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Key Reflective Learning for Operation Strategy

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Submitted By aminmshukri
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Key important words for me for this week class are unique and last long. Refer back to the cased study that I read about Harley Davidson, what I can learn from them is to build a unique thing are every important in business. Coming from family that have an organization in my country, I think in the future I will take this note to look back for my own guidelines my business strategy. It is because when I look back at all company that build a unique product, not all of them are survive in the market because for me market world are cruel because sometime it makes a lot of product failed to attract buyer that can help them to survive in market.

Look at Kodak as example, great company and has a great product before digital film being introduced in the market. But when they don’t have unique product that can attract buyer at certain period of time, it can crash the company name. That is why for me I think unique is very important for me from the last week class. Before I come to London to further my studies in MBA, I’m working with my dad’s company who build property in one of the states in Malaysia. At that time, we still discussing about to build 30 storey building of house apartment that will be the highest building for house apartment in that state.

We try to put a unique element into that particular apartment by providing a lot of choices to the potential buyer to make it more interesting. We provide 5 types of different apartment because we want to attract all type of people in that area. We provide from studio room, apartment 1 room plus 1 living room, apartment 2 rooms plus 1 living room, 3 rooms plus one living room, and the best room is suites resident which is at the highest of the building with 5 rooms and 2 living rooms plus one big balcony.

By build a unique design of house that can accommodate or that can attract a lot of people in that area is the best way to make sure marketing strategy will be successful in term of selling to the people. All of this idea to build a lot of type come from a good discussion with the architecture, engineer in the company and the most important is decision that being made by my dad. All of this is what I can see the criteria to make sure to success in business by build a unique and long lasting product.

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