...profitability) * Substitute products * Critical capability * Funding ( growth) Value ( Adam Smith) * Value in use- derive value by using the product * Value in exchange- derive value from the exchange of that product for another good or service. Generic Value Chain Model: 1. 2. 3. 4. *Customer need identitified* 5. Identify the market and create the product/ service ( innovation cycle) 6. Build the product or service and deliver the product or service ( operations cycle) 7. Service the customer ( post sales service cycle) 8. * Customer need satisfied* Value Chain: 1. 2. 3. 4. Research and development 5. Design of product or service 6. Production 7. Marketinh 8. Distribution 9. Customer service Criticial success factors (CSF) Measures of those aspects of the firms performance essential to competitive advantage and succss Financial and no financial Depend on the...
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