 Recommended Marketing strategies and programmers
The marketing strategies should be aligned with the business objective sets above, to do so; some marketing recommendations will be suggested in order to help in the achievement of KFC’s objective in Africa.
In general, my suggestion of marketing strategy in Africa, it is to relay more on customer satisfaction and loyalty as the new trend of marketing which gives customer the priority in every action taken by the KFC, that will actually inverse the organization chart from traditional to Modern one. (Please refer to appendix 2)
Showing to Africans that KFC is not there to only generate profits, but also to help in the development of the their countries like: working with the governments to reduce the poverty, given some scholarships to student, sponsoring associations and advising the youth entrepreneurs, in how to star up their business. Adding to this investing lot of money on corporate social responsibility, all that will be reflect positively on the KFC brand and create word of mouth among people, businesses and governments, which can increase the awareness of KFC and get a easy access to all Africa’s opportunities.
 Segmenting and targeting
Children must be segmented separately and target with some menus which include toys and magic cards, also for weekends KFC can organize some competition of sport games or singing which can be opportunity for children to get together and have fun.
Youth are the most consumer of fast food which pushes KFC to offer them some specific menus which can meet their needs and wants with free access to internet and music or organizing events and bringing some famous signer and