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The Significance of Mission and Strategy to Organizational Development

When practicing Organizational Development, one of the key points to consider about an organization is the mission and strategy of the organization. What are the company’s goals? How do they plan to go about achieving them? These simple questions can actually help lead the organization toward prosperity. The mission and strategy of an organization is a key element as it helps provide a clear explanation of the organization’s intent, as well as provide a good point of reference when considering any required changes. There are several important requirements that an organization’s mission and strategy must meet in order to be effective. The mission and strategy first must be realistic. Rees & Porter (2006) identify unrealistic mission statements as a potential pitfall in organizational development, as “some mission statement may provide a useful focus both internally and externally, the danger is that many are aspirational rather than realistic statements of what can and even should be attempted” (p. 227). If the mission and strategy are unrealistic, their value is quickly lost as they are viewed as unattainable goals. The mission of an organization should be communicated to all members of the organization clearly in order to be effective. While the mission and strategy may have been properly developed, a more broad communication with members of the organization will prevent confusion over the strategy behind required changes and the goals of the organization. Effective communication of the organization’s mission requires that it be brief, specific and memorable. When a mission and strategy are both realistic and well-communicated, they can help promote unity and help establish the culture of the organization. Defining internal motivation provides a sense

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