyworked.As a visitingartistin the school system,he was surprisedto discoverhow little informationadoles- centshadabouttheworldoutsidetheirschools.He thoughtthatyoung studentsshouldlearnaboutdiverse,alternativeapproachesto art,someof which be outside the mainstream. followedhis own path and might J-5 wasnot interestedin subculturegatheringsandconnections. P-6 embracedthe art world with some skepticism.Like R-1, he was concernedabouttheelitism,superficialitya,ndinaccessibilitythattheart ...
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...Opinion Editorial Is this country music? “Do you wish somebody had the nerve to tell that stupid boss of yours to shove it, next time he yells at you,” sings Brad Paisley on the renowned Nashville stage. With its world premiere at the 2010 Country Music Awards, Brad Paisley’s new hit single, “This is Country Music,” has taken the likes of millions of fans across the world. While referring to several of the past and present faces of country music including George Strait and Johnny Cash, it is no wonder this song has soared up the music charts. Numerous covers of “This is Country Music” have been posted to YouTube at a high rate and their view count number is getting bigger by the hour. Paisley, who was is also the Country Music Award’s entertainer of the year, shows his heartfelt sincerity in this song by singing about country music and how so many songs can be related to everyday life. Not every song will relate to every listener, but there is sure to be a country song that relates to your life in one way or another. Whether it’s an upbeat song like “Country Boys Can Survive” or a slow song like Dolly Parton’s “Stand by Your Man,” Paisley covered the bases for everyone’s personal soundtrack. Approximately two minutes into the song there is a thirty second guitar solo before he discusses country music’s strong point of view on freedom in America. The melody coming from fiddles and banjos is reduced to showcase Paisley and his showy electric guitar solo. Although I...
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...Background summary: Kellogg Company is a manufacturer of cereal and convenience foods, such as cereal bars, fruit-flavored snacks, frozen waffles, cookies, and crackers. Kellogg manufactures its products in 17 countries and sells its products in over a hundred countries. The sales of core products, like cereal, has declined over time in major markets like the United States and Europe. Cereal was a convenient food for breakfast, but now consumers do not have time to “sit down with a bowl, milk, and spoon.” Snacks have become a core product for the company. Kellogg acquired Pringles to expand its market share in international snacks. Kellogg’s investors were pleased with the acquisition. Mr. Bryant paid for Pringles acquisition at a high price of $2.7 billion versus $950 million of Diamond’s deal, because he speculated Pringles would help Kellogg increase profits. Kellogg has faced intense competition from GM & Ralston, Quaker, Post & Nabisco, etc.. Knowledgeable consumers and nutritionists criticized the high caloric content and use too much of salt in Kellogg’s cereals. Mr. Robert Dickerson, Kellogg’s consumer research analyst, believed that the company should refresh its entire portfolio to attract consumers by changing its image on packaging and rebranding the products. Problem statement: Kraft is refocusing their production toward snacks, and Kellogg can face intense competition. Kellogg’s core market sales, profit, and share price have declined. Kellogg must find...
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...Performance Management Plan-Landslide Limousine Jessica Schofield HRM 531 April 28, 2014 Patrice Coultier Below as requested is a performance management plan formulated for the future of Landslide Limousine. This a new business comprised of about approximately twenty-five employees opening in Austin, Texas. Alignment of performance management framework An organization’s success relies on the standards set forth by the company’s principals and standards. It is the responsibility of the employer to develop topnotch standards and expectations that the employees are aware of and can strive to provide to the customers they serve. Employees should be provided proper training and education to best accomplish their tasks and job specific training needs to be managed. When beginning the initial performance appraisals there will need to be equal expectations and understanding of the goals set forth for the employee. To run smoothly it is best that the company provide the best possible tools and professional standards to be sure it is viewed as a company wide expectation and not an individual approach. In light of the goals and expectations of the employee there needs to be assessment and measurement that can be determined and rewarded through merit raises and acknowledgements for hard work and integrity. Organizational performance philosophy As a customer service business it will be essential for Landslide to define the goals of reliability, top-quality customer service, and...
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...DIAGNOSING MARKETING FAILURE OF KELLOG’S BREAKFAST MATES USING FOUR “A” FRAMEWORK COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: GR 523–1DA SUBMITTED TO DR. RAJ SISODIA, PROFESSOR OF MARKETING SUBMITTED BY KHALED MAHMUD MCCALLUM GRADUATE SCHOOL OF BUSINESS BENTLEY UNIVERSITY MARCH 18, 2013 TABLE OF CONTENTS 1. KELLOGG’S AS A COMPANY: ............................................................................................................ 1 2. BACKGROUND OF KELLOGG’S BREAKFAST MATES: ...................................................................... 1 3. KELLOGG’S BREAKFAST MATES’ OFFERING: ................................................................................. 1 4. TARGET MARKET: ........................................................................................................................... 1 5. POSITIONING: ................................................................................................................................... 1 6. FAILURE OF BREAKFAST MATES: ...............................................................................
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...Carrie Underwood Interview What is country music to you? “To me it is the least tainted ,It isn’t about sex or how well you can dance….Its the most respectable kind of music. It’s honest. The people are genuinely talented. I don’t know one country artist who has ever been accused of lip singing. What was your childhood like? I was born `and raised on a farm “I had a very happy childhood full of the wonderful simple things that children love to do”, “Growing up in the country, I enjoyed things like playing on dirt roads,climbing trees, catching little woodland creatures and of course, singing” Did you graduate from college? “I graduated magna cum laude from Northeastern State Univeristy in Oklahoma with a bachelors in mass communications, American idol even helped me check off one course requirement , I’ve obviously done enough with television there was my internship right there !” weeks later she took home 4 academy country music awards, Including Top New female vocalist and single of the year, ”Jesus Take The Wheel” What are you best known for? “I don’t exactly know what people know me for but I would think most know me for my American Idol fourth season winning and going on to win multiple grammy and academy of country music awards.” What’s it like winning big at the CMA’s ? “God has blessed be with so many wonderful things in my life ,and I will spend my entire life trying to figure out why, if you had told me a few years ago I would have been nominated with...
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