Module:
BUSINESS ENGLISH

Assignment Title:
KELLOGG’S

Table of Contents
INTRODUCTION 4
Task 1 5 Task 2 9 Task 3 10 Task 4 14
CONCLUSION 15
REFERENCES 16

INTRODUCTION

Task 1
Introduction
Communication helps businesses to flourish and develop. It helps in building and strengthening relationships within the organization as well as with the customers. This task will focus on discussing the meaning of communication, methods of communication, barriers to communication and the advantages of effective communication. Knowing these will help Kellogg’s in communicating effectively with the customers and will be able to solve the problem of the schools who are troubled with funding the breakfast club.
Body
Communication is the flow of information from one individual to another. It is the process of sending and receiving information. This can be done through writing, talking or through any type of medium. Kellogg’s needs to understand the importance of communication because it will help them understand each other as well as build relationships with customers.
The core to having satisfying relationships with customers whether at home or work is for Kellogg’s to understand the communication process. Communication process is a sequence of events involved in sending an information or message to the other end. There are 7 stages in the communication process.

1. Source – the source is also known as the sender. The sender or source is where an individual wishes to convey a message or an idea to others.
With Kellogg’s being the main source of communication, they need to understand what they want to convey or communicate and why. They also need to make sure that the information they want to communicate with is accurate and beneficial. They need to put an effective communication out there to parents, schools and the public about the breakfast club