When I walked into the cereal aisle in Meijer on Tuesday, September the eighth, I was confronted by a aisle packed with colors. Upon further examination however, I noticed many different things about not only the colors, but also how they were displayed throughout the aisle. Just like my visit to Meijer, this paper will not only look at the surface of the cereal aisle and my box of cereal, but also delve into the meaning behind their fronts and how the box I chose is marketed. The box I chose, “Kellogg’s Avengers: Age of Ultron Sweetened Cereal with Marshmallows”, is marketed at Meijer to children through character appeal, which displays ethos as its strongest rhetorical appeal. Throughout this paper I will show you how I came to this conclusion.
The cereal aisle in Meijer is located in the middle of the center section of the store with the oatmeal, granola bars, fruit snacks, and candy across from the cereal. The cereal was set up so that you have the bags of the off-brand cereal in a section, then …show more content…
The Marvel brand is above that as well as at the bottom next to a box asking for questions or comments and the website and phone number. On the left side was the cereal brand yet again with both the Kellogg’s and the Marvel label above it. It also had the Hulk, Captain America, and Iron Man going down the side of the box, with a bubble informing you that the cereal had Avengers team marshmallows and another up close picture of the cereal. On the back of the box was information on how to get a free movie ticket to "Avengers: Age of Ultron" with Captain America, Iron Man, the Hulk, and this time Thor as well, in the upper center half of the box. In the top of the bottom half of the box is a game asking you to “assemble the message” in a reference to the catch phrase “Avengers Assemble”. Below that the box is split up into three boxes of ads for various Kellogg’s