...04-75-498-30 Strategic Management Summer 2015 Instructor : Prof. Lucas Wang Case Analysis # 1: Zespri Group # 2: Peida Yang, 103613868 Yaan Zhu, 104126891 Yongxin Pu, 104108802 Colton Boros, 103953326 Tatiana Tuzlova, 103084152 Introduction Zespri is a grower-owned corporatized cooperative based out of New Zealand. The company, which was introduced in 1997, is focused solely on delivering and marketing Kiwifruit. Zespri was founded out of necessity by New Zealand's Kiwifruit growers after the price of kiwifruit declined and the industry faced a disaster. Zespri is owned by 2,700 current and former kiwifruit growers, and is governed by an eight member board elected by the shareholders. In 2008, Lain Jager was elected CEO of Zespri, the first person from inside the kiwifruit industry to be elected as CEO by the board of directors. The focus of this case is the CEO of Zespri Group Limited, Lain Jager, wanting Zespri to increase New Zealand kiwifruit exports to $3 billion by 2025, and how Zespri plans to achieve this. On the way to realizing this commitment, Zespri faces many challenges. From maintaining its position as the leader in the industry which has seen a huge growth globally, especially in China, Italy, and Chile, to the business side of developing strong brands that differentiate from the competition and establish recognition of Zespri's products. We will look in depth at these challenges, and offer possible solutions for Zespri to pursue. Through the...
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...|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address- | | | |History- | | | |Company size- | | |3.0 |Product to be exported | | |3.1 |Product category | | |3.2 |Product description | | |3.3 |Present Annual sales | | |4.0 |Strengths...
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...increase the exporting of kiwi’s by $3 billion by 2025, and how Zespri will achieve this goal. Achieving this goal will ultimately face many challenges such as; maintaining a leading position in the industry, developing strong brands and implementing marketing techniques that differentiate from competition, all the while establishing recognition of Zespri’s products. Throughout the case we will analyze the challenges and offer possible solutions for Zespri to consider. The way we will analyze this case is implementing the VRINE and 5 forces model. Additionally we will look at internal, external and financial factors that affect Zespri, both currently and long term. Lastly with the use of the financial statements we will project financial reports and assess the possibility of increasing the exports by $3 billion before 2025. Internal Analysis – VRINE Implementing the VRINE model will allow us to analyze the internal environment of Zespri. By using the VRINE model we will assess the company’s resources and capabilities which ultimately will show where Zespri holds competitive advantage. Value Zespri is a valuable company because they are able to create global market demand by...
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...industries: packaged meats and bakery items, coffee and grocery goods, household and body-care products and personal products. Its other familiar brands include Hanes, L'eggs and Sheer Energy hosiery; Playtex bras; Kiwi shoe polish; Brylcreem hair products; Jimmy Dean and Hilshire Farm packaged meats; and Champion apparel (Peltz 1). Divested Businesses Analysis Sara Lee divested seven of its units, including: direct sales, U.S. retail coffee, European apparel, European snacks, and U.S. and European meats. The company followed a strategy which allowed it to increase its corporate profits, since most of its business units it retrenched were unprofitable. By 2006, five business units had negative net profit margins and negative operating margins. Four of those units had negative margins of more than 10%, with different units seeing steady or sharp declines in revenues in profits since 2004. Contrary to what has become understood from how the past has evolved, Robert Campagnino, an analyst for Prudential Equity Group, explained back in 2005: “We do have some new health and beauty care products coming and some meat products and we will be adding more (new products) later in this fiscal year,” he said, adding that the company would provide segment-by-segment market share reports beginning in second quarter. Campagnino, however, said the “bottom...
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...Zespri is also protected by the New Zealand Kiwifruit Marketing Board which is a single point of entry (SPE) that gives Zespri exclusive powers to purchase, distribute and market kiwifruit in all international markets expect Australia. Rarity: Even though there are numerous kiwifruit growers, Zespri is rare in the fact that it is one of the few fruit marketers that spends a lot of time and money on TV advertising and getting customer feedback which helps them stay competitive. Zespri has its own standards called the “Zespri System” which includes standards of quality, food safety and traceability. Zespri is also a price setter rather than a price taker. Therefore, Zespri is rare compared to other kiwi producers because of their unique systems to ensure efficiency and the best possible kiwi...
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...Zespri Group Limited is a grower owned main exporter of New Zealand grown kiwi. New Zealand was the world’s third largest kiwifruit producer and held a 30% share of the global trade market. Zespri had experienced strong growth in Asia where consumers were willing to pay top prices. Zespri had strict growing standards, quality control systems and invested in consumer branding and innovation. Kiwi fruit came to New Zealand in 1904, it was discovered that the monotonous soil and temperate climate produced high yields of large fruit, which once harvested in the fall ripened over a long period of time in the winter. With increased production, growers needed to find new markets to sell their kiwifruit. In the late 1970’s commercial growing started in Italy, France, Japan, U.S., Chile and several other countries. Since 2000 the world production of kiwifruit had increased by 75%. The four largest producers of kiwifruit in 2010 were China, Italy, New Zealand, and Chile. Zespri’s Objectives: Zespri was the leading marketer of kiwifruit worldwide and there main objective was to maintain its leadership position and to meet Zespri commitment to increase New Zealand’s kiwifruit exports to $3 billion by 2025. In order to do this there global sourcing needs to triple in size. Another one of Zespris goals was to help growers adopt the best technology and growing practices. Zespri focused mainly on growing great tasting, healthy, growing the number of people around the world who regularly enjoy...
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...Background Charlie Lubin an entrepreneur named his line of cheesecakes after his daughter, Sara Lee. In the 1950s, Consolidated Foods bought out his company, where he continued to be the senior executive for many years. In the 1980s, Consolidated Foods changed its name to Sara lee. Sara Lee started out as a small wholesale distributor of sugar, coffee, and tea, then it acquire a food processing, packaging, and distribution, and then retail food business Sara Lee Corporation is now a global manufacturer and marketer of brand-name products for consumers globally focused primarily on the meats, bakery, beverage and household products categories. Its major brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and of course its namesake, Sara Lee. The corporation has five segments, namely: North American Retail, North American Fresh Bakery, North American Foodservice, International Beverage and International Bakery. Just as any other organization, Sara Lee has a vision, mission, and values. Their vision is to be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Their mission is “To simply delight you…every day.” Values; Act with Integrity, Use Imagination, Be Inclusive, Work as a Team, Have Passion to excel. *INTEGRITY, IMAGINATION, INCLUSIVE, TEAM, PASSION* (www.saralee.com) This paper’s discussion that includes the corporate strategy and how its retrenchment...
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...Corporation Company Address: 3500 Lacey Road Downers Grove, IL 60515 United States Phone: 630-598-6000 Fax: 630-598-8482 Website: http://www.saralee.com CEO/President: Brenda Barnes Founding Year: 1939 Product line Breath: Sara Lee Corporation’s product line mainly consists of food, beverage and household products. ▪ Food & beverage (SLFB) division include Ball Park franks, Dean Sausage, Hillshire Farm deli meats, Sara Lee Breads & bakery products, Sara Lee frozen desserts and Senseo single serving coffeemakers and coffee pods. ▪ Household & body care products include Ambi pure air fresheners, Kiwi shoe care products & Sanex personal care products. Sara Lee also provides Foodservice to their customers. Branches: Sara Lee operates more than 40 countries such as USA, Australia, Newzeland, Netherlands, Philippines & etc. Key competitor: Hostess Brands, Inc; Kraft Foods Inc. (kft); Tyson Foods, Inc. (tsn) Mission: To simply delight you……everyday. Vision: To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Objective of the company: |Financial Objective |Strategic Objective | |To grow sales by 2 to 4 percent annually...
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...back with some degree of satisfaction to the positive uptrend in the last couple of years to various initiatives taken by the brand team to recoup some of the lost ground. Despite his pre-occupation with the "100 shining years" celebrations going on for this life-touching brand that had for long added an early morning glimmer to shoes, he was keenly working towards finalising the strategic shifts in the marketing strategy of the brand to take it to the next orbit. The journey of Cherry Blossom (Cherry) as a brand had begun a hundred years ago and had seen many ups and downs. For a long time till mid 1990's, it was the dominant category leader, with virtually no competition, and a market share of about 75%*. Market environment changed when Kiwi emerged actively as one of Sara Lee India's core brand. The changing shoe care habits of consumers and growing popularity of new shoe types further changed the market environment for Cherry. By the end of 1990's, Cherry was losing its shine. The brand had lost its market share steeply from 1999 onwards, and by 2002 it fell to a low of 61% - a drop of 12% in market share. A series of measures helped Cherry to fight this serious erosion to its leadership position, and the slide was arrested in 2003. From there onwards, many active efforts helped the company regain some of the lost ground, and gradually, Cherry’s market share inched up to above 65% in 2005. The brand team’s endeavor now was not just to redefine the brand but also re-evaluate...
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...What is a penguin? Many people over the years have asked that question and found their answers by researching. Their finds have helped people answer that question. A penguin is a flightless bird. Flightless birds do not fly and do not use their wings other than to swim. Penguins spend most of their life in or near the ocean. Penguins waddle because of their incredibly short legs which are extremely close to their back. Some can toboggan to get around on patches of ice. Tobogganing is sliding on its stomach. It is a faster more effective way of getting around on the slippery ice and tightly packed snow. The body of a penguin is covered in short thick waterproof feathers. They are tall missile shaped animals with very short legs that cause them to waddle. Penguins can have a great range of color. Some colors they can be are: black and bluish gray with white or yellow undersides. Penguins live in cold areas and have thick layers of fat to keep warm. They also have a thick layer of long feathers underneath the short waterproof ones. Penguin’s beaks can be 4 different colors they are black, red, bright purple, and orange. Their feet are also very colorful they can be 3 different colors, black, blue , pink. They can range in size from 3"7 to 1"2. They are strangely shaped they have big heads and short necks , they have an elongated body wedged tails and webbed feet. Penguins have many different senses most of them are sharp and keen. They have great hearing which is useful...
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...Microsoft Dynamics™ GP Human Resources Sample Reports Copyright Copyright © 2007 Microsoft Corporation. All rights reserved. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Notwithstanding the foregoing, the licensee of the software with which this document was provided may make a reasonable number of copies of this document solely for internal use. Trademarks Microsoft and Microsoft Dynamics are either registered trademarks or trademarks of Microsoft Corporation or its affiliates in the United States and/or other countries. FairCom and c-tree Plus are trademarks of FairCom Corporation and are registered in the United States and other countries. The names of actual companies and products mentioned herein may be trademarks or registered marks - in the United States and/or other countries - of their respective owners. The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred...
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...Web Intelligence • Performing on report analysis with Web Intelligence • Filtering Queries using conditions, prompts etc., • Using Combined Queries and merging dimensions • Displaying data in various formats (Ex: Tables, Charts etc.,) Advanced Reporting: • Calculations, Formulas and variables • Ranking Data, using Alerters to highlight data, Formatting numbers and Dates • Understanding Calculation Contexts • Web Intelligence Functions, Operators and Keywords • Calculating values with Smart Measures Universe Designer: • Designer and Universe Fundamentals • Creating a schema with Tables and Joins • Resolving Join problems in a schema • Defining Classes, Objects, hierarchies, using cascading list of values for hierarchies • Testing the universe • Working with OLAP universes Xcelsius 2008: • Application Overview • Creating and Updating Xcelsius visualizations • Using Xcelsius components ( Chart, Containers, Selectors etc.,) • Exporting Xcelsius visualizations to various applications (Power point, PDF, Flash • Creating templates, Alerts and Dynamic visibility • Using Data Manager ( Creating and configuring connections) • Live Office Connections, Query As A Web Service (QWAAS), XML data Connections Crystal Reports: • Report Design Concepts • Designing Optimized Web Reports • Building queries, Filters and prompts • Sorting, Grouping and Totaling of data • Accessing data sources,Creating and updating OLAP reports Business Objects Enterprise Repository: ...
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...Chapter 9 Writing Short Reports Critical Thinking Questions 1. Discuss the effects of formality and problem length on report makeup as described in the chapter. (LO1) 2. Which of the prefatory pages of reports appear to be related primarily to the length of the report? Which to the need for formality? (LO1) 3. Describe the role and content of a transmittal message. (LO1) 4. Why is a personal style typically used in the transmittal message? (LO1) 5. Explain how to write the executive summary of a report. (LO1) 6. Why does the executive summary include key facts and figures in addition to the analyses and conclusions drawn from them? (LO1) 7. Explain why some routine report problems require little or no introduction. (LO2) 8. Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports? (LO2) 9. Describe the organization of the conventional short report. (LO3) 10. What types of problems are written up as letter reports? As email reports? Explain the differences. (LO3) 11. What kinds of information might go into routine operational reports for different kinds of organizations? Why would these organizations need this information regularly? (LO4) 12. Given what you’ve learned about progress reports, suggest an appropriate structure for these reports. What might go into the beginning? What might the middle parts be? What would the conclusion do? (LO4) 13. How might an internal...
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...Organizational Structure Paper The Results Companies The results companies was founded by Alan Schein and Robert Rapp as a provider for a dialer-based technology and a telemarketing service. In 1990 these two men founded The Results companies as a small private company. The company continued a strong entrepreneurial business to proactively identify great opportunity, implemented them successfully and responsibly through the years. They experienced significant growth, which increased revenues from around $28 million since 2005 to about $75 million in 2009. Revenue continued to grow in 2010 it reached 81.1 million. They continued to grow so they expanded to 13 locations throughout the United States and around the world in 2011. They have locations in the Philippines (Cebu, Eastwood city, Manila; Pasig city-Alaskaland, Pasig city-Q Plaza, Silver city, Manila. In the United States they have sites in Texas, Florida, two in Virginia, Kansas, Utah, and Illinois. Heredia Costa Rica, and two sites in Mexico. “The Results Companies exceeds its clients’ expectations by providing a better operational foundation while integrating leading processes and systems to drive top-tier performance and quality.” (The Results Companies, 2011) The Results management team is constantly focused on ensuring their clients are receiving high-quality service, along with concentrating on strategies that will lower costs and improve their performance. “Our relationship management methodology is a systematized...
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...Curriculum Vitae Of Xavier Cooper NAME : Xavier Cooper Personal Details Surname : Cooper Full Names : Xavier Wilray Emmerald Known As : Xavier Address : 18 Catherine Road : Salsoneville : Port Elizabeth : 6059 Telephone Number - Work : 041 402 8800 Home : 041 481 7519 * Cell : 0820815140 * E-mail : Xavier.Cooper@autocast.co.za Identity Number : 701018 5211 085 Home Language : English Other Languages : Afrikaans Notice Period : 1 Month Educational Profile Education and Training Schooling High School : Bethelsdorp High School Year Completed :1990 Standard Attained :Matric Subjects Passed :English, Afrikaans, Biology, Geograhy, Business Economics, Accounting. Higher Education Institution :Bethelsdorp Technical College Year Completed :1992 Qualification Attained :N2 Certificate Subjects Passed :Mathematics, Engineering Science Engineering Drawings, Toolmakers Theory. N3 Drawings. Other Studies/Courses :PC Upgrade and repair Employment Profile Most Recent Employer ...
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