Keurig in the Netherlands

Table of Contents

Review of the Netherland Market ……………………………………………………………2

Chart of Long and Short Distributions ………………………………………………………2

Introducing Keurig to the Netherlands ………………………………………………………3

Picture of Contrasting Keurig’s ……………………………………………………………...3

Bringing Keurig into the Netherlands …………………...................................................4

Conclusion …………………………………………………………………………………….5

Works Cited …………………………………………………………………………………...6

Review of the Netherland Market The Netherlands have an advanced free market economy and it is one of the top ten richest countries in the world. Currently the Netherlands hold an 849 billion gross domestic product that is currently growing at about two percent. The continued growth is mainly due to the increase in international trade, the largest engine of the Dutch economy (CIA). These figures make the Netherland’s market an optimal place to enter a business. Marketing and distributing in the Netherlands is much like marketing and distributing in the United States. I will use marketing techniques such as using my logo, products, and brand name to market my products on the internet, television, and through retail. To distribute my products, I will contact big box stores such as HEMA or Giant, which are department and grocery stores, to make deals with them to get my products on their shelves (Big). Local coffee shops that are in the Netherlands will be other sources I will contact to get my product out on the shelves for consumers. According to internetworldstats.com, the Netherlands are in the top 25 of having one of the highest rates of internet access in the world. Therefore, I will also sell my products over the internet. The internet products sold will come directly from our headquarters in the United States. Some of the distribution channels available in the