Free Essay

Knockout Mice

In:

Submitted By Wasman
Words 2525
Pages 11
Knockout Mice Technology | Submitted By : Wasman ID : 11136007Course ID : BTE 402 |

Knockout Mice Technology | Submitted By : Wasman ID : 11136007Course ID : BTE 402 |

Modern medicine is the product of centuries of experiences in dealing with various diseases and disorders related to the human physiology. From the discovery of vaccination to the discovery of antibiotics, each medical breakthrough highlighted the success of humans in dealing with the prevailing medical issues of that time. With the discovery of the structure of DNA by Crick and Watson in the early 1950s, the focus on medical research has shifted to the understanding of the genetic cause of a particular disease. Because of this, we are now able to understand the pathophysiology behind much of the diseases that has been a mystery to us before. An example of this is cancer, which was initially untreatable, but now thanks to our ever improving understanding of the genetic and biochemical mechanisms of the disease we are almost a step closer to achieving a reliable cure.
In order to understand the progression of a particular disease accurately, scientists need to recreate the symptoms in a controlled environment (e.g. a laboratory) within a living organism. Such organisms are known as model organisms, because they serve as a live model which allows us to explore the workings of the disease. Due to various ethical issues, using humans as model organisms are out of the question, so scientists have looked towards other organisms to fulfil this purpose. Different organisms have been used for different research purposes, with notable examples being the use of organisms such as yeasts, worms and flies for studying the cell cycle and many developmental processes. For genetic diseases, however, a genetically similar organism to humans are required, since the results will be different in organisms of different genetic makeup. Over the past century, the mouse has developed into the premier mammalian model system for genetic research. Scientists from a wide range of biomedical fields have gravitated to the mouse because of its close genetic (approximately 95%) and physiological similarities to humans, as well as the ease with which its genome can be manipulated and analyzed. Mice, therefore, are a far better tool for probing the immune, endocrine, nervous, cardiovascular, skeletal and other complex physiological systems that mammals share and the impact of these systems in the event of a disease. Adding to the mouse's appeal as a model for biomedical research is the animal's relatively low cost of maintenance and its ability to quickly multiply, reproducing as often as every nine weeks. The resulting genomic manipulation of mice have yielded many different strains of mice with different properties and characteristics. One of these is the knockout mouse.
What are knockout mice?
A knockout mouse is a genetically engineered mouse in which researchers have inactivated, or "knocked out," an existing gene by replacing it or disrupting it with an artificial piece of DNA. The loss of gene activity often causes changes in a mouse's phenotype, which includes appearance, behavior and other observable physical and biochemical characteristics. The resulting phenotypic change in the mouse can be used as an indicator for the gene’s normal role in mouse and, by extrapolation, humans. Developed in 1989 by Mario R. Capecchi, Martin Evans and Oliver Smithies, the trio were awarded a Nobel Prize for Physiology in 2007 for their groundbreaking work which enabled scientist to study a range of genetic disorders (such as Parkinson’s disease, cancer and diabetes) as well as lifestyle problems (such as obesity and substance abuse).
Since a single knockout mouse can be used as a model for one particular disease, several thousand different mice strains have been developed since they were first introduced. At the forefront of this technology is The Jackson Laboratory, a publicly supported national repository for mouse models in Bar Harbor, Maine. It has played a crucial role in the development of the mouse into the leading model for biomedical research and is currently the leading distributor of knockout mice strains with almost 2700 different strains in their database alone. A majority of these are knockout mice strains, which are named according to the gene that has been knocked out. Some of these include: * The Cftr knockout mouse: This particular strain has helped advance research into cystic fibrosis, the most common fatal genetic disease in the United States today, occurring in approximately one of every 3,300 live births. In this particular strain, the Cftr gene has been disabled which thereby eliminates the formation of the CFTR carrier protein in cell membranes; the protein regulates the passage of salts and water in and out of cells. Studies with the Cftr knockout have shown that the disease results from a failure to clear certain bacteria from the lung, which leads to mucus retention and subsequent lung disease. These mice have become models for developing new approaches to correct the CF defect and cure the disease. * The p53 knockout mouse: It has a disabled Trp53 tumor suppressor gene, which restricts the manufacturing of that particular protein which plays and important role in arresting cell division. This makes the mouse highly susceptible to various cancers, including lymphomas and osteosarcomas. The mouse has emerged as an important model for human Li-Fraumeni syndrome, a form of familial breast cancer.
Creating a Knockout Mouse:
Figure 1Vector construction of a knockout mouse
Figure [ 1 ]Vector construction of a knockout mouse
Knockout mice can be created by two main processes, which are gene targeting and gene trapping. Although both have their different strength, the gene targeting method is widely preferred as it is more precise and highly efficient as opposed to the more random method of gene trapping. The process of creating a knockout mouse by the method of gene targeting involves two main processes. The first step involves the construction of the vector carrying the desired characteristic(s) to be expressed whereas the other step involves inserting the vector into embryonic stem cells of a mouse and inducing it to develop. However that is just a brief description of an otherwise complex process.
As mentioned earlier, the first step of the process involves the construction of the vector. The vector consists of two regions of homology at either end, the gene of interest, and two additional genes to allow for quality control in the process. The target gene is isolated from a mouse gene library. The homology regions are located at either end of the vector and are complementary to specific sites on the genome surrounding the gene of interest, whereas the target gene is sequenced using the mouse gene library as reference. The extra genes serve as selection markers, which are classified as positive and negative selection markers based on their mode of action. The positive selection markers allows the cell to survive in toxic conditions if it has been successfully implemented whereas the negative markers kills them in a normally non-toxic environment. Because of this, the positive selection marker is always inserted within the homology regions along with the target gene. The negative selection marker is generally not required, but maybe added for greater quality control.
Figure 2: Overall illustration of a knockout mouse strain production process
Figure [ 2 ]: Overall illustration of a knockout mouse strain production process
Figure.1 and 2 illustrates the method by which the vector is inserted and the modified ES (embryonic stem) cells are selected. The entire process is carried out in vitro, with the ES cells derived from any mouse grown in a media with the vector. The cells take in the vector after it has been subjected to electroporation (Fig. 2).Afterwards, the desired gene in the vector is inserted into the target DNA via homologous recombination (Fig. 1). In this process, the gene of interest is swapped with the DNA in the genome after the vector is aligned with the targeted locus. By mechanisms that are poorly understood but are similar to what occurs during meiosis and mitosis when homologous chromosomes align along the metaphase plane, the engineered construct finds the targeted gene and recombination takes place within the homologous sequences. This may take place anywhere within the flanking DNA sequences and the exact location is determined by the cell itself. To ensure insertion of the gene, the positive selection marker (in this case, neomycin) is included, which provides the recombinant ES cell with resistance to neomycin so that non-recombinant cells are selected out when grown in a neomycin media (fig. 1). For further control, a negative selection marker is used, which in this case is a thymidine kinase (tk) gene. It prevents the insertion of the vector in the genome at the wrong place and ensures recombination by giving the non-recombinant cell thymidine kinase activity. This makes it sensitive to gancyclovir. The end product of this selection is the recombinant cell, otherwise known as the knocked-out cell.
After a pure population of recombinant ES cells are obtained, the cells from the culture are inserted into a blastocyst extracted from a mouse with fur color that is different from that of the ES cell donor (a white mouse in fig. 2). These blastocysts are then implanted into the uterus of female mice, where they develop. The mother mice gives birth to a range of mice, some with normal fur color while others being chimeras: mice with both grey and white fur as some parts of their bodies result from the original stem cells (white) and the other parts from the knocked-out stem cells(grey).
As all cell types are affected, some of the chimeric mice will have gonads that produce sperm or egg cells containing the knocked-out gene. When they are crossbred with a normal white mouse, some of their offspring will have one copy of the knocked-out gene in all their cells. These mice will be entirely grey and are not chimeras, however their cells will be heterozygous from the recombination. These offspring are interbred to produce a strain of mice which will inherit both knocked-out alleles from the parents (i.e. a homozygous knock-out mouse).

Applications of knock-out mice:
The production of mice with specific deletion of targeted genes has provided a useful tool in understanding the mechanisms underlying behavior of various diseases. As mentioned before, the deletion of the genes provides us with the view of the phenotypic effects associated with such a phenomenon. These models are impossible to observe in a culture dish, and therefore these mice are ideal for the task. The results obtained from these mice has been used in the study of diseases caused by the same gene deletion in humans such as Type 1 Diabetes ,cancers and Cystic Fibrosis and Beta Thalassemia to name a few. The hope is that by better understanding how a certain gene contributes to a particular disease, researchers can then take the knowledge a step further and look for drugs that act on that gene.
Another notable application of such mice is in the research of causative factors behind diseases associated with lifestyle changes. Examples of such problems include obesity, heart problems and Type 2 diabetes. These diseases are fairly common nowadays, owing to our current living environment and our way of life. The aim of such studies is to establish a link between the genetic factors and the environment effects in the progression of the disorder. Figure 3 shows an artificially developed obese knockout mouse compared to a regular lab mouse.
Wild-type mice has been used by scientist for the purpose of drug development for many years. With knockout mice, in which specific disease symptoms can be recreated, researchers can discover new blockbuster therapies that act more effectively and can work at the genomic level before the drug is even produced. The concept is simple: since most drugs act as antagonists that block the activity of a particular protein target, a knockout mouse can be used as a genetic model of an ideal drug that is 100% specific and 100% potent at the target of interest, and delivered to 100% of tissues and cells.
Limitations and Drawbacks:
Despite all the benefits offered by knockout mice technology, it has several notable drawbacks. One of the most important of these is the relatively high failure rate of knockout mice embryos in thriving. This is attributed to the fact that most gene knockouts are developmentally lethal, and as such the altered embryo cannot grow into adult mice. Because of this, studies are generally restricted to embryonic development and this often makes it more difficult to determine a gene's function in relation to human health. In some instances, the gene may serve a different function in adults than in developing embryos.
Although the similarities between human and mouse genome are great, knockout mice may also fail to produce any phenotypic change or in certain cases, may even display totally different characteristics in contrast to the ones observed in humans when the same gene is disrupted. An example of this is the knockout mice strain in which the p53 gene is deactivated. p53 is an important component of the signal transduction system and also a tumor suppressing protein. Because of this, mutations in the p53 gene (which leads to inactivation or overstimulation of the protein manufacturing process) are associated with more than half of human cancers and often lead to tumors in a particular set of tissues. However, when a similar effect was recreated in knockout mice, the result were totally different as the tumors developed in a different set of tissues.
Aside from the aforementioned issues, other drawbacks related to the use of knockout mice models include limitations such as the spontaneous exhibition of the characteristic to be observed in the mice in the absence of the gene being investigated, which masks the role of the gene in the adult state, and the lack of evolutionary adaptations that might occur in wild type animal due to spontaneous mutation (such as the co-expression of certain proteins when an important synthesis pathway has been disabled by a mutation). From an economic viewpoint, producing custom knockout mice is very expensive, with typical cost ranging anywhere from $3,000 to as much as $30,000 per mouse. Coupled with this is the high maintenance cost for these genetically altered animals, as they require special facilities to keep them at optimal conditions for research purposes.
Despite these drawbacks, knockout mice offer one of the most powerful means now available for studying gene function in a living animal. Such studies will accelerate efforts to translate newfound knowledge of the human and mouse genomes into better strategies for diagnosing, treating and preventing human disease.

References: * http://www.scq.ubc.ca/studying-gene-function-creating-knockout-mice/ * http://www.bio.davidson.edu/courses/genomics/method/homolrecomb.html#KO * http://genome.wellcome.ac.uk/doc_WTD021038.html * http://www.cellmigration.org/resource/komouse/komouse_approaches.shtml * http://www.genome.gov/10005834 * http://www.genome.gov/12514551 * http://genetics.thetech.org/original_news/news63 * http://physrev.physiology.org/content/78/4/1131.full * http://www.nature.com/scitable/topicpage/scientists-can-analyze-gene-function-by-deleting-6526138

Similar Documents

Premium Essay

Paret Rhetoric Analysis

...The passage uses syntax, diction, and figurative language to convey to the reader a sense of shock, loss, and regret. The syntax defines the pace of the passage, beginning with complex sentence structure. It then switches to long, run-on sentences, eventually settling on shorter, simpler sentence structure to suggest a sense of shock and stupefication to the reader. The frank, graphic diction also enhances the pathos of the essay, horrifying and shocking the reader. Figurative language such as imagery also enhances the feeling of loss and regret by comparing the actions in the boxing ring to the life-and-death struggle of a rodent-or even worse, to a vegetable, defenseless even as its head is smashed in. The syntax of the passage contributes greatly to the readers shock because of the way it manipulates time. The syntax first begins to shift at the outset of the fight, alternating between long and short sentence structure to enhance the feeling of speed and intensity. However, when Paret “got trapped in a corner”, the sentence structure becomes longer, including many fragments in one sentence to accentuate the slowness of the event-almost as if time is stopped entirely. Paret’s death is then recounted using short, fragmented sentence structure in order to provide stark contrast to the previous paragraph-to symbolize the transition from the fight for survival toward death. The sentence structure also conveys the shock of the situation with short, simple sentences. ...

Words: 514 - Pages: 3

Free Essay

Health Communication

...MC (who do the Presentation): Our drama will continue. We will have 2 versions. Please pay attention and compare the verbal and non-verbal communication of the different versions. We will ask you some questions afterwards. Mother & Son go to see the doctor. Version 1: (M & S knock the door silence M & S enter the room sit down) (D look at the file on his desk, not look up) D: XXX, What’s wrong (cold voice)? M: My son hurt his head last night. S: Yes, my head is still paining. (Silence) S: I also felt dizzy when I got up today. D: OK. Tell me when you feel any pain. (D check Son’s head, across the desk) S: Ah!! Here… D: OK. (sit down & write) D: You will feel better after sometimes. S: But I still feel the pain. I would prefer to have some treatment. D: You can go to the hospital and have an X-ray check up if you want. S: Is this necessary? What’s the possible risk of not taking the…? D: (interrupt) It’s just for security. There will be chances of cerebral concussion. S: Er… what do you mean by cerebral… D: (interrupt) Put it simply, that means shocking of your brain. S: Um… D: If you don’t do it, and there is really cerebral concussion, your life will be threatened. S: OK. Then will you give me a reference letter? D: Get it when you get the medicines outside. S: I need to take medicines? D: I will give you some Stemetil 止頭暈 and Prostan 止頭痛. S: What can they help? D: (keep writing & not look up) Nurse will tell...

Words: 1200 - Pages: 5

Free Essay

Stress on the Body

...Stress and its Effects on the Body If you did not know, stress can be causing many of your health-related problems and you may not even be aware. Stress can cause the body and mind to react in ways that normally they would not. Even the headache that you have, on occasion, may be coming from stress. Perhaps you are having trouble remembering things like you normally would or you feel that your body and mind is just not delivering productively. Stress may be the blame for these things as well as many others. Putting a stamp on stress early into the game can help you in finding ways to manage it before it gets out of hand. Also, never assume that stress is the cause of your headache or forgetfulness, as these may be signs of other, more serious diseases or illnesses. Seeing your physician can help you diagnose the problem and a health care professional should always be consulted when in doubt. Stress can mimic heart attack symptoms, but you should never think that stress is the cause for the signs or symptoms if you ever experience them. Seeking medical or professional help is always the right thing to do. Stress, if left unattended for very long can cause long-standing health issues and can even cut your lifespan down considerably. Steps have to be taken in order to lengthen and increase the longevity of your life. Stress not only wreaks havoc on the individual who has it, it often rubs off to family members and close friends as well. If friends and family see that you are...

Words: 436 - Pages: 2

Free Essay

Top Ten Tactics

...the self defense company “The Top 10 Tactics Every Street Smart Person Knows” First of all everyone and their mother will tell you to be aware of your surroundings, trust your instincts and yell “fire” instead of “help”. This advice is all good advice, but since it’s almost common knowledge I’m going to briefly mention our take on these ideas and not “charge” you for it because they’re NOT on the list. The basic rule of measure is if something feels wrong, it is. Pay attention to that little voice inside your head. Women have “intuition” while men have a “gut feeling”. You’re more perceptive than you think. You have been evolving for millions of years and “fear” is your friend when used in the manner in which it was intended. If you get “that feeling”, you need to implement a radical change of action. For example: if you’re looking for your car and you feel like you’re being followed, duck into a store and call someone. If you’re going into your apartment, pretend to remember something you forgot in the car and go get it. This little change in behavior will be the difference of life and death at the cost of a handful of minutes. There are countless instances where people recalled seeing their attacker earlier in the day. Don’t let a little inconvenience cause you to sacrifice your life. Remember most people die in the wild because of shame. They ask themselves, “What did I do wrong? How could I have gotten myself into this?" And so they sit ...

Words: 2625 - Pages: 11

Free Essay

Erlina

...What Erlina Halim Means | You are friendly, charming, and warm. You get along with almost everyone. You work hard not to rock the boat. Your easy going attitude brings people together. At times, you can be a little flaky and irresponsible. But for the important things, you pull it together. You are wild, crazy, and a huge rebel. You're always up to something. You have a ton of energy, and most people can't handle you. You're very intense. You definitely are a handful, and you're likely to get in trouble. But your kind of trouble is a lot of fun. You are relaxed, chill, and very likely to go with the flow. You are light hearted and accepting. You don't get worked up easily. Well adjusted and incredibly happy, many people wonder what your secret to life is. You tend to be pretty tightly wound. It's easy to get you excited... which can be a good or bad thing. You have a lot of enthusiasm, but it fades rather quickly. You don't stick with any one thing for very long. You have the drive to accomplish a lot in a short amount of time. Your biggest problem is making sure you finish the projects you start. You are very intuitive and wise. You understand the world better than most people. You also have a very active imagination. You often get carried away with your thoughts. You are prone to a little paranoia and jealousy. You sometimes go overboard in interpreting signals. You are usually the best at everything ... you strive for perfection...

Words: 370 - Pages: 2

Free Essay

Abbie

...Los medios – La televisión |español |inglés | |español |inglés | |actual |current, present-day, modern | |indeseable |undesirable | |adecuado |suitable | |el informativo |TV news programme | |alargar |to extend, spin out, prolong | |insoportable |unbearable | |ambientar |to set (context of a story) | |la intimidad |privacy | |ameno |engaging, enjoyable | |junto con |together with | |apagar |to turn off | |el jurado |jury | |el aprendizaje |learning | |maleducado |rude | |el arquetipo |stereotype | |narrar |to tell, recount | |el avance |trailer | |la niñera ...

Words: 342 - Pages: 2

Free Essay

Verbs

...abbattere,demolire to kncok down,to pull down accendere (il comp), inserire la presa to plug (sth) in allenarsi,funzionare,risolvere un problema allevare,educare i figli alzarsi in generale (dal letto) alzarsi in piedi to to to to andare avanti,iniziare to go ahead arenarsi arrendersi,consegnare esame aspettare assomigliare in apparenza assomigliare in tutto e per tutto attendere in linea cercare di compilare,rimpire(a form,un modulo) consegnare (tesi,esame) considerare considerare,tenere in mente continuare,insistere(in modo fastidioso) coricarsi,sdraiarsi decollare,togliere i vestiti demolire dimettersi dipendere da effettuare,eseguire entrare entrare in macchina,casa entrare in punta di piedi entrare là entrare qui entrare,salire essere come fallire,chiudere far domanda per fare le valigie (trasloco) fare streching,raffreddare(pasta) finire nei guai,avere grandi difficoltà finire per finire una relazione,lasciarsi,rompersi finire,rimanere a secco frequentare fuggire via imbrogliare inclinare(sedia),impennare(moto) indagare indicare inginocchiarsi iniziare (partire) to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to iniziare,partire in quarta,a tutto gas to gather steam iniziare/riprendere a giocare inventare,truccarsi investire qlcn con auto to take up to make up to run over,to...

Words: 752 - Pages: 4

Free Essay

Meeting Reflection

...My meeting with Betsy went very well today! I enjoyed talking about my different goals and what I can do to achieve them. I actually learned a lot from this meeting today. I was never informed of the free tutoring until Betsy had told me about it. I always thought people had to pay for tutoring and only athletes received it for free. I will definitely use this tool to my full advantage. It will help me a lot next semester because my schedule is packed with six classes. I am worried that I will have a lot of stress next semester, but Betsy ensured me that there are many resources available to ease the stress. Also, I think I will take some requirement classes at my local community college during summer. The cost will be cheaper and the credits can transfer. The business school has many requirements so by taking a class or two over the summer, I can knock out some credits out of the way. From this meeting, I also decided to do something different next semester. I will make sure I visit my professors during office hours. Betsy told me that going to office hours and making sure professors know whom you are will have such a great benefit. She shared her own personal experience with how her grade went from an A- to an A by building a relationship with her professor. I never really knew how much of an impact going to office hours would make until today. Although it does depend on the professor of course, I learned that most of them will bump up your grade is you’re borderline. I will...

Words: 394 - Pages: 2

Premium Essay

Grow Where You Are Planted

...My daughter’s homework assignment was simple. Go home and get your father’s favorite quotation and his autograph. Anyone close to me knows that I am a collector, and one of the things I collect is quotes. I think it started as a boy reading the Readers Digest and being inspired by a common contribution of “quotable quotes”. So here’s what I told her: “Grow where you are planted” Pretty simple, I know, but there are few ideals that are more important. It’s an attitude that I’ve carried throughout my working career. Early on, it involved entry level positions that taught me some of the most important qualities of business… solving Customer problems with a smile, turning a manufacturing (cost) problem into a new innovative solution and embracing the fact that you’ll learn much more working with folks on the front line than you’ll ever learn in a classroom. Later on it became more about people and teams… everyone comes to work wanting to do a good job, and my job is to knock down those barriers that get in the way. I’ve also learned that conflict is a good thing, when openly addressed and carried to resolution. In almost every case, both (or all) parties benefit and grow stronger, as individuals and as Teams. In these later years I’ve learned to agree with what retired General Electric CEO Jack Welch said, “Before you become a leader, success was all about growing yourself. When you become a leader, success is all about growing others.” As TEAMLINDEN recently celebrated...

Words: 459 - Pages: 2

Free Essay

Gene Knockout

...INTRODUCTION The Secrets Behind Gene Knockout Technology Presently, knockout gene technology or gene knockout technology (abbreviation: KO) allows experimenters to inactivate specific genes within an organism and determine the effect of this on the functioning of the organism. Also, they are used in learning about a gene that has been sequenced, but which has unknown or incompletely known function. Genes can be knocked out in microorganisms as well as organisms of greater complexity, such as mosquitoes, flies, and worms. However, the mouse is perhaps the most important species in which researchers can now use in this technology because of two reasons: (1) the mouse is the most genetically manipulated mammal in the world and (2) it shares much of its genetic material with humans (and other mammals) which means that experimental findings in mice will often be directly relevant to conditions in humans. The paper focuses on the controversies and challenges in Gene Knockout Technology – an article/blog entitled “Sickle Cell Disease cured by Gene Knock-out”. Switching off a single gene can help treat sickle cell disease or sickle cell anemia (a chronic, usually fatal anemia marked by sickle-shaped red blood cells, occurring almost exclusively in Black people of Africa or of African descent, and characterized by episodic pain in the joints, fever, leg ulcers, and jaundice. The disease occurs in individuals who are homozygous for a mutant hemoglobin gene) by keeping the blood...

Words: 1516 - Pages: 7

Free Essay

Gs1145 Micromouse

...electronic transaction for Automation Science and Engineering and digital delivery on automation magazines. * Personalized gateway to IEE Membership | We chose this organization because IEEE RAS strives for education in research of robotic and automation that emphasizes efficiency, productivity, quality, and reliability. Part 2 * Overview of the competition: In the contest, teams must design and build a robotic mouse that navigates through an assembled maze from a specific location to its center in shortest time. * Rules of Competition: 1. Must be an undergraduate IEEE Student 2. Conduct a brief presentation of your micromouse prior to competition 3. Only up to five members 4. Two or more design of mice that are near identical from the same school are not eligible B. Contest Eligibility 1. All contestants must be an undergraduate IEEE student member at a Region 6 school from within the Area of Region 6 in which contest they will compete at the time of entry in the MicroMouse contest. 2 .All contestaMicromouse Competition This small robot must navigate a large maze as quickly as possible, using a navigation algorithm. We meet every Friday from 5-7pm in the...

Words: 1694 - Pages: 7

Premium Essay

Business T

...may have no problem of disposing the trap with a live mouse. Businesses such as offices and warehouses are another option Martha may wish to consider. Business owners who need to safeguard their supplies and equipment can well be served by the Trap-Ease. Martha should appeal to these people showing them the benefit of using the Trap-Ease instead of poison or the traditional mousetrap. One of the benefit is when poison is used the mice may end up dead anywhere and stink up the office environment before it is found whereas the Trap-Ease you would know exactly where you place it and can dispose of it in a timely manner. The food service industry such as restaurant, canteens is yet another market Martha can target. The food service industry has to maintain certain health standards one of which is maintaining a pest free Environment. Martha can show them the benefit of using the Trap-Ease to achieve these standards thus better serving their customers and at the same time protect their food supplies, ingredients and their business from being infected by mice. Pest control companies would make a great target market for Martha. These companies specialize in finding solutions for their customers and Martha needs to convince them that Trap-Ease would be a great product for their clients. Since a rancher invented the Trap-Ease, ranchers could be a target market because it seems...

Words: 365 - Pages: 2

Free Essay

Risk Management

...The Mouse and the mouse trap There was a mouse who used merrily live with a chicken, a pig and a cow in a farmyard. One day while the mouse was looking through the wall crack, he saw the farmer and his wife open a package. “What food might this contain?” the mouse wondered. He was devastated to discover it was a mousetrap!! The mouse realized that he was in big trouble. Hence he retreating to the farmyard and proclaimed this warning: “There is a mousetrap in the house! There is a mousetrap in the house!” The chicken clucked and scratched, raised her head and said, “Mr. Mouse, I can tell this is a grave concern to you, but it is of no consequence to me. THAT’S NOT MY PROBLEM! I cannot be bothered by it.” The mouse turned to the pig and told him, “There is a mousetrap in the house! There is a mousetrap in the house!” The pig sympathized, but said, “I am so very sorry, Mr. Mouse, but there is nothing I can do about it but pray.. Be assured you are in my prayers.” The mouse turned to the cow and said, “There is a mousetrap in the house! There is a mousetrap in the house!” The cow said, “Wow, Mr. Mouse. I’m sorry for you, but it’s no skin off my nose.” So, the mouse returned to the house, head down and dejected, to face the farmer’s mousetrap all alone… That very night a sound was heard throughout the house – the sound of a mousetrap catching its prey. The farmer’s wife rushed to see what was caught. In the darkness, she did not see it. It was a venomous snake whose...

Words: 425 - Pages: 2

Premium Essay

Rhetorical Devices In The Mouse

...him away from the imperfections in life , much like Siddhartha Gautama (Buddha). Consequently enough both have the same outcome when they are finally exposed to the real world. Saki uses diction to convey the disturbing variations in Theodoric. As it states in the text, “...vagrant mice already his imagination had at least doubled...

Words: 778 - Pages: 4

Premium Essay

Wer to Me Werto

...have no problem of disposing the trap with a live mouse. Businesses such as offices and warehouses are another option Martha may wish to consider. Business owners who need to safeguard their supplies and equipment can well be served by the Trap-Ease. Martha should appeal to these people showing them the benefit of using the Trap-Ease instead of poison or the traditional mousetrap. One of the benefit is when poison is used the mice may end up dead anywhere and stink up the office environment before it is found whereas the Trap-Ease you would know exactly where you place it and can dispose of it in a timely manner. The food service industry such as restaurant, canteens is yet another market Martha can target. The food service industry has to maintain certain health standards one of which is maintaining a pest free Environment. Martha can show them the benefit of using the Trap-Ease to achieve these standards thus better serving their customers and at the same time protect their food supplies, ingredients and their business from being infected by mice. Pest control companies would make a great target market for Martha. These companies specialize in finding solutions for their customers and Martha needs to convince them that Trap-Ease would be a great product for their clients. Since a rancher invented the Trap-Ease, ranchers could be a target market...

Words: 365 - Pages: 2