...enticing limited time offers, to even acquiring Tim Hortons, Burger King has brought out all the stops. Lately, however, Burger King has moved its attention to breaking even farther into a more hip youthful market. Ever since losing a lot of business due to a large scale campaign in which Burger King tried to market unhealthy caloric food to attract more male customers, Burger King has struggled to regain its’ popularity in the youth market. Today, however, they have deployed many ads aimed at this market, and have even revamped their website to incorporate an extremely youthful vibe. To further explain this, a closer examination of Burger King’s homepage, Facebook page, and a new heartwarming ad aimed at selling a “Proud Whopper” will be extremely useful in highlighting this new direction Burger King is taking. Upon entering Burger King’s website, www.bk.com, the first thing that catches a person’s eye is a slide show in which Burger King advertises all of the newest products and also shows the customer that there is a new downloadable Burger King app that all...
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...hear the word “nigger” on a regular bases. However, most are also not able to say that they where able to read a revolutionary piece of writing from their time period. Dr. Martin Luther King’s “Letter from Birmingham Jail” was this revolutionary piece of writing in the 1960s. King had written this letter while confined in Birmingham Jail and he had written it to the clergymen whom had written “A Call for Unity.” Throughout King’s letter he writes about the civil rights movement and makes an argument against what the clergymen had written about him. The Letter from Birmingham...
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...Martin Luther King’s argument for nonviolent protesting was immensely powerful because of its use of logos, ethos, pathos, and combinations thereof. Demonstrating his use of logos, King begins his argument by addressing the counter-argument of the clergy. Their call for a more “timely” act of nonviolence was answered with King’s consistent claim that change for the better requires pressure on those of authority. King maintained a consistent argument while refuting his fellow clergymen’s claims which exhibits his excellent handle on the use of logos. Using pathos, King then relates his beliefs to a situation many people could understand: explaining to his young daughter how segregation keeps her from enjoying the same luxuries as White children....
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...The “I Have a Dream,” by Martin Luther King Jr speech is a powerful, motivational, and an inspiring speech for equal rights for all. The speech was made in front of millions of people and has a created a great impact on today’s society. It’s message continues to live today. In King’s speech, he uses ethos, pathos, and logos to persuade the audience to convince them to change the unfair laws based on the color of their skin. King uses logos to acknowledge to the audience that they have not been given equal rights, equal opportunities, and most importantly respect. Although they were promised by the founding fathers that “all men are equal,” they have not been treated with respect and care. The use of logos makes the more African americans support what he is saying. For example, King says, “One hundred years later the negro is still not free. One hundred years later, the life of the negro is still crippled by the manacles of segregation and the chains of discrimination.” King uses repetition on the phrase, “One hundred years later” to convey to the readers that African Americans have not been equal to Caucasians for one hundred years making them realize that this needs to change....
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...Rhetorical Analysis Martin Luther King’s inspiration for writing his, “Letter from Birmingham Jail” was mainly to appeal to an undeniable injustice that occurred during his time. His letter was in response tos eight white clergymen, who objected to King protesting in Birmingham. Dr. King effectively crafted his counterargument after analyzing the clergymen’s unjust proposals and then he was able to present his rebuttal. Dr. King effectively formed his counterargument by first directly addressing his audience, the clergymen and then using logos, pathos and egos to present his own perspective on his opponent’s statements. The majority of the sentences in King’s letter can be connected to logos, pathos or ethos and his incorporation of appeals is masterful. On more than one occasion, King uses various strategies to appeal to his audience, in the letter he writes, “I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. We have some eighty-five affiliated organizations across the South, and one of them is the Alabama Christian Movement for Human Rights.” In this excerpt, King presents his ethos very tactically. The Alabama clergy presents him as an outsider in the letter, but demonstrating his ethos, King presents himself as an insider. He is not just a man who chose to protest in an outside community, but is in fact the president of the Conference. He...
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...Freedom by Martin Luther King, he used Ethos, Pathos, Logos in a very effective way to persuade the reader to agree with his form of protest and for the reader to see the injustice toward African Americans in the south. To examine the story Strive toward Freedom Ethos will be examined first, then Logos, and finally Pathos. Martin Luther King used many examples of Ethos in his story and that is what is going to be examined first. Martin Luther King used Ethos in his story Strive Toward Freedom to establish credibility in his speech. An example of Ethos in Strive Toward Freedom is, “ Almost 2,800 years ago Moses...
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...clergymen to view his actions as positive factors to society with the directive of bringing forth equality. He conjures multiple attitudes such as, doubt and sarcasm to the eight members of the clergy. King persuades his audience to back his argument using the rhetorical devices Ethos, Pathos and Logos. King’s first rhetorical device is ethos. He uses this authoritative approach to establish himself as a credible consultant. King first refers to his audience as “Fellow Clergymen”(King 203), in doing so relating himself as a speaker of their own making. Subsequently, he announces himself as the President of the “Southern Christian Leadership Conference”(King 204), to incite his authority furthermore. Finally, King says, “I feel that you are men of genuine good will and that your criticisms are sincerely set forth” (King 203). He does this to establish his demeanor as one of respect. His respect establishes his ethos as a reverent spokesman; also his kindness begins to flood the letter with an emotional appeal as well. King continues by emphasizing his sentimental appeal. His usage of Pathos is intended to build an impassioned connection between the clergy and the problem at hand. His initial use of pathos was intended to establish his emotional connection with the injustice in Birmingham. Secondly, he depicts the vast amount of time the community has waited for their rights to be enacted. This is meant to pull at the strings of the clergy’s hearts by emphasizing their 340 year...
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...imprisoned, Martin Luther King Jr. wrote a letter addressed to eight clergymen who were allegedly concerned about what King was doing for civil rights. Dr. King’s response in the letter uses a great sum of rhetorical devices. Throughout his letter Dr. King used Ethos Pathos and Logos effectively. In order to support his avocation of non-violent protest and his reason for being in Birmingham. At the very beginning of his second paragraph in his letter, Dr. King quickly establishes his credibility, by explaining to the clergy men of his affiliation with the SCLC. King states: “I have the honor of serving as president of the Southern Christian Leadership Conference, and organization operating in every southern state” (164). Kings ability to use Ethos here is adequate, because he uses his position and affiliation with the SCLC; in order...
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...Rhetorical Analysis Paper Martin Luther King Jr.: I Have a Dream According to Aristotle, there are three ways for a speaker to persuade his audience: ethos, logos, and pathos ("American rhetoric: Aristotle's rhetoric - selected moments," n.d.). Aristotle noted that a speech should “engage both the rational and non-rational elements of the listener's soul” (Wardy, 1996, p. 63). The speaker must have credibility with their audience and appear fair, open-minded, honest, and knowledgeable (ethos). He/she must also have logical appeal with strong, valid arguments based on facts and, perhaps, with personal experience and observations (logos). And, finally, the speaker must emotionally appeal to the audience and create a personal connection to draw and hold their attention (pathos). Of the three, Aristotle believed that ideally arguments should be made with reason, or logic, alone (McKay & McKay, 2010). However, it is often a speaker’s emotional appeal that creates the personal connection, as well as captivates and motivates the audience … and few have done that better than the Reverend Martin Luther King, Jr. If you say the words “I have a dream”, Americans from age 18 to 80 immediately think of Martin Luther King Jr. They may not know the words achieved notoriety from a speech given at an equal rights march on Washington, DC in August 1963. They may not know that 250,000 blacks gathered at the National Mall to demand "jobs and freedom" (Hampson, 2013). Additionally, they...
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...Birmingham Jail" was a response to "A Call for Unity" by eight white clergymen in which King’s presence in Birmingham and his methods of public demonstration were questioned. King’s letter was not only a response to his presence in Birmingham, but he also used the opportunity to address the unjust proposals by the clergymen that Negroes wait for the legal system to abolish segregation and unjust laws. King uses rhetorical modes of persuasion such as ethos, pathos and logos to meticulously address and discredit the claims made by the eight white clergymen. Throughout his letter, King also makes many comparisons to effectively illustrate how the Negro pursuit of freedom was timely. To answer the question of his presence in Birmingham, King uses both ethos and pathos to explain why he is qualified to be present leading the demonstrations. To argue the perception of him being “an outsider coming in”, King first states that because he has organizational ties in Birmingham, he has an obligation to be available whenever he is needed. This statement discredits the notion that he is an outsider. To lay the foundation of his argument, King states, “But more basically, I am in Birmingham because injustice is here.” This statement is used to make King’s presence seem less personal because he is not only there for his beliefs, but because of the plight of Negroes and the unjust laws they are subjected to. King’s address also leads into the basis of his argument. Next, King compares himself to...
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...“Letter from Birmingham Jail” by Martin Luther King Jr., presents a well-constructed critique of the white church in the 1960s. In his letter, King skillfully composes an argument utilizing ethos, pathos, and logos to call the church to action. He remarks, “I have been so greatly disappointed with the white church and its leadership” (King 5). King’s letter, addressed to his fellow clergymen, describes a Civil Rights Movement that Jesus himself would have likely participated in: “Jesus Christ, was an extremist for love, truth and goodness, and thereby rose above his environment. Perhaps the South, the nation and the world are in dire need of creative extremists” (King 4). Furthermore, King’s frequent reference to scripture and citation of the...
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...audience than the speech written by Chief Dan George. While Martin Luther King uses Greek philosopher Aristotle’s three “proofs” or appeals; ethos, logos pathos throughout his speech, Chief Dan George only uses two out of the three proofs; ethos and pathos. Though both leaders hold the desire to send out a strong message to their audiences, the speech written and spoken by Martin Luther King contains all three proofs which results in having a greater impact on the people as they are more easily convinced by his vision. Ethos being Greek for “character” is used heavily in King’s...
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...Luther King, Jr., was jailed in Birmingham, Alabama for his efforts in the civil rights movement. One day after King's arrest, a full-page advertisement taken out by a group of local, white, moderate, clergymen appeared in The Birmingham News. They attacked the demonstrations as "unwise and untimely" and concluded, "We do not believe that these days of new hope are days when extreme measures are justified in Birmingham. From his prison cell, King replied not only to the ministers' letter but also to an educated, white, middle-class audience, by writing his response in the margins of the newspaper and on toilet paper . "I have yet to engage in a direct action campaign that was well timed in the view of those who have not suffered from the disease of segregation," King, wrote in what was later published as the essay, Letter from Birmingham Jail. The 6500 word letter went on to explain and make clear to the clergy and to the world why the struggle against racism must not be deferred. King's main claim in this letter is that no matter what the circumstances are it is far beyond time for the black community to stand up and fight for what is rightfully theirs, the same rights and freedoms accorded to the white community. King effectively accomplishes this task through the structure of the essay and in his use of pathos, ethos, and logos to defend his arguments. King's structure of the essay is purposeful in its attempt to sway the audience into his way of thinking. King begins...
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...The speech, “I Have a Dream,” by Martin Luther King Junior, was directed towards hundreds of thousands, addressing the serious matter of equality amongst all the races to point. In order to invoke certain connections to the audience, King uses rhetorical devices. All of which can be grouped into the three main groups, ethos, pathos, and logos. Firstly, King builds the trust of the audience by adding credibility, through the process of ethos. Add Sent.- The first such allusion was a reference to the Emancipation Proclamation. In which King states,“ signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice.” This helps the audience/reader gain a sense of King’s background knowledge of the subject. Another example of such an allusion is brought forth from the Bible, in which King includes the line, “No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.” The...
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...Name: Eric Elias Kiruja Instructor: Professor Kirui Course: English literature Date: 15th May, 2004 Rhetoric strategy in Artistic Writing Pathos, logos, and ethos is clearly a tool and an instrument of writing that appeal to the seat of emotion, reason and ethnic. The strategy pays dividends to the extent that it calls to these three aspects of life to address issues. Scholars and majority writers in their scholarly and oratorical works have relied so much on the use of the rhetorical style of writing to construct pathos logos and ethos. “Letter from Birmingham Jail," by Martin Luther King Jr (Francisco, 23) is a profound example of this style at play. The three ideologies independently can survive any intellectual argument; they don’t have to work in tandem. This paper seeks to decipher the effect of using the rhetorical strategy to address racial injustice, and diverse religious ideology. Martin Luther employs the use of pathos and logos to create such a strong emotional appeal. To some extent, all human beings are caught in the inescapable network of mutuality. Martin Luther contends that whatever affects one person directly affect another indirectly. Martin Luther King Jr. in a sense achieves a deep sense of pathos by appealing to the logos. The emotional stylistic appeals clearly put the issues on steroids by drawing from particular aspects that cut across geographical location. The racial injustice is a threat to justice...
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